391: Redwood Empire's Master Blender Lauren Patz on Crafting Whiskey That Tells a Story
About this episode
Lauren Patz discusses the art of crafting whiskey that tells a story and the unique approach of Redwood Empire Whiskey.
What does it take to craft a whiskey that actually tells a story? In this episode, Jake Lewellen sits down with Lauren Patz, Master Blender for Redwood Empire Whiskey, to pull back the curtain on one of the most creative and regionally inspired brands in American whiskey today. Lauren walks us through her journey to becoming a master blender, the philosophy behind Redwood Empire's unique flavor profiles, and how the brand balances artistic vision with the consistency that whiskey lovers expect bottle after bottle. They dig into the brand's approach to storytelling, what regionalization really means in today's whiskey market, and why approachability and value are more important than ever for brands trying to break through the noise. Plus — chocolate and whiskey pairings. Yes, really. And it works. Whether you're a longtime Redwood Empire fan or just discovering the brand, this conversation gives you a genuine look at what goes into building a whiskey lineup that stands for something beyond what's in the bottle. In this episode: How Lauren found her way into master blending and what the role actually looks like day to day The story behind Redwood Empire and what makes their…
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