
564 - Matt Pittman on Investing and Cowboys
From Bourbon Pursuit by Bourbon Pursuit
April 30, 2026 · 1h 2m · Season 1 · Episode 564
About this episode
Matt Pittman discusses his journey from waterboy to pitmaster and his collaboration with Pursuit Spirits.
Is there a better pairing in the world than smoke and oak? Well, today we’re welcoming back to show, Matt Pittman, the founder of Meat Church. Did you know he was a waterboy for Dallas Cowboys Cheerleaders and now he has become the official pitmaster of the Cowboys. Matt built a literal empire out of backyard tailgates and high-quality rubs but his love for barbecue and bourbon are finally coming together. It’s been a minute since we last chatted, and a lot has changed—including Matt joining the Pursuit family is as an investor in Pursuit Spirits. We talk about the parallels between blending a perfect barrel and crafting a world-class brisket, and Matt gives us the inside scoop on his new cola-based sauce and the latest Traeger collab. But the real kicker? We’re officially announcing the Honey Bourbon collaboration between Meat Church and Pursuit Spirits, featuring real Texas wildflower honey. Show Notes: From Cowboys water boy to official pit master The bond between barbecue, bourbon, and creating memories Matt's new seasoning products and business evolution Sneak peek into the Honey Bourbon project with Pursuit Spirits The lifestyle brand of outdoor cooking and family…
People in this episode
Guest: Matt Pittman
Topics covered
- barbecue
- bourbon
- investing
- cooking
- collaboration
- entrepreneurship
Keywords
- barbecue
- bourbon
- Meat Church
- Dallas Cowboys
- Honey Bourbon
- Traeger
- seasoning products
- outdoor cooking
Mentioned in this episode
Organizations: Meat Church, Dallas Cowboys, Pursuit Spirits
Products: Honey Bourbon, Traeger, cola-based sauce
Places: Texas
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