Bothsides Podcast

In this episode I decided to share everything I learned in September from spending time with some of the best operators in the country. The market has slowed, and with it referrals, organic leads and cash flow. So I wanted to show you how to take back control instead of waiting for things to turn.I break down the full one-to-many sales funnel I watched Graeme run at his real estate masterclass, in front of nearly 1,000 people: ads, a free webinar, a paid masterclass, then becoming a client. I also cover why he keeps investing in clients long after they’ve paid him.Then I get into the biggest productivity unlock I’ve found, which is learning to use AI agents like Claude Code yourself. I used one to build my entire ad funnel, a 37-email nurture sequence, two websites and a live business dashboard, with no tech background.I finish with what the experts are saying about the property market: the SMSF lending changes, the undersupply, and where people are moving.If your business has slowed down, this one’s for you.

Most homes that match what you're looking for will never show up on realestate.com.In this episode, Daniel Beardall and Josh Yun (the Off-Market King) break down exactly how a property deal gets done, from getting your finance sorted to finding off-market homes and negotiating the price down.In this episode you'll learn:→ The 5 steps every property deal goes through→ The 6 ways to search for property (and why the portals are only one of them)→ How to get access to off-market properties through agents and property managers→ Why you should start in the "sold" section, not the "for sale" section→ How to value a property before you make an offer→ How to use seller motivation and settlement terms to pay less→ The negotiation tactic that took $250,000 off a Sydney homeMost buyers fight over the same few listings everyone else can see, at the price the seller sets. The ones who pay less find the homes nobody else knows about, and it comes down to five steps...Get the free guide: https://go.bothsides.au/scoreFollow Josh:◼️ Instagram - https://www.instagram.com/thejoshyun/Bothsides:◼️ The weekly email - https://bothsides.au◼️ Dan - https://www.instagram.com/daniel_beardall/◼️ Watch on YouTube - https://www.youtube.com/@bothsidespodcastGeneral information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.

Every kit Luke built for this episode is free. Nine of them, ready to copy straight into Claude Code or Code X. The Operating System kit alone gives you a personalised CLAUDE.md rulebook, five playbooks for planning and delegation, and a starter memory that carries across sessions. There's a website builder, connection kits for the software you already run, and six more. Grab the lot here: https://drops.selrai.com.au/bothsidesIs Is everything you've been told about AI in business wrong? Most owners are paying for AI agents that do nothing, while the tool that actually works sits unopened on their laptop.Luke Heka is the founder of Selr AI, a Gold Coast development team that's been putting AI systems inside Australian businesses since 2021. From one-man operations to companies with hundreds of staff. He's not a content creator and he's not a consultant. He builds the systems and installs them, and in this episode he gives away the setup he normally charges for.In this episode, he explains:▪ Why the people selling you AI agents are running something far simpler underneath▪ How to turn YouTube into a brain that thinks like any expert you name▪ What Claude Code actually costs to run - and the $8,000 nobody mentions▪ How one trade business went from three-day quotes to forty minutes▪ The single process in your company worth automating first▪ The one thing he refuses to let AI anywhere nearFollow this episode's guest:Luke HekaConnect with Luke:LinkedIn - Luke HekaSelr AI:Website - selrai.com.auInstagram - @selr__aiLinkedIn - Selr AIFacebook - Selr AIGet every AI shortcut Luke shared:drops.selrai.com.au/bothsidesThis episode was filmed at Selr Studio:Instagram - @selr.studioBothsides:Website - www.bothsides.auFollow the show - @bothsides_podcastFollow Dan:@daniel_beardallBothsides Buyers Agency:Instagram - @bothsidesbuyersagencyWebsite - bothsidesbuyersagency.com.auListen & subscribe:YouTube - @bothsidespodcastSpotify - Listen hereApple Podcasts - Listen here

Australia's property market just went through its biggest overnight shift in years. In this episode, Grame Holm, a leading voice in Australian property and finance, breaks down what actually happened after the Federal Budget - how the banks moved on valuations almost instantly, why one client's property lost $250,000 in value overnight, and why he believes this is the exact moment to act, not retreat.Graeme Holm is a mortgage broker and motivational speaker, with years of experience helping everyday Aussies navigate the property market through booms, corrections, and policy shocks. He regularly shares data-driven insights on where the Australian property market is heading next.The views shared in this episode are personal opinions and general in nature - they do not constitute financial advice and should not be relied upon without speaking to a licensed professional about your own circumstances.He explains: ■ Why the banks changed their valuations almost overnight after the Budget ■ How one client's property dropped from $850,000 to $600,000 in months ■ Why consumer sentiment is at rock bottom - and why that's historically the buying signal, not the warning sign ■ The 40 years of data showing Australia has never had two consecutive years of price correction ■ Why Warren Buffett's Berkshire Hathaway just made a multi-billion dollar bet on residential housing ■ The difference between what's happening to established homes vs. new builds right now ■ Why timing the exact bottom of the market has cost investors more than it's ever saved them🎁 We've now given away $175,000 to our listeners across this podcast series - and we're not done. Subscribe to both Bothsides and Money Mentor on Spotify or YouTube, share your favourite episode from each on your socials tagging us, and send us a screenshot - 5 people will win $5,000 each once we hit $200,000 given away.

Rob and Andrew Gray had 650 people on a waitlist for a project they had not started marketing. They also say one bad project can undo ten years of good ones, which is why they are careful in a way most developers are not.Graya is a Gold Coast development and construction business run by two brothers, whose father was a quantity surveyor.What you will learn:- How 650 registrations before any marketing tells them what to build and how big- Why they measure success by whether their buyers resell at a profit, not by their own margin- The one bad project problem, and how a decade of track record can come undone- How they split the business: construction, marketing and sales against development- Where they tell a new developer to start, and whether renovations come firstChapters00:00 What they have learned about success05:50 Why holding a site while interest ticks changes everything11:26 Splitting the roles: construction and sales against development17:20 The option contract, and amalgamating two properties into one site22:25 The copycats, and what they cannot replicate27:58 A pipeline that has passed 1.5 billion33:16 Developer licensing, and pushing liability onto developers38:26 Sports players, musicians and politicians as buyers44:02 Asking for feedback without taking all of it on boardRob and Andrew Gray had 650 buyers waiting before they'd spent a dollar on marketing. Property should work the same way.Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.Get the free guide: https://go.bothsides.au/scoreFollow Rob and Andrew Gray:◼️ Rob - https://www.instagram.com/rob.graya/◼️ Andrew - https://www.instagram.com/andrew.graya/◼️ Graya - https://www.instagram.com/graya/Bothsides:◼️ The weekly email - https://bothsides.au◼️ Bothsides Buyers Agency - https://www.bothsidesbuyersagency.com.au◼️ Dan - https://www.instagram.com/daniel_beardall/◼️ Watch on YouTube - https://www.youtube.com/@bothsidespodcastGeneral information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.

Lincoln Westerman's argument is that telling a burnt out person to make more calls is stacking demand on a system already at capacity, and that it always crumbles eventually. The only variable is when.Lincoln Westerman coaches high performers on energy and nervous system regulation through his practice Mocha, working one to one with around 17 people at a time. He is a former real estate agent and a master practitioner in NLP.What you will learn:- Why he asks what a million dollar GCI goal will actually let you experience, and what happens when nobody can answer- What a nervous system in survival mode does to sleep, temper and immunity- The client whose entire reset was sunlight morning and evening and no phone after seven- Why sacrifice originally meant to make sacred, and how that changes the question- The phone health audit he runs before anything else, and what he asks about where it livesChapters00:00 Stacking harder work on a system already at capacity00:44 What will that goal actually let you experience05:39 Seven schools, and what moving that much teaches you07:02 What flow really is, and why living in it is dangerous10:55 Too much in your head, or too much in your body14:04 When did you last do something fun with nothing to do with work20:14 The questions people never think to ask themselves21:04 Following the thread: why, why, why28:04 Rough handles and soft handles, and why he does not push34:19 Seek to understand, not to destroy35:05 A coach asks questions. A teacher gives instructions39:02 How the nervous system actually works, in plain terms45:01 The reset that was only sunlight and no phone after seven53:01 Sacrifice means to make sacred1:01:01 His own protocols, and the demand he is carrying right now1:07:43 Phone health, and auditing where your phone actually lives1:09:01 Intentionality, and not relying on how you feel1:12:49 What the top operators are still trying to fix1:18:01 Get the energy right and everything else gets easier1:28:22 What you consume, and how you speak to yourselfLincoln Westerman builds a system that doesn't rely on more effort. Property should work the same way.Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.Get the free guide: https://go.bothsides.au/scoreBothsides:◼️ The weekly email - https://bothsides.au◼️ Bothsides Buyers Agency - https://www.bothsidesbuyersagency.com.au◼️ Dan - https://www.instagram.com/daniel_beardall/◼️ Watch on YouTube - https://www.youtube.com/@bothsidespodcastGeneral information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.

Every business coach says you fall to the level of your systems. Graeme Holm runs a 200 person business and says he does not run to systems at all, has no routine, and has tried three CEOs who all failed. His alternative is a general manager with skin in the game.Graeme Holm is the founder of Infinity Group, one of Australia's largest independent finance broking businesses. This is his third appearance on the show.What you will learn:- Why he says hiring an incentivised general manager beats hiring a business coach, and the test he applies to any coach- The operating expense buffer he asks every business owner about, and how few can answer- Why he deliberately outsources accounting, legal and financial planning rather than bringing them in house- Why three attempts at handing over the CEO role never worked in a private company- The forecast that his industry would fall 30 to 50 percent, and what his business did insteadChapters00:00 Making the money does not make the problems go away01:11 Running a 200 person business without systems05:09 A theme park closed privately, and what the party is actually for06:41 The couple who would not sell it back for what they paid plus a dollar10:15 When to step back, and the risk of holding on too long13:27 Three CEOs, and why none of them worked16:43 What five years of a real partnership actually looks like20:05 If the partnership fails, half of that is yours23:16 Hire an incentivised general manager instead of a business coach26:36 Who is smarter, you or the donkey29:38 Why money is more taboo at a barbecue than health33:15 The claim from the stage that started the partnership36:41 Two jobs, sixty hour weeks, and the toasted sandwich40:22 The Art of Thinking Clearly, and the chapter he rereads43:42 A forecast of a 30 to 50 percent fall, and what happened instead46:56 Partnering with people already on the ground50:12 Fee for service instead of commission53:17 Forty eight states, and the two he will not touch56:30 Phase one in America, and dying wondering1:00:31 Nine people in accounts, and software that could not keep upGraeme Holm runs 200 people without a system, because the model carries itself. Property should work the same way.Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.Get the free guide: https://go.bothsides.au/scoreFollow Graeme Holm:◼️ Instagram - https://www.instagram.com/graeme_holm/◼️ Infinity Group - https://www.instagram.com/infinitygroupau/Bothsides:◼️ The weekly email - https://bothsides.au◼️ Bothsides Buyers Agency - https://www.bothsidesbuyersagency.com.au◼️ Dan - https://www.instagram.com/daniel_beardall/◼️ Watch on YouTube - https://www.youtube.com/@bothsidespodcastGeneral information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.

Graeme Holm bought his first home at 21 on a 97 percent loan with no lenders mortgage insurance, because he worked at the bank. He sold it two years later for ten thousand dollars more, and it went on to be worth several times that. He calls it the most expensive lesson he ever had.Graeme Holm is the founder of Infinity Group. He grew up in housing commission in Wollongong, raised by a single mother, and went from bank customer service representative to running three branches before leaving to start his own business.What you will learn:- The career path from customer service representative to bank branch manager, and what each step actually taught him about money- Why he argues fear is simply not having enough information, and what to do about it first- How the Division 7A loan trap works, and why he says the smartest way to take money out of a business is to pay the tax- Why he will not buy in Sydney or Western Australia, and the supply argument behind it- The cross securitisation mistake he says almost every upgrading family makesChapters00:00 Told he would amount to nothing03:57 Housing commission in Wollongong, and a childhood he will not soften08:00 Soccer at nine, and the community that fed him12:36 What he would tell his eighteen year old self17:45 How to find people worth listening to when there are none around you21:56 Playing full out at a seminar he did not want to attend26:20 From customer service rep to running three branches29:48 Fear is just not having enough information33:26 Owning the ego, and the one bad marriage36:59 What the fuel changes to once you are safe40:34 The Division 7A trap, and why paying tax is the cheap option44:21 What is actually in the portfolio49:22 Two commercial properties, and why he is wary of the rest52:59 Buying the building the business sits in58:01 The rentvestors selling at a loss inside 24 months1:01:27 Selling five a year, and the half that carries no tax1:05:30 Cross securitisation, and the house people will not let go of1:09:29 Teaching kids to give, and the Wishing Tree1:14:31 Do more, give more1:18:21 What he would ask the audience to go and doGraeme Holm's first home did the work while he got on with life. Property should work the same way.Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.Get the free guide: https://go.bothsides.au/scoreFollow Graeme Holm:◼️ Instagram - https://www.instagram.com/graeme_holm/◼️ Infinity Group - https://www.instagram.com/infinitygroupau/Bothsides:◼️ The weekly email - https://bothsides.au◼️ Bothsides Buyers Agency - https://www.bothsidesbuyersagency.com.au◼️ Dan - https://www.instagram.com/daniel_beardall/◼️ Watch on YouTube - https://www.youtube.com/@bothsidespodcastGeneral information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.