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Recent episodes
The Rise of Honey-Finished Bourbon: 3 Bottles You Need to Try
May 14, 2026
Unknown duration
382: Celebrating Kentucky Peerless Distilling Co. Milestone Release
May 11, 2026
Unknown duration
Is The Dalmore Finally Worth It? | Select Editions 2007 & 2010 Review
May 8, 2026
Unknown duration
Whisk(e)y Lens: The Bourbon Lover’s Guide to Scotch
May 7, 2026
Unknown duration
The Labor of Love behind Tears of Llorona
May 5, 2026
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/14/26 |  The Rise of Honey-Finished Bourbon: 3 Bottles You Need to Try | In the latest episode of Thursday Thoughts: Discover why honey-finished bourbons are the hottest trend in whiskey. We dive deep into the profiles of Green River Honey ($24.99), Blue Note Honey Cask (Cask Strength), and Southern Stars (6-Year Aged) to find the best balance of sweetness and proof. Whether you’re looking for a refreshing summer highball base or a complex dessert pour, we break down the proof, price, and palate of each.Key Highlights:Green River: The best value honey bourbon at $24.99.Blue Note: High-proof intensity meets clover honey sweetness.Southern Stars: Older, refined bourbon with North Carolina honey roots.Chapters: 00:00 - Are Honey Finishes Overrated? 00:55 - Green River Honey: Price & Process 02:26 - The Science of Honey Casks 06:04 - Flavor Notes: Mint, Fruit, & Sugar 10:25 - Blue Note Cask Strength Review 14:02 - How to make the perfect Honey Gold Rush🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU#Bourbon #WhiskeyReview #HoneyFinishedBourbon #GreenRiverBourbon #BlueNoteWhiskey #WhiskeyCocktails #BourbonLens #CraftSpiritsKeywords: honey finished bourbon review, best honey whiskey 2026, Green River Honey Bourbon price, Blue Note Honey Cask strength, Southern Stars bourbon review, honey cask whiskey, Gold Rush cocktail recipe, bourbon tasting notes. | — | ||||||
| 5/11/26 |  382: Celebrating Kentucky Peerless Distilling Co. Milestone Release | A decade in the making. Today on Bourbon Lens, we sit down with John Waddell, Master Taster at Kentucky Peerless Distilling Co., to discuss the most significant release in the distillery's modern history: The Henry Kraver Reserve 10-Year Bourbon.Since reviving the Peerless legacy in 2013, the Taylor family has vowed to never source a drop of whiskey. This 10-year release is the liquid proof of that patience. John walks us through the "Sweet Mash" process that defines the Peerless profile and explains why crafting a 10-year expression requires a completely different approach to batching and quality control. From the "wild" palate of burnt brownies and mocha to the nostalgic tobacco-heavy nose, we break down why this bottle is already being called a contender for Bourbon of the Year.In this episode, we discuss:The 10-Year Evolution: The significance of Peerless’s first official age-statement release.Sweet Mash Mastery: How fresh mash (versus sour mash) creates a cleaner, more vibrant 117.6 proof spirit.The Art of the Batch: John Waddell shares the challenges of pairing prominent 10-year-old barrels.History Reborn: Paying homage to founder Henry Kraver and the DSP-KY-50 heritage.The "Cult" of Peerless: Why the distillery’s focus on "quality over quantity" has built one of the most loyal followings in the industry.The Visitor Experience: Why their downtown Louisville distillery is a must-visit on the Kentucky Bourbon Trail.ChaptersIntroduction and WelcomePeerless Distillery Overview10-Year Bourbon ReleaseCrafting and Tasting ProcessChallenges and AchievementsFuture Plans and InnovationsClosing Remarks🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #KentuckyPeerless #PeerlessBourbon #HenryKraver #10YearBourbon #SweetMash #JohnWaddell #BourbonReview #LouisvilleBourbon #WhiskeyCollector #DSPKY50KeywordsKentucky Peerless 10 Year Bourbon, Henry Kraver Old Reserve Review, John Waddell Master Taster, Sweet Mash Bourbon, Peerless Distillery Louisville, 10 Year Age Statement Whiskey, Peerless 117.6 Proof, Bourbon of the Year 2026, Kentucky Bourbon Trail, Bourbon Lens Podcast | — | ||||||
| 5/8/26 |  Is The Dalmore Finally Worth It? | Select Editions 2007 & 2010 Review | Welcome to Five Minute Friday's, our new monthly spotlight where we step outside the Bluegrass State to explore the world of spirits. Today, Jake takes a deep dive into two highly anticipated releases from one of the most iconic names in Scotch: The Dalmore.The Dalmore is famous for its luxury status, but for the serious whiskey enthusiast, the specs haven't always hit the mark—until now. We are reviewing the Select Editions 2007 (18 Year) and 2010 (15 Year). These aren't your standard The Dalmore bottles; they are non-chill filtered, natural color, and bottled at a higher proof than the core range.In this episode, we discuss:The "Un-Dalmore" Specs: Why the move to 46%+ ABV and non-chill filtration is a game-changer for the brand’s credibility.The Sherry Influence: Exploring the rare Apóstoles, Matusalem, and Amoroso casks from the legendary González Byass bodega.Tasting the 2007 (18 Year): A 93.4-proof "Pastry King" full of maple syrup and chocolate notes.Tasting the 2010 (15 Year): The "Bourbon Bridge"—why this 98.2-proof expression is the one for our core audience.The Value Debate: With price tags of $250 and $550, are these bottles a "must-buy" or just "expensive marketing"?Chapters: | Introduction to Five Minute Friday's: Crossing the Atlantic for The Dalmore.| Select Editions Breakdown: What makes the 2007 and 2010 different from the 12 or 15 year.| Tasting Notes & Palate Assessment: Bourbon-friendly Scotch?| The Assessment of Value: We weigh the MSRP against the experience.We want to hear from you: Does a higher proof and "natural" status make you more likely to pull the trigger on a The Dalmore? Let’s talk about it in the comments.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #WhiskyLens #TheDalmore #ScotchReview #SingleMalt #WhiskyCollector #DalmoreSelectEdition #SherryCask #LuxuryWhisky #BourbonDrinkers | — | ||||||
| 5/7/26 |  Whisk(e)y Lens: The Bourbon Lover’s Guide to Scotch | Welcome to the debut of Whisk(e)y Lens, a new monthly spotlight where we step outside the Bluegrass State to take a global view of the spirits world. In this inaugural episode, host Jake takes a deep dive into the rugged landscapes and storied distilleries of Scotland.If you’ve ever felt intimidated by the "smoke" or confused by the regions, this episode is your roadmap. We aren’t just talking about Scotch; we are exploring the deep-rooted connection between the Scotch industry and American Bourbon. From the influence of ex-bourbon casks to the science behind the "Peat Myth," we are breaking down everything you need to know to transition from the Rickhouse to the Highlands.In this episode, we explore:The "Whiskey vs. Whisky" Debate: Understanding the legal and cultural differences between America’s native spirit and Scotland’s national treasure.The Bourbon Connection: Why over 90% of Scotch wouldn’t exist without the American Bourbon industry.The Five Regions of Scotch: A flavor-first breakdown of Speyside, The Highlands, Islay, The Lowlands, and Campbeltown.Debunking the Peat Myth: Why "smoky" doesn't mean "better" and how to find the right entry point for a bourbon palate.Jake’s Recommendations: Which bottles should be on your shelf if you’re ready to expand your lens.Whether you’re a purist or a curious newcomer, grab a dram and join us as we broaden the horizon of what whiskey can be.Chapters:Introduction to Whisk(e)y Lens: A Global PerspectiveScotch vs. Bourbon: Grain, Wood, and LawThe Five Regions: A Flavor RoadmapThe Bourbon Cask Influence: A Symbiotic RelationshipMisconceptions, Peat, and Expert Recommendations🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU | — | ||||||
| 5/5/26 |  The Labor of Love behind Tears of Llorona | Is Tequila just for margaritas, or is it the next frontier for the serious whiskey collector? This Cinco de Mayo, we’re joined by Luigi Rodriguez, Tears of Llorona national brand ambassador. We dive into why this bottle is frequently called the "Pappy of Tequila," exploring the high-altitude agave farming, the legendary triple-barrel aging process (Scotch, Sherry, and Brandy).#CincoDeMayo2026 #PremiumTequila #AgaveLove #MexicanHeritage #SummerSipping #LuxurySpirits #TequilaTastingExtra Añejo Tequila, Triple Cask Aging, Scotch and Sherry Barrels, Blue Weber Agave, Master Tequilero, the Pappy of Tequila, Whiskey-drinker’s Tequila, Non-additive Tequila, 5-year aged, High-altitude agave, Estate-grown, , NOM 1146, Sipping Tequila, Luxury Spirits MarketThe Bourbon Lens TakeawaysAgave is an Agricultural Masterpiece: Unlike grain, which is harvested annually, agave takes nearly a decade to mature. Rodriguez explains the "labor of love" required to farm high-altitude Blue Weber agave and why patience is the most important ingredient.The Art of the Crossover: With 5 years of aging in three distinct cask types, Tears of Llorona isn't just "tequila"—it’s a complex, barrel-driven experience designed specifically to appeal to the palates of Scotch and Bourbon enthusiasts.Timestamped Chapters00:00 | Cinco de Mayo & The Tequila Evolution: Why tequila is dominating the summer spirits conversation.06:44 | The Unique Portfolio: How Germán transitioned from his family legacy at Chinaco to creating the ultra-premium Tears of Llorona.13:27 | The Art of Blending & Aging: A deep dive into the 5-year maturation in Scotch, Sherry, and Brandy oak.19:08 | The Labor of Love: The grueling reality of agave farming and why "mass-produced" can't compete with "estate-grown."25:15 | The Elevator Pitch: How to find Tears of Llorona and why it belongs on your top shelf. | — | ||||||
| 5/4/26 |  381: Bourbon, Derby, and Creativity: A Journey Through Whiskey and Spirit Trends | In this episode of the Bourbon Lens, Jake and Scott celebrate the peak of the horse racing calendar and the "May the Fourth" crossover. The guys dive deep into the high-stakes world of spirits business, covering the recently terminated merger talks between Pernod Ricard and Brown-Forman, while speculating on Sazerac’s massive cash bid for the Jack Daniel’s owner.We also explore the innovation side of the industry, from Diageo’s state-of-the-art sustainable facility in Alabama to the headline-grabbing Fireball-infused BuzzBallz. Plus, we get you Derby-ready with a masterclass on the Mint Julep and the debut of the "Perfecta"—the refreshing pineapple and ginger highball taking Churchill Downs by storm.Show Notes & Timestamps00:00 – May the Fourth and Derby season catch-up01:04 – Star Wars rankings: From Jar Jar Binks to modern spin-offs02:50 – Derby sponsorship: How brands win at Churchill Downs03:03 – The Merger that Wasn't: Why Pernod Ricard and Brown-Forman walked away03:57 – Diageo Montgomery: $415M investment and the future of Alabama distribution05:44 – Sazerac’s big moves: 818 Tequila investment and the $15B Brown-Forman bid06:32 – RTD Innovation: BuzzBallz meets Fireball’s cinnamon heat07:34 – The Mint Julep Masterclass: Batching, steeping, and the "pebble ice" rule12:21 – Recipe Alert: How to make "The Perfecta" (Old Forester + Pineapple + Ginger)16:40 – Inside the Finish Line Suites: A look at the Churchill Downs renovations19:00 – Woodford Reserve Master Tasters and the 2026 limited-edition flights24:49 – Global Whiskey: Future plans for Peerless, Suntory, and Yamazaki🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU#BourbonLens #KentuckyDerby #WhiskeyNews #BrownForman #Sazerac #MintJulep #DerbyCocktails #BourbonTrends #WhiskeyBusiness #WoodfordReserveBourbon, Whiskey, Kentucky Derby, Brown-Forman, Pernod Ricard, Sazerac, Fireball BuzzBallz, Mint Julep Recipe, The Perfecta Cocktail, Diageo Alabama, Woodford Reserve, Peerless Distillery, Bourbon Lens, Bourbon Lens News | — | ||||||
| 4/27/26 |  380: Politics, Pours, and Portfolios: Inside Kentucky Senator Bourbon with Damon Thayer | In this episode of the Bourbon Lens, we sit down with Damon Thayer, former Kentucky State Senate Majority Floor Leader and co-owner of Kentucky Senator Bourbon. We dive into the fascinating revival of this historic brand, which originally dates back to the pre-Prohibition era and is now carving out a unique niche by pairing high-quality, aged spirits with the rich political history of the Bluegrass State.Damon shares the brand’s mission of bipartisan storytelling, where each small-batch release—always bottled at 107 proof and aged at least six years—is named after an iconic Kentucky Senator. From the inaugural Alben W. Barkley release to the more recent Jim Bunning and John Sherman Cooper editions, we explore how the brand honors those who shaped Kentucky’s legacy.Beyond the bottle, the conversation gets into the "inner circle" of Kentucky culture. Damon offers his expert strategies for betting on the Kentucky Derby, discusses his work in the Kentucky Bourbon Hall of Fame, and explains the brand’s expansion plans into new markets. Whether you're a history buff, a political junkie, or just a fan of "America's Native Spirit," this episode offers an engaging look at how bourbon and statecraft go hand-in-hand.Show Notes & Key TakeawaysBipartisan Spirits: Discover how Kentucky Senator Bourbon bridges the political divide by focusing on shared history and tradition.The 107 Standard: Why the brand sticks to its signature 107-proof profile and a minimum six-year age statement (matching a Senator's term).Betting the Derby: Damon Thayer shares his personal approach to the track, including how to find value in win, place, and show bets.A Brand Revived: The story of how Thayer and Andre Regard brought back a brand once distilled by Crigler & Crigler and Double Springs.Kentucky Influence: A look at how legislative advocacy has modernized the bourbon industry into a global tourism powerhouse.Timestamp Chapters00:00 Introduction to Kentucky Senator Bourbon & Damon Thayer07:31 Expansion Strategy: Growth and Distribution in the Bluegrass State16:55 The Intersection of Politics: Influence and Future Brand Plans23:16 Deep Dive: The History of Kentucky’s Most Famous Senators29:52 The USP: Why the 107 Proof and Age Statement Matters39:59 Personal Anecdotes: Horse Racing, Legacy, and Closing Remarks🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU#BourbonLens #KentuckySenatorBourbon #DamonThayer #BourbonHistory #KentuckyDerby #WhiskeyTasting #SmallBatchBourbon #AmericaNativeSpirit #BourbonInfluencers #KentuckyDownsBourbon Lens, Kentucky Senator Bourbon, Damon Thayer, Andre Regard, Kentucky Bourbon history, 107 proof bourbon, Kentucky Derby betting tips, Alben Barkley Bourbon, Jim Bunning Bourbon, John Sherman Cooper release, small batch bourbon, Kentucky politics, bourbon podcast, whiskey reviews, bourbon influencers, bipartisan bourbon | — | ||||||
| 4/19/26 |  379: The Future of Craft Spirits: With Tamworth Distilling's Steven Grasse | The spirits industry is at a crossroads. As consumer preferences shift toward intentional drinking and premiumization, the old playbook for craft distilleries is being rewritten. In this episode of The Bourbon Lens, we dive into the evolving market dynamics of 2026 and why the most successful brands are ditching national expansion to own their home state first.We break down the critical importance of product differentiation and why innovation is no longer optional—it’s the only way to survive a crowded shelf. Whether you are a distillery founder looking to build a loyal local following or a bourbon enthusiast curious about the "why" behind your favorite pours, this discussion offers a deep look into the creativity driving the modern whiskey movement.Key Discussion Points:The 2026 Shift: How market dynamics are changing for craft producers.Hyper-Local Branding: Why winning your backyard is the key to sustainable growth.Innovation vs. Gimmick: Using creativity to stand out in a sea of brown spirits.Consumer Psychology: What the modern whiskey drinker is actually looking for in a bottle.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #CraftSpirits #WhiskeyIndustry #BourbonTrends #DistilleryLife #SpiritsMarketing #WhiskeyCommunity #DrinkLocal #Bourbon2026 #EntrepreneurshipKeywordsBourbon, Whiskey, Craft Distilling, Spirits Industry Trends 2026, Whiskey Marketing, Bourbon Branding, Local Distilleries, Product Differentiation, Liquor Industry News, Podcast for Bourbon Lovers | — | ||||||
| 4/13/26 |  378: The Art of the Sourcing: NDPs vs. Independent Bottlers in Bourbon | In this episode, we pull back the curtain on the massive world of Non-Distilling Producers (NDPs) and Independent Bottlers. While many bourbon fans prioritize "grain-to-glass," some of the most innovative and prestigious bottles on the market today come from those who don't actually own a still.We break down the technical distinctions between an NDP and an Independent Bottler, the importance of transparency in labeling, and why sourcing isn't a "dirty word"—it’s a craft of its own. Plus, we dive into a live tasting, sharing our favorite whiskey and highlighting the specific brands that are elevating the industry through masterful blending and finishing.Inside This Episode:Defining the Players: The fundamental differences between NDPs and Independent Bottlers.The Transparency Movement: Why knowing the source matters to the modern consumer.Curated Tastings: Our top picks for whiskey brands that prove you don't need a distillery to make a world-class spirit.Pairing Guide: How to match complex bourbon profiles with the right culinary flavors.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSU#BourbonLens #NonDistillingProducer #IndependentBottler #BourbonWhiskey #WhiskeyTasting #CraftSpirits #BourbonEducation #SourcedWhiskeyKeywords: bourbon, whiskey podcast, non-distilling producers, NDP, independent bottlers, whiskey tasting, bourbon pairing, sourced bourbon, blending, craft spirits, MGP, Bardstown Bourbon Company, whiskey reviews, bourbon industry trends | — | ||||||
| 4/5/26 |  377:Chicken Cock Whiskey: 170 Years of History & The All-New Wheated Bourbon | \In this episode of the Bourbon Lens, we sit down with Will Woodington, Director of Brand Engagement for Chicken Cock Whiskey, to celebrate a massive milestone: 170 years of "The Famous Old Brand."We dive deep into the brand’s resurgence, starting with their striking new bottle design and the highly anticipated release of their Wheated Bourbon. Will takes us through a guided tasting, explaining how the wheat profile changes the game for Chicken Cock’s lineup. We also discuss the evolving role of a Brand Ambassador in today’s whiskey landscape and get a sneak peek at the exclusive releases planned for their 170th-anniversary celebrations. Whether you are a fan of pre-prohibition history or modern craft blending, this conversation is packed with "spirited" insights.Episode Chapters00:00 Introduction to the Heritage of Chicken Cock12:07 The Deep Dive: Tasting the New Wheated Bourbon22:19 Behind the Scenes: The Role of a Brand Ambassador28:05 170th Anniversary: Upcoming Releases & Celebrations🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSU#BourbonLens #ChickenCockWhiskey #WheatedBourbon #WhiskeyTasting #BourbonCommunity #WhiskeyHistory #KentuckyBourbon #170YearsOfWhiskeyChicken Cock Whiskey, Wheated Bourbon, Will Woodington, Bourbon Tasting, Whiskey Reviews, Bourbon Lens, 170th Anniversary, Brand Engagement, Whiskey Marketing, Kentucky Spirits, New Bottle Design, Rare Bourbon, Craft Spirits | — | ||||||
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| 4/3/26 |  TT:The Ultimate BBQ & Bourbon Experience: Pig and Swig 2026 at 4th Street Live | Get ready for the return of Louisville's premier bourbon and food celebration! In this episode, we dive deep into the logistics and planning behind Pig and Swig at 4th Street Live!. From the massive infrastructure of the district's 25,000 sq. ft. canopied roof to the curated "Allocation Station" featuring rare pours, we explore how this event transforms downtown Louisville into a bourbon lover's paradise.We also discuss the revitalization of the downtown corridor, the safety measures ensuring a premier guest experience, and the diverse venue options—from Guy Fieri’s Smokehouse to PBR Louisville—that make 4th Street Live the heart of Kentucky entertainment. Whether you’re a local or traveling for the ultimate bourbon country experience, this is your insider guide to the sights, sounds, and tastes of the festival.https://4thstlive.com/events-and-entertainment/events/2026/pig-and-swig🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSU#PigAndSwig #BourbonLens #4thStreetLive #LouisvilleEvents #BourbonCountry #KentuckyBourbon #BBQandBourbon #DowntownLouisville #BourbonTasting #EventPlanningbourbon festival, Pig and Swig 2026, 4th Street Live Louisville, bourbon tasting, Louisville events, event logistics, BBQ festival Kentucky, downtown Louisville revitalization, bourbon education, hospitality industry, rare bourbon pours, Allocation Station, Kentucky tourism, Bourbon Lens podcast | — | ||||||
| 3/30/26 |  376: Best Of The Batch? Jack Daniel's 2026 Batch Series Reviewed | While the bourbon community is currently hunting for the latest Jack Daniel’s 10, 12, and 14-year batches, a massive corporate storm is brewing that could reshape the industry forever. In this episode, Jake and Scott dive into the rumored merger between Pernod Ricard and Brown-Forman. What happens to an American icon like Jack Daniel’s when it faces the prospect of foreign ownership? We explore the tension between global scale and the local authenticity we cherish.But it's not all boardroom talk—we get into the glass with a deep-dive tasting of the 2026 Jack Daniel’s Aged Series. From the "cherry cola" notes of the 14-year to the complex spices of the 10-year, we break down which bottles are worth the hunt and which offer the best value at retail.In This Episode, We Discuss:The "Perfect Storm": Why the Jack Daniel’s Aged Series is hitting the market just as merger rumors reach a boiling point.Tasting the 2026 Lineup: In-depth reviews of the 10, 12, and 14-year batches—proof points, flavor profiles, and aging impacts.Corporate Intrigue: What a Pernod Ricard/Brown-Forman merger means for the Louisville and Lynchburg distilling scenes.Safeguarding Heritage: Can a brand remain "Authentically American" under a global umbrella?Insider Tips: How to navigate the current market to score these sought-after releases at retail price.Key Takeaways:Discover the "cherry cola" and "chocolate" nuances that define the 2026 batches.Understand the real-world impact of spirits industry mergers on brand sponsorships and family-owned legacies.Learn why the proof points in this year's Aged Series tell a unique story about Tennessee whiskey craftsmanship.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSU#JackDaniels #BourbonLens #WhiskeyPodcast #BrownForman #PernodRicard #WhiskeyCollector #Lynchburg #Louisville #BourbonCommunity #WhiskeyNewsKeywords: Jack Daniel’s 14 Year Batch 2, Pernod Ricard Brown-Forman Merger, Jack Daniel’s Aged Series 2026, Whiskey Industry News, Bourbon Lens Podcast, Tennessee Whiskey Tasting, Bourbon Investment Strategy, American Heritage Spirits, Bourbon Lens, Bourbon Lens News | — | ||||||
| 3/26/26 |  TT - Crafting the Ultimate Brand Experience: Chicken Cock Whiskey’s New "Coupe" | What does it take to turn a historic whiskey brand into a modern, immersive destination? In this episode, we sit down with Emily Zaborowski, Director of Brand Experience for Chicken Cock Whiskey, to explore the art of storytelling through spirits.From the rustic charm of the brand home in Bardstown to the high-energy vibe of the Nulu Marketplace, Emily reveals the strategy behind creating world-class cocktail programs and unique guest experiences. We dive deep into the transition between these two iconic Kentucky locations, the creative process behind their signature pours, and how Chicken Cock is reclaiming its "Famous Old Brand" status in the heart of bourbon country.Whether you're a cocktail enthusiast or a branding nerd, this deep dive into the Nulu cocktail scene is one you won't want to miss.Opening Weekend Highlights:Thursday, March 26 (9 PM – 12 AM): A premier pop-up featuring Mover & Shaker owner Nick Hogan alongside Kelly Nelson and Tavaris Smith.Friday, March 27 (8:30 PM – 12 AM): The official menu reveal featuring a curated cocktail lineup and a live set by DJ Meeche.Saturday, March 28 (12 PM – 6 PM): NuLu Bockfest festivities including the Chicken Cock Whiskey GOAT Stakes and a rooster-calling contest.https://bourbonlens.com/chicken-cock-whiskey-opens-the-coupe-speakeasy-in-louisville/🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSU#BourbonLens #ChickenCockWhiskey #NuluMarketplace #Bardstown #CocktailCulture #WhiskeyExperience #KentuckyBourbon #BrandExperience #CraftCocktails | — | ||||||
| 3/23/26 |  375: Best Wheated Bourbons Blind Tasted | In this episode of the Bourbon Lens, we dive deep into the art of the blind tasting—where labels don’t matter and your palate tells the real story. We kick things off with a rigorous bourbon tasting and analysis, breaking down complex flavor profiles and sharing our unfiltered tasting notes. From there, the conversation shifts into personal anecdotes and reflections, featuring the lighthearted banter and behind-the-scenes stories you’ve come to expect.Watch (or listen) as we navigate a blind bourbon flight that threw us for a loop, revealing unexpected favorites and the challenges of identifying specific nuances under pressure. We rank the lineup based on pure taste, explore our personal preferences, and offer unique insights into the ever-evolving world of Kentucky’s finest spirits. Whether you’re a seasoned connoisseur or just starting your whiskey journey, this episode provides a candid look at how to trust your taste buds.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSU#BourbonLens #BlindTasting #BourbonReviews #WhiskeyNotes #BourbonCommunity #KentuckyBourbon #WhiskeyLovers #BlindBourbonChallenge #TastingNotes #SpiritAnalysisKeywords: Bourbon Tasting, Blind Whiskey Tasting, Bourbon Reviews, Tasting Notes, Bourbon Flavor Profiles, Whiskey Analysis, Bourbon Lens, Bourbon Ranking, Kentucky Bourbon, Bourbon Lens News, Bourbon Education, Craft Whiskey, Bourbon Podcast.TakeawaysBourbon tasting and analysisPersonal anecdotes and reflections Blind tasting reveals surprisesRanking bourbons based on tasteDiscussion of bourbon flavorsChapters00:00 Bourbon Tasting and Analysis15:03 Personal Anecdotes and Reflections22:13 Blind Tasting and Surprises34:01 Discussion of Bourbon Flavors | — | ||||||
| 3/15/26 |  374: Beyond Bourbon: Exploring Scotch with Glen Scotia and Loch Lomond | The conversation delves into the world of Scotch whisky, exploring the unique distilleries, flavor profiles, and aging processes. It provides insights into the history of Campbeltown distilleries, the distinct characteristics of Scotch whisky regions, and the innovative approaches to whiskey production. The whiskey tasting sessions offer a deep dive into the flavors and complexities of Glen Scotia and Loch Lomond whiskies, highlighting their unique profiles and aging processes.TakeawaysScotch Whisky RegionsCampbeltown DistilleriesFlavor ProfilesAging ProcessInnovation in WhiskeyChapters00:00 Introduction to Scotch Whisky05:49 Campbeltown's Unique Distilling History17:08 Glen Scotia Whiskey Tasting: Glen Scotia 1024:08 Loch Lomond Whiskey Tasting: Loch Lomond 1231:40 Glen Scotia Whiskey Tasting: Glen Scotia 15 | — | ||||||
| 3/9/26 |  373: Bottled-in-Bond Organic Bourbon with Cathedral Ledge’s Chris Burke | DescriptionWhat does it take to build an organic, grain-to-glass distillery in the heart of the White Mountains? In this episode of the Bourbon Lens, we sit down with Chris Burke, co-founder and master distiller of Cathedral Ledge Distillery, to explore the intersection of organic distillation and historic standards.Chris pulls back the curtain on the "Bottled-in-Bond Act" and explains why this 1897 quality standard is the backbone of their production philosophy. We dive into the complexities of organic grain sourcing, the nuances of their mash bills, and how their specific maturation environment in New Hampshire creates a flavor profile you won't find in Kentucky.You’ll learn about the technical side of barrel selection, the importance of seasonal labeling, and how Cathedral Ledge is navigating the challenges of direct-to-consumer (DTC) sales and legislation. From the first drop of the hearts to the final tasting notes, this conversation is an essential guide for anyone interested in the transparency, entrepreneurship, and artistry behind modern American whiskey.Chapters00:00 Introduction to Cathedral Ledge Distillery06:13 The Importance of the Bottled-in-Bond Act13:25 Maturation and Barrel Selection in the Northeast18:48 Crafting Unique Whiskey: Mash Bills & Process25:33 Marketing Strategy & Direct-to-Consumer Sales33:17 Tasting Preferences & Favorite Pours🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #CathedralLedge #OrganicWhiskey #BottledInBond #GrainToGlass #CraftDistilling #WhiskeyPodcast #NewHampshireSpirits #MasterDistiller #BourbonCommunity #WhiskeyMaturationKeywordsCathedral Ledge Distillery, Chris Burke, organic bourbon, Bottled-in-Bond Act, grain to glass, New Hampshire whiskey, craft distillery marketing, direct to consumer spirits, whiskey mash bill, barrel selection, Bourbon Lens, Bourbon Lens News | — | ||||||
| 3/5/26 |  TT: Tequila Traditions: The Legend of Pezuña Blanca and the Art of Additive-Free Agave | DescriptionIn this episode of the Thursday Thoughts with Bourbon Lens, we step outside the world of whiskey to explore the rich heritage and meticulous craftsmanship of Pezuña Blanca Tequila. Named after the legendary horse with a single white hoof—a symbol of balance and good fortune—this brand is redefining premium agave spirits through tradition and sustainability.We dive deep into the volcanic soils of the Amatitán Valley at NOM 1480, exploring how Pezuña Blanca maintains a low-impact, organic approach to farming that respects the land and the legacy of the Mexican charros. We compare the crisp, vibrant Blanco—representing new beginnings—with the nuanced Reposado, which showcases the beauty of patience and light oak maturation.Discover why the "additive-free" movement is critical for the future of tequila and how it ensures a clean, authentic, and enjoyable sipping experience. Whether you are a dedicated tequila aficionado or a bourbon lover looking to expand your palate, this episode offers an inside look at a spirit made with true intention and artistic flair.We wrap up with a look at their stunning collectible ceramic bottles and where you can find these expressions for your own collection or as a standout gift for the Year of the Horse.00:00 Introduction to Tequila & The Pezuña Blanca Legend 05:04 Tasting & Comparison: Blanco vs. Reposado🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #PezuñaBlanca #TequilaTasting #AdditiveFreeTequila #NOM1480 #AgaveSpirits #YearOfTheHorse #CraftTequila #Reposado #TequilaLovers #Sustainability #MexicoHeritageKeywordsPezuña Blanca Tequila, Reposado Tequila, additive-free tequila, NOM 1480, Amatitán Valley, organic agave spirits, Year of the Horse 2026, tequila tasting notes, premium tequila gifting, Mexican tequila heritage, Bourbon Lens, Bourbon Lens News | — | ||||||
| 3/2/26 |  372: Onyx & Amber - The Art of Precision Blending | DescriptionWhat happens when you combine the high-altitude climate of Colorado with a scientific approach to barrel maturation? In this episode, we sit down with Ben Rosen, co-founder of Onyx and Amber, to discuss their meteoric rise and recent wins at the World Whiskies Awards.Ben pulls back the curtain on their "guest blender" philosophy and explains why small-batch variation isn't just a byproduct of craft distilling—it’s the goal. We explore the delicate balance between the art of sensory blending and the science of wood interaction, and how Onyx and Amber is shaping the future of craft whiskey.In this episode, you’ll learn:The secrets behind their award-winning Colorado aging process.How Onyx and Amber utilizes "guest blenders" to create diverse flavor profiles.The impact of altitude and climate on whiskey maturation.Why the future of whiskey lies in the transparency of small-batch blending.Subscribe & Connect🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #OnyxAndAmber #CraftWhiskey #WhiskeyBlending #WorldWhiskiesAwards #ColoradoWhiskey #BourbonCommunity #Distilling #SmallBatchWhiskeyKeywordsOnyx and Amber, Ben Rosen, whiskey blending, craft distillery, World Whiskies Awards, Colorado whiskey, barrel aging, small batch bourbon, whiskey podcast, master blender, bourbon tasting, spirits industry, craft spirits | — | ||||||
| 2/22/26 |  371 High West Distillery Celebrates 20-Year Anniversary | How did High West Distillery evolve from a small Utah blending house into one of the most innovative names in American whiskey? In this educational deep-dive interview, Isaac Winter shares exclusive insights into High West’s 20-year journey—revealing the blending philosophy, mash bill strategies, barrel experiments, and proofing techniques that define the brand today.From early craft beginnings to developing in-house distillate and bold limited releases, Isaac explains how agility fuels innovation. Learn how High West layers mash bills—like 60/40 corn and malted barley with rye accents—into complex, balanced expressions. Discover the details behind their reimagined cask strength release, barrel selection strategy, fermentation profiles, and how proof impacts flavor.We also explore High West’s cutting-edge collaborations, including cacao-infused barrels and specialty barrel work with Kelvin Cooperage, known for delivering marshmallow and graham cracker notes.Whether you’re a bourbon enthusiast refining your palate, a collector tracking limited releases, or an industry insider seeking behind-the-scenes production insight, this episode delivers actionable knowledge to elevate your whiskey game.If you want to understand how sourcing, blending, barrel finishing, and innovation shape the future of American whiskey, this conversation is essential listening.The future of American whiskey is evolving—and High West is helping lead the charge.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#HighWest #HighWestWhiskey #AmericanWhiskey #BourbonPodcast #WhiskeyBlending #CaskStrength #LimitedRelease #UtahDistillery #WhiskeyEducation #BourbonLensKey TakeawaysHigh West celebrates 20 years of blending-driven whiskey innovationBlending philosophy: iterative layering of multiple mash bills for complexityTransition from sourced whiskey to in-house mash bills and production controlThe strategy behind their reimagined cask strength releaseBarrel selection, fermentation profiles, and proofing as tools for balanceCollaborative innovation with Ritual Chocolate and Kelvin barrelsAgility through sourcing and limited releases keeps the portfolio freshFlavor profile highlights: cereal grains, dark fruit, spice, marshmallow, graham crackerSoundbites“20 years of High West—what a milestone!”“Our blending style is super iterative.”“Taste the cereal grains in every sip.”KeywordsHigh West, High West Distillery, Isaac Winter, whiskey podcast, bourbon podcast, American whiskey, whiskey blending, Utah distillery, cask strength whiskey, limited release bourbon, American single malt, whiskey tasting notes, barrel finishing, Ritual Chocolate collaboration, Kelvin barrels, bourbon innovation, Bourbon Lens, Bourbon Lens News | — | ||||||
| 2/14/26 |  370: What Makes The Best Winter Whiskey's? | Winter whiskey should do more than warm you up — it should transform the entire experience.In this episode of Bourbon Lens, Jake and Scott explore how seasonal changes influence flavor perception, bottle selection, and the way we enjoy whiskey during colder months. From rich, layered bourbons to spicy ryes and innovative cask finishes, they break down what truly makes a whiskey “winter-ready.”You’ll hear tasting notes and discussion around standout bottles like High West Distillery Cask Strength, 1792 Full Proof, Green River Distilling Company Full Proof, Wild Turkey 17 Year, Old Fitzgerald 15 Year, Sagamore Spirit Rye, and Old Overholt Rye. The conversation covers proof, age, mash bill nuance, finishing techniques, and why bold, complex profiles shine brightest in winter.Scott shares his gravitation toward tobacco, caramel, maple, and dark stewed fruit notes for cozy nights, while Jake explores the impact of Calvados, sherry, and toasted grain finishes that add layers of warmth and nostalgia. They also discuss the resurgence of single barrels, the growing demand for transparency in 2026, and how storytelling shapes today’s whiskey landscape.Beyond the glass, the episode touches on winter rituals — from hot toddies and old fashioneds to the metaphor of snow removal as it relates to whiskey’s warming power. Whether you're settling in by the fire or reflecting during winter’s slower pace, this episode will help you choose whiskies that elevate the season.If you're ready to deepen your winter sipping ritual and approach whiskey with more intention, this is your essential cold-weather guide.Subscribe🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#WinterWhiskey #BourbonLens #Bourbon #RyeWhiskey #CaskStrength #SingleBarrel #WhiskeyTasting #SeasonalSips #WhiskeyCommunity #BourbonPodcastKey TakeawaysCold weather enhances bold, rich, and complex whiskey profilesProof and age matter — but balance and flavor depth matter moreWinter flavor notes include caramel, tobacco, maple, dark fruit, and toasted oakFinishes like sherry, Calvados, and maple can amplify seasonal warmthSingle barrels and transparency are shaping whiskey’s futureSeasonal cocktails like hot toddies and old fashioneds complement winter poursEnvironment and mindset influence how whiskey is experiencedSoundbites“Winter whiskey should transform the moment, not just warm your hands.”“Proof matters — but depth is what carries you through the season.”“The right finish can turn a dram into a fireside memory.”“Cold weather rewards bold flavor.”Keywordswinter whiskey, best winter bourbon, rye whiskey for winter, cask strength bourbon, High West Cask Strength, 1792 Full Proof review, Green River Full Proof tasting, Wild Turkey 17 Year, Old Fitz 15 Year, Sagamore Spirit Rye, Old Overholt Rye, whiskey finishes sherry Calvados maple, seasonal whiskey selection, bourbon podcast, whiskey transparency 2026 | — | ||||||
| 2/14/26 |  FMF - Rabbit Hole: Surule Reviewed | Most bourbon fans have overlooked one of the most nuanced finishing trends sweeping American whiskey—until now. In this episode of Five Minute Fridays, we explore Rabbit Hole Distillery’s Sucrule Maple Burle Cask Finished Bourbon and break down why this innovative release is redefining what a winter finish can be.Crafted from a four-grain triple malt mash bill and bottled at 106.9 proof, Sucrule showcases how thoughtful finishing can elevate a base whiskey without overpowering it. The Maple Burle cask introduces an unexpected tropical character—think tapioca pudding, toasted coconut, and subtle fruit—layered over caramel sweetness and structured grain notes.In this episode, Jake dives into how proof amplifies flavor intensity, why mash bill composition matters in finished bourbon, and how the maple cask complements rather than dominates the whiskey. The balance between sweetness and malt creates harmony, not chaos—offering a bold yet refined drinking experience.We also discuss broader trends in American whiskey, including the rise of creative finishing techniques and what they signal for bourbon’s future. If you’re curious about maple finishes, tropical tasting notes, or how distillers are pushing boundaries while maintaining balance, this episode is your guide.Failing to explore innovative finishes like Maple Burle risks staying in predictable flavor territory. Whether you're a collector, bartender, or curious enthusiast, this conversation will expand your palate and deepen your appreciation for modern bourbon craftsmanship.Subscribe🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#RabbitHole #MapleBurle #BourbonReview #FinishedBourbon #AmericanWhiskey #WhiskeyTasting #CraftSpirits #BourbonLens #FiveMinuteFridaysKey TakeawaysMaple Burle cask finishing adds tropical and toasted sweetness106.9 proof enhances structure and flavor intensityA four-grain triple malt mash bill supports finishing complexitySweet maple notes balance with grain and malt backboneInnovative finishing techniques are shaping bourbon’s futureFinished bourbons can be adventurous without sacrificing harmonySoundbites“This isn’t just a winter finish—it’s a tropical surprise in a bourbon glass.”“Proof amplifies the sweetness, but the mash bill keeps it grounded.”“The best finishes complement the whiskey—they don’t cover it up.”“Maple Burle may be the next evolution of seasonal bourbon.”KeywordsRabbit Hole Sucrule, Maple Burle bourbon, Rabbit Hole Distillery, finished bourbon review, maple cask bourbon, four grain mash bill bourbon, 106.9 proof bourbon, tropical bourbon notes, toasted coconut bourbon, innovative whiskey finishes, American whiskey trends, bourbon tasting podcast, Bourbon Lens | — | ||||||
| 2/8/26 |  369 - Best Whiskey Finishes For Winter | Winter is the perfect time to explore the bold, layered world of finished whiskies. In this episode of Bourbon Lens, Jake and Scott dive into the finishes that shine in colder months—from rich maple casks and decadent sherry barrels to spice-forward rye and stout finishes. Learn how finishing methods transform aroma, texture, and flavor, turning an everyday pour into a warm seasonal ritual.We discuss why maple and sherry finishes are surging in popularity, highlight standout releases like maple-finished bourbons and stout-finished expressions, and share practical strategies for choosing the right winter whiskey based on mood, setting, and flavor balance. Beyond tasting notes, the conversation also explores intentional living, parenting lessons, and the importance of carving out time for personal growth—even during life’s busiest seasons.Whether you're building a winter tasting lineup, searching for your next favorite bottle, or simply curious about how finishing casks shape flavor, this episode delivers approachable insights for beginners and seasoned whiskey enthusiasts alike.Subscribe:🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags:#Bourbon #Whiskey #FinishedWhiskey #WinterWhiskey #BourbonCommunity #WhiskeyTasting #RyeWhiskey #SherryFinish #MapleCask #BourbonLensKey Takeaways:• Finished whiskies continue to grow in popularity, especially during winter months.• Maple cask finishes add sweetness and depth without overwhelming the base whiskey.• Rye and sherry finishes create warm spice and rich fruit complexity ideal for cold weather.• Intentional whiskey selection can elevate both tasting experiences and seasonal moods.• Parenting and personal growth lessons often come from everyday challenges and reflection.• Taking time for self-care is essential, even during busy seasons.Soundbites:• “It’s the wild wild west of 2026.”• “I need to pick my first book.”• “Let’s talk about whiskey.”Keywords:bourbon, whiskey, finished whiskies, winter flavors, maple cask, rye whiskey, sherry finish, whiskey tasting, parenting, personal growth | — | ||||||
| 2/6/26 |  FMF: This $40 Bourbon Drinks Like a $200 Bottle: Inside ASW Fiddler Toasted | What if a bourbon under $50 could deliver the depth, texture, and decadence you’d expect from a $200 bottle? In this episode, we uncover a true sleeper hit: ASW Fiddler Toasted, a high-wheat mash bill bourbon finished for 26 months in toasted oak that punches far above its age and price.At just six years old, this whiskey defies expectations. We dive deep into why its 80% high-wheat mash bill and toasted barrel finish unlock layers of flavor most people associate with far older bourbon. From a surprising citrus-forward nose to rich waves of toffee, vanilla, marshmallow, black tea, leather, and herbal notes, this pour proves that toasted bourbon doesn’t have to taste one-dimensional.You’ll hear how batch variation adds personality to each release, why the proof and balance make it an ideal winter sipper, and how thoughtful finishing can create maturity without decades in the rickhouse. This episode isn’t just tasting notes—it’s a practical guide to spotting bourbons that deliver luxury-level experience at an accessible price.If you love discovering bottles that overdeliver, elevate your home bar, and reward curiosity, this is one episode you don’t want to miss.Subscribe🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.comDiscord: https://discord.gg/pd6ys5nRSUHashtags#Bourbon #ToastedBourbon #HighWheatBourbon #AffordableBourbon #WhiskeyReview #BourbonTasting #CraftWhiskey #ASWFiddler #BourbonLensKey TakeawaysHow a high-wheat mash bill changes mouthfeel, sweetness, and balanceWhy 26 months in toasted oak creates depth without over-oakingTasting notes that go beyond standard toasted profilesHow batch variation adds character rather than inconsistencyTips for identifying bourbons that drink “older” than their age statementWhy this bottle shines as a winter and cold-weather pourSoundbites“This drinks like a $200 bourbon hiding in a $40 bottle.”“Toasted doesn’t mean one-note—and this proves it.”“Six years on paper, but it tastes twice as mature.”“High wheat plus toasted oak is a cheat code for complexity.”KeywordsASW Fiddler Toasted, toasted bourbon, high wheat bourbon, affordable bourbon, craft bourbon, bourbon finished in toasted oak, bourbon tasting notes, winter bourbon, value bourbon, Bourbon Lens | — | ||||||
| 2/5/26 |  TT - Inside the Kentucky Bourbon Country Auction: Rare Bourbon & the Future of America’s Spirit | Unlock the future of bourbon with an exclusive behind-the-scenes look at the inaugural Kentucky Bourbon Country Auction, a landmark event blending patriotism, craftsmanship, and community. In this episode of The Bourbon Lens, Jake sits down with bourbon industry veteran Andrew Varga to reveal how this first-of-its-kind auction is set to become a defining moment in bourbon culture.Celebrating the 250th anniversary of the United States, the Kentucky Bourbon Country Auction brings together rare barrels, one-of-a-kind distillery experiences, and powerful charitable initiatives supporting injured veterans through the Bob Woodruff Foundation. From a standout 10-year honey-wheated barrel to immersive Bourbon Trail experiences, this event proves bourbon is more than a drink—it’s a lifestyle, a heritage, and a force for good.You’ll hear insider stories from the grand reveal tasting at Louisville’s historic Frazier Museum, learn how distillers collaborated to create unforgettable auction lots, and discover why Andrew believes this weekend could become the “Daytona 500 of bourbon season.”Whether you’re a bourbon enthusiast, history buff, or someone who loves stories where community and culture collide, this episode offers a rare look at how Kentucky bourbon continues to unite people while honoring America’s past and investing in its future.🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com💬 Join the Discord: https://discord.gg/pd6ys5nRSUHashtags#BourbonLens #KentuckyBourbon #BourbonAuction #BourbonCulture #AmericanWhiskey #BourbonTrail #VeteransSupport #BobWoodruffFoundation #BourbonLifestyle #BourbonCommunity #KentuckyEvents #BourbonPodcastKey TakeawaysWhy the Kentucky Bourbon Country Auction is launching during America’s 250th anniversaryHow rare barrels and exclusive experiences elevate bourbon beyond the bottleThe role of bourbon in American identity and cultural storytellingHow the auction supports veterans through the Bob Woodruff FoundationWhy collaboration—not competition—is shaping bourbon’s futureHow this event could become the annual kickoff to bourbon seasonSoundbites“Bourbon isn’t just a drink—it’s a lifestyle rooted in American heritage.”“This auction has the potential to become the Daytona 500 of bourbon season.”“When bourbon brings the industry together, everyone wins—especially our veterans.”“Kentucky bourbon tells America’s story, one barrel at a time.”KeywordsKentucky Bourbon Country Auction, bourbon auction, Kentucky bourbon, American whiskey, bourbon culture, bourbon podcast, Bourbon Trail experiences, rare bourbon barrels, bourbon charity event, Bob Woodruff Foundation, veterans charity bourbon, bourbon lifestyle, Andrew Varga, Bourbon Lens | — | ||||||
| 2/1/26 |  368: Georgia Whiskey Rising: How ASW Distiller Redefining American Craft Whiskey | DescriptionUnlock the secrets behind Georgia’s fast-growing whiskey scene in this in-depth conversation with Whit Hagemann, distiller at ASW Distillery, on The Bourbon Lens. Hosts Jake and Scott dive into how a nearly decade-old craft distillery is making national waves by blending transparency, creativity, and quality-driven innovation.Whit shares how ASW balances sourced whiskey and in-house distillation, creating approachable everyday pours like Fiddler Wheated alongside bold, experimental releases such as the award-winning Fiddler Encore Georgia Oak. From unique mash bills featuring Bloody Butcher corn to finishes in Jamaican rum, tawny port, and toasted barrels, ASW is crafting whiskeys that appeal to both traditional bourbon drinkers and adventurous palates.The conversation explores the challenges of scaling craft whiskey without losing identity, the importance of building relationships with specialty distributors and local retailers, and why transparency on labels resonates with today’s educated whiskey consumers. Whit also discusses how awards, community engagement, and creative risk-taking help ASW compete beyond Kentucky and expand into new markets.Whether you’re passionate about craft bourbon, American single malt, or the future of U.S. distilling outside traditional regions, this episode offers rare behind-the-scenes insight into how small distilleries make big moves—and why American whiskey’s next chapter may be written well beyond Kentucky.🔔 Subscribe🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. Keep this at the bottom📸 Follow on Instagram: @bourbonlens🌐 Visit: www.bourbonlens.com💬 Join the Discord: https://discord.gg/pd6ys5nRSUHashtags#ASWDistillery #GeorgiaWhiskey #FiddlerBourbon #CraftWhiskey#AmericanSingleMalt #WhiskeyPodcast #BourbonLens#WhiskeyCommunity #CraftDistilling #AmericanWhiskeyKey TakeawaysASW Distillery has been operating for nearly a decade and gaining national recognitionThe brand balances sourced whiskey with in-house distillation for flexibility and qualityFiddler serves as ASW’s flagship line, blending accessibility and experimentationUnique finishes and creative mash bills are central to ASW’s identityCommunity engagement and consumer education fuel long-term growthScaling production while preserving quality remains a key challengeAwards help craft distilleries build credibility in competitive marketsThe whiskey community plays a vital role in supporting independent producersTransparency on labels strengthens trust with enthusiastsFuture growth includes expanded distribution and new regional marketsSoundbites“Fiddler has a dual meaning.”“We want to do something to it.”“We have a bright future ahead.”KeywordsASW Distillery, Georgia whiskey, Fiddler bourbon, whiskey sourcing, craft distilling, unique whiskey finishes, bourbon trail, whiskey community, American single malt, whiskey awards, craft whiskey podcast, American whiskey innovation, Bourbon Lens | — | ||||||
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3 placements across 3 markets.