About this episode

Evelyn Krebs discusses her journey as a florist and the lessons learned from nearly three decades in the floral industry.

Redefining Success as a Florist In today's BB Podcast episode (No. 144), we're visiting with Evelyn Krebs, a Swiss florist, shop owner, and creative entrepreneur with nearly three decades of experience in the floral industry. As founder and owner of Stil & Stiele in Zurich, Switzerland, Evelyn shares what 25 years of shop ownership taught her about growth, courage, and building a business that actually supports your life. We talk about her unconventional path—from apprenticing in the late 1990s to owning a long-running flower shop in Zurich, launching a concept-driven retail store, and reimagining what a sustainable, values-aligned floral business can look like. This conversation explores courage, redefining success, and building a business that truly serves your life—not just industry expectations. Whether you're a florist questioning traditional shop hours, dreaming of a different retail model, or simply craving permission to do things your own way, this episode offers thoughtful perspective and real-world insight. Join us as we chat with Evelyn about: her journey into floristry and opening her first flower shop in Zurich using farmers markets as a high-end marketing and client…

People in this episode

Host: Amy McGee

Guest: Evelyn Krebs

Topics covered

• floristry
• business growth
• sustainable practices
• creative entrepreneurship
• work-life balance

Keywords

• florist
• business ownership
• sustainability
• creative work
• retail model

Mentioned in this episode

Organizations: Stil & Stiele

Places: Zurich, Switzerland

More episodes of Botanical Brouhaha Podcast

• Ep. 150: Alex Vaughan Bet Everything on FLWR Shop · June 25, 2026 · 1h 14m
• Ep. 149: Worth the Wait: Sophie Felts Floral Co Joins Circle Weddings · May 27, 2026 · 40 min
• Ep. 148: Mountain Flower Farm: The Power of Knowing Your Grower · May 7, 2026 · 1h 6m
• Ep. 147: How Sarah Donjuan's Hobby Became JJ's Flower Shop · April 14, 2026 · 57 min
• Ep. 146: How Colleen Raney is Building a Sweet Pea Seed Brand · March 18, 2026 · 1h 5m
• Ep. 145: Linda D'Arco: Flower Farming While Taking a Stand · February 5, 2026 · 1h 5m

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