About this episode

The episode discusses the disconnect between the wine industry's desire to attract younger drinkers and its current practices that make wine less accessible.

Send us Fan Mail The wine industry keeps saying they want to attract younger drinkers and make wine more approachable… but their actions say otherwise. Wine dinners are still $200–$300 per person. Tastings focus on $100+ bottles. Events are held in white tablecloth restaurants. Meanwhile, the wines that actually bring people into the category — the $20–$40 bottles that overdeliver — barely get any attention. If the industry truly wants to attract younger wine drinkers, the approac...

People in this episode

Host: Rob Clark

Topics covered

• wine
• younger drinkers
• affordability
• wine events
• industry practices

Keywords

• wine
• young drinkers
• affordability
• wine events
• industry practices
• tastings
• bottles

Mentioned in this episode

Organizations: wine industry

More episodes of Bottles & Bites Without Borders

• Talking and Sipping Wine - I Join Bob Paulinski on his Livestream · April 28, 2026 · 1h 20m
• FULL PROOF… Kinda? Breaking Down Green River Wheated + Penelope Rio First Taste · April 15, 2026 · 31 min
• The Sazerac Rye Lineup & Our Bourbon Journey with Chris Chambers · March 24, 2026 · 1h 4m
• The Truth: Whiskey and Wine Are More Alike Than You Think · March 10, 2026 · 13 min
• Shelf vs Allocated: The Best Bourbon in Every Proof Range · February 25, 2026 · 30 min
• From Flattop to Pit: Neal Williams (The Flattop King) on BBQ, Creativity & Cooking Without Limits · February 14, 2026 · 1h 12m

Explore listener stats, chart rankings, contacts and more on the Bottles & Bites Without Borders podcast page.