
Jack Henderson discusses the challenges faced by buyers agencies in Australia and the economic factors affecting their profitability.
Jack Henderson breaks down the unit economics of a buyers agency out loud, and explains why most of the industry is quietly struggling: a client worth 80,000 dollars over four purchases still only pays you 20,000 today, and it takes three years to collect the rest.Jack Henderson is the founder of Henderson, a national buyers agency with around 120 staff across the group.What you will learn:- Why lifetime value does not save you if the cash arrives over three years- How rising acquisition costs have broken the volume buyers agency model, on his own numbers- Why he rebuilt around something hard to replicate rather than competing on price- The real stress of finding 1.4 million to settle in two weeks- Why people he knows are leaving for Singapore and Thailand, and the tax logic behind itChapters00:00 Why he thinks the country has swung too far one way05:52 Finding 1.4 million in a fortnight for a settlement he did not see coming11:02 The actual day: quarter to five, gym at 5:30, in the office by 814:49 Buying the degrees instead of going and doing them18:21 When the cost to book a call went from 200 dollars to 1,20023:21 What a five percent management fee can actually afford to…
Host: Daniel Beardall
Guest: Jack Henderson
Organizations: Henderson
Places: Australia, Singapore, Thailand
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