Bourbon Pursuit
The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests ...
Insights from recent episode analysis
On the show
- Ryan Balas1 ep
- Alec Balas1 ep
- Matt Pittman1 ep
Also: Kevin Carlson, Ian Stirsman, Pete Kamer, Kenny, Prav Saraff, Rebecca Estes
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Most discussed topics
Brands & references
Total monthly reach
Based on 1 signal.
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By chart position
- 🇺🇸United States · FoodHOME#17272K to 1.4M
- 🇩🇰DK · Food#26906 to 4.8K
- 🇫🇮FI · Food#26755 to 4.0K
- 🇬🇧United Kingdom · Food#130661 to 3.5K
- 🇨🇦Canada · Food#111595 to 3.1K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
276K to 1.5M🎙 Daily cadence·1,000 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
920K to 4.9M🇺🇸99% - Active Followers
Loyal subscribers who consistently listen
506K to 2.7M
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Total Followers
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/27/26 | Whiskey Quickie: Is Jefferson’s 20 Year Bourbon Worth $500?! | Jefferson’s Founder’s Reserve brings a 20 year Kentucky bourbon finished in French Bordeaux wine casks. With only 250 bottles available, this rare release delivers old oak, dried cranberries, leather, and tobacco. But does it live up to its $500 price tag?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 5m 19s | ||||||
| 10/23/26 |  TWiB: Fawn Weaver appealing Uncle Nearest, Bourbon and Board Games Are hot this week, Old Elk Distillery Blended American Whiskey | It's This Week in Bourbon for October 23rd, 2026. As Uncle Nearest Comes to an End, Fawn is still appealing, Bourbon and Board Games Are hot this week, and Old Elk Distillery Folds of Honor Blended American Whiskey.Show Notes: Judge sets accelerated briefing schedule on Uncle Nearest asset sale appeal Bib & Tucker collaborates with Hasbro to launch MONOPOLY collector's edition Old Fitzgerald and Jonathan Adler partner on luxury backgammon gift set Bulleit and Mike’s Hot Honey announce 15-city nationwide mobile bar tour MGP Ingredients rebrands corporate identity as Sempreon with CASK ticker Knob Creek brings back 21 Year Old Bourbon at 100 proof for $249.99 New Era Distillery debuts Marquee Exclusive Small Batch Bourbon at $49.99 Liberty Pole Spirits launches High Rye Straight Bourbon at 100 proof Penelope Bourbon releases FCancer Batch 5 alongside $250,000 donation pledge Booker’s Bourbon unveils Southern Thunder Batch at 127.3 proof for $99.99 15 STARS launches First West Cigar Blend finished in three cask types Jack Daniel’s debuts 2026 Coy Hill Rye Single Barrel at barrel proof Chattanooga Whiskey introduces Bad Chattanoogan finished with playable wooden records Middle West Spirits and Old Elk launch Blended American Whiskey for Folds of Honor 15 STARS First West Cigar Blend sells out online in one day Learn more about your ad choices. Visit megaphone.fm/adchoices | 44m 17s | ||||||
| 10/22/26 | 589 - Pappy Raised Prices Anyway and Is Allocation Leaving Retail? on Bourbon Community Roundtable #124 | Van Winkle announced the 2026 collection on September 11 with price increases. This lands in a year of a 16-million-barrel glut, craft sales down a third straight year, a distributor in liquidation, and a softening mid-tier secondary. Back on BCR #42 in 2020 this panel specifically praised Sazerac for not pricing Pappy at what the market would bear. Six years later they moved the number up in a down market. Was the restraint we praised always temporary? Look at October’s release calendar. Woodford’s 30th anniversary bundle is distillery-only at $225. New Riff’s six-year wheated went to whiskey club members with distillery pickup only. Pursuit’s own XS Double Oak to P. Club members before anyone else. Is thi the beginning of a much larger shift where allocation migrating out of retail? Show Notes: What does the Van Winkle price increase mean for demand Has Pappy’s appeal changed among bourbon enthusiasts Who benefits more from the Van Winkle–Sazerac partnership Could Pappy be released through the Buffalo Trace gift shop Are limited releases shifting from retailers to distilleries and clubs How can brands balance direct sales with retail distribution Could regional and online releases provide other ways to reach buyers Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 11m 30s | ||||||
| 10/20/26 | Whiskey Quickie: Four Roses Limited Edition Small Batch 2026 Is a Home Run?! | Four Roses Limited Edition Small Batch 2026 brings 14 to 23 year barrels together for a rich, balanced pour. Toasted vanilla, leather, cinnamon rolls, gooey frosting, and that classic sweet oak finish made this one stand out.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 5m 29s | ||||||
| 10/16/26 |  TWiB: Ummmm; Wes Henderson, Uncle Nearest potential asset sale, Pursuit Releases XS Double Oak. | It's This Week in Bourbon for October 16th, 2026. Ummmm; Wes Henderson, Uncle Nearest Inc. is nearing a potential asset sale, and Pursuit Releases XS Double Oak.Show Notes: Glenns Creek Distillery fire destroys historic vacant structures without loss of spirits Federal probe examines hidden cameras seized from former Angel’s Envy founder Wes Henderson Receivership sale of Uncle Nearest assets nears Chapter 11 filing amid federal probes ACSA economic study shows U.S. craft spirits volume declined 8% in 2025 Performance fuel maker VP Racing acquires Alamo Distilling in contract expansion JetBlue adds 50ml bottles of Brother’s Bond Straight Bourbon to onboard flights Fourth annual National Bourbon Week announced for Bardstown, Kentucky, June 14–20, 2027 Lofted Spirits promotes Nick Smith to Master Distiller following 1,000,000th barrel milestone Pursuit Spirits announces Pursuit United XS Double Oak Rye capped at 720 bottles Starlight Distillery debuts Estate Collection 7-Year Cask Strength Bourbon at 110.8 proof Woodford Reserve releases 30th anniversary Triple Pot Still and ceramic decanter offerings Russell’s Reserve debuts Single Rickhouse 2026 – Camp Nelson D at 120.8 proof Maker’s Mark debuts World Wood Collection Expedition 01 travel-retail exclusive at 101 proof High West releases A Midwinter Night’s Dram Act 14 finished in Port and Sherry casks Kentucky Senator Bourbon debuts Thoroughbred Legacy Series dedicated to champion filly Nitrogen KNOBEL Tennessee Whiskey launches 7-Year Special Edition funding trade scholarships at $99.99 Frey Ranch introduces Harvester Series Third Harvest featuring farm-grown triticale at 90 proof Old Forester debuts Tribute Series 12-Year Bourbon in historic decanter bottle for $299.99 Wyoming Whiskey launches Queen of the Tetons Second Edition honoring Grizzly 399 at 99 proof Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 06m 46s | ||||||
| 10/15/26 | 588 - Everyone Wants to Pick A Shortbarrel with Clinton Dugan and Manny | Some stories are as old as time. A few friends get together, pick a few barrels, then all of a sudden it turns into full blown business. It kind of sounds familiar but I'm not talking about Pursuit, I'm talking about Shortbarrel. In this episode Clinton Dugan and Manny, co-founders at Shortbarrel talk about starting their company after selecting hundreds of barrels across the country. Clinton leveraged his marketing background and self-taught blending skills to focus on the consumer market rather than personal ego. They talk about how warehouse microclimates, high heat, and Kelvin Cooperage barrels shape core lineups like their toasted bourbon, rye, four-grain, Bee's Knees and Sapsquatch expressions. At the very end we talk about industry collaborations like our Found Footage that has now been sold out to our clubs plus scaling into major hubs like Atlanta airport tasting bars, and why staying authentic keeps Shortbarrel ahead of the curve. Show Notes: The team sits down with Short Barrel co-founder Clinton and sales head Manny to discuss the brand's evolution from barrel picks to a full-scale whiskey company. Clinton shares how a marketing background and self-funded growth strategy helped shape Short Barrel's methodical distribution expansion. The team explores core product development, warehouse aging impacts, Kelvin Cooperage barrels, and blends designed specifically for consumer palates. The conversation details the creation of the Bee's Knees honey-finished series and the team's approach to using honey as a core flavor ingredient. Clinton and Manny discuss clear spirits offerings, airport tasting bar expansions, and their collaborative release with Pursuit Spirits. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 13m 42s | ||||||
| 10/13/26 | Whiskey Quickie: Parker’s Heritage Is BACK!! | Parker’s Heritage 2026 brings a 14 year barrel proof bourbon with a rye backset twist. Cherry limeade, brownie batter, fudge, and rich Heaven Hill oak make this one feel like a return to form.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 5m 23s | ||||||
| 10/8/26 | 587 - Glass Design Meets Actual Production with Andrés Hernandez of Fusion Glass and Chad Micheal of Chad Michael Studio | How many times have you reached for a bottle on the shelf simply because the glass looked incredible or the label caught your eye? At Pursuit Spirits, we talk endlessly about what goes inside the barrel, but the multi-million dollar engineering and design process that gets that liquid onto the shelf is an entire science of its own. Today, we’re sitting down with Andrés Hernandez of Fusion Glass Mexico and Chad Michael of Chad Michael Studio to talk about custom bottles from engineering, designed, and evenutally going to market. Andrés has the factor that specializes in 100% PCR (post-consumer recycled) glass that gives their glass a certain rustic appeal. But that process has to managing extreme temperatures, color formulation, and structural tolerances from the designer. That's where Chad comes in. He's the creative guy that can turn an idea on the back of a napkin into a bottle that looks like artwork. He spends his time understanding the brand DNA and translating that into one of a kind package design. This is an angle of the show we've never taken before and I'm sure a lot of bourbon geeks will appreciate everything that goes into the bottle you pick up off the shelf but if you're a whiskey producer looking into the custom space for something your brand can call your own, this episode is the complete package... see what I did there? Show Notes: How Fusion Glass Mexico approaches sustainable glass manufacturing and 100% PCR recycled glass The step-by-step process of collecting, crushing, washing, and remaking recycled glass How high-temperature glass forming impacts bottle symmetry, wall thickness, and weight Chad Michael’s journey from agency design work to founding Chad Michael Studio Using brand story questionnaires to define brand personality before designing packaging Stock glass vs. bespoke custom molds: balancing cost, MOQs, and shelf presence When and why growing brands should transition away from stock bottles Technical limits of glass production: machine compatibility, GPI standards, and impact testing The future of whiskey packaging design: balancing creative storytelling with logical, cost-effective engineering Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 08m 10s | ||||||
| 10/6/26 | Whiskey Quickie: Bardstown Discovery Tastes Like Fall?! | Bardstown Discovery 2026 brings a new name, new bottle, and a Garryana oak double-barrel finish. Rich oak, brown butter pastry, cinnamon, nutmeg, and baking spice give this release a warm fall-inspired profile.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 4m 50s | ||||||
| 10/2/26 |  TWiB: Scotland is experiencing a whiskey glut, Brown Forman announced the 2026 King of Kentucky, Lost Lantern 2026 George Dickel Collection | It's This Week in Bourbon for October 2nd, 2026. Scotland is experiencing a whiskey glut, Brown Forman announced the 2026 King of Kentucky, and Lost Lantern is preparing to launch its highly anticipated Fall 2026 George Dickel Collection.Show Notes: Bourbon Mixer reaches $1 million raised for Coalition for the Homeless Scottish distilleries pause production amid massive Scotch supply surplus US enforces import ban on Canadian alcohol as trade tensions escalate Copper & Kings relaunches interactive Bottle Your Own distillery experience Brown-Forman announces 2026 release of 14-year King of Kentucky Single Barrel Lost Lantern prepares Fall 2026 launch of rare George Dickel Collection Learn more about your ad choices. Visit megaphone.fm/adchoices | 33m 00s | ||||||
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| 10/1/26 | 586 - Living In A Post Distillation World with Monica Wolf of The Blending House | The first time we had our guest on the show, we barely scratched the surface of what she has going on with the industry. It was more of a moment to remember her dad, Richard Wolf, and his impact on the industry. But now Monica is back and with a new last name of Wolf-Brown. We talk about some personal milestones before diving into how she built The Blending House in Shelby County. Monica about the state-of-the-art facility featuring a massive blending floor, seven custom rickhouses, and complete turnkey logistics for growing brands. Monica shares her take on how American whiskey's view of blending compares to scotch, wine, and coffee which leads into her latest Shang project. A cross-cultural collaboration with Whiskey House and True Essence that combines Chinese baijiu with American sorghum whiskey aged in oak. Show Notes: Monica Wolf-Brown returns to share updates on family life, motherhood, and how her father's legacy continues to shape her career in the bourbon industry. Monica details the origin of The Blending House in Shelby County, built to solve storage, blending, and bottling challenges for independent brands. The episode explores the facility's single-species yellow pine rickhouse engineering and its versatile bottling line designed for various bottle formats. Monica breaks down her blending partnerships with clients like E.J. Curley and Jack Rose while comparing American blending traditions to scotch, wine, and coffee. The conversation covers the Shang project, an innovative collaboration with Whiskey House and True Essence Foods blending Chinese baijiu and American sorghum whiskey. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 13m 15s | ||||||
| 9/29/26 | Whiskey Quickie: New Riff Goes Full Smoke?! | New Riff’s 2026 Kentucky Single Malt takes a sharp turn from bourbon with smoky, peaty, Scotch-like notes, charcoal, chocolate sweetness, and a finish that may speak more to malt fans than bourbon drinkers.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 6m 15s | ||||||
| 9/25/26 |  TWiB: The Brown Hotel holiday cocktail competition, Eastern Light Distilling's new $60M distillery, Willett Pot Still Reserve Cask Strength | It's This Week in Bourbon for September 25th, 2026. The Brown Hotel is holiday cocktail competition titled "Top of the List", Eastern Light Distilling is moving forward with building a $60M distillery, and the release of Willett Pot Still Reserve Cask Strength.Show Notes: The Brown Hotel hosts "Top of the List" holiday cocktail competition benefiting Toys for Tots Eastern Light Distilling secures $23.1M investment to build $60M contract facility in Morehead Willett Distillery unveils Willett Pot Still Reserve Cask Strength wheated bourbon B.R. Distilling Co. expands allocation for Blue Note Honey Bourbon and Rye Cask releases Learn more about your ad choices. Visit megaphone.fm/adchoices | 27m 53s | ||||||
| 9/24/26 | 585 - MGP vs Their Own Customers & What's Hotter? NDPs or Big Distillers on Bourbon Community Roundtable #123 | What happens when the biggest distilling powerhouse behind the scenes decides to step into the spotlight and release whiskey under its own name? On this edition of the Bourbon Community Roundtable, the crew kicks things off by celebrating a massive milestone—our very own Fred Minnick being inducted into the Kentucky Bourbon Hall of Fame. After raising a glass to the iconic ceremony, national coverage, and the community that made it happen, the panel dives headfirst into one of the most controversial moves in the spirits industry today: MGP dropping its flagship Chapter One 10-year, 111-proof straight bourbon. We debate whether the distilling titan is directly competing against the very NDP customers who built its reputation, if everyday consumers will even recognize the brand, and what happens when the ultimate supplier becomes a frontline producer. The conversation quickly expands into a high-stakes clash between massive legacy distillers and nimble, enthusiast-led brands. The panel breaks down why independent bottlers and craft innovators are constantly outmaneuvering corporate giants by moving faster, cutting through red tape, and listening directly to what whiskey drinkers want. We trace the complete lifecycle of a modern bourbon enthusiast—from hunting allocated unicorns to returning to reliable everyday pours—while debating direct-to-consumer clubs, barrel pick culture, and whether the market has reached a tipping point for craft saturation. Wrapping up with a look at why fan-first entrepreneurs continue to dominate the modern whiskey space, this is an unfiltered, deep-dive discussion on the shifting power dynamics of American whiskey. Show Notes: The panel debates MGP releasing its own 10-year 111-proof bourbon and whether the distilling giant is directly competing with its own NDP clients. The crew compares how nimble enthusiast-led brands outpace slow corporate heritage distillers by reacting faster to consumer demand. The discussion examines the evolving lifecycle of bourbon drinkers, from hunting allocated bottles back to appreciating value and everyday pours. The group wraps up by analyzing direct-to-consumer clubs, barrel picks, and whether the enthusiast market can sustain the surge of new brands. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 07m 33s | ||||||
| 9/22/26 | Whiskey Quickie: Honey + Cognac = Texas Magic?! | Garrison Brothers Lady Bird Cask Strength Single Barrel layers Texas bourbon with wildflower honey and cognac cask finishing. Orange blossom honey, grape, warm spice, and cinnamon candy give this pour a big, sweet, and unexpected ride.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 6m 01s | ||||||
| 9/18/26 |  TWiB: Southern Glazer’s to pay a 12.5M penalty, More Canadian liquor tariffs, Booker’s Bourbon The Reserves 2026 | It's This Week in Bourbon for September 18th 2026. Southern Glazer’s Wine and Spirits will pay a 12.5M penalty, More tariffs and bans of canadian liquor into the US, and Booker’s Bourbon The Reserves 2026 and Little Book The Infinite, Edition III.Show Notes: Kentucky Bourbon Festival announces dates for 2027 event in Bardstown Evan Williams expands college football presence with tailgates and collegiate bottles Bluegrass Distillers launches quarterly Bottle Club membership program Southern Glazer's pays $12.5M penalty to resolve federal trade practice investigation President Trump announces plans to remove 10% tariff on Irish whiskey Crown Royal avoids Canadian spirit import ban via bulk shipping strategy Shady Rays and Pappy & Co collaborate on limited-edition sunglasses and giveaway Charlotte Bourbon Society announces 9th Annual Bourbon Hearts Dinner Benefit Mark Pringle releases The Whiskey Taster's Flavor Guide reference book MGP debuts Chapter One 10-Year Straight Bourbon as flagship brand Neeley Family Distillery debuts PaPaw’s Legacy Reserve 10-Year Triple Pot-Stilled Bourbon Koopers Whiskey releases repackaged Prodigal Son Bourbon for Bourbon Heritage Month Breckenridge Distillery debuts Broncos-themed commemorative whiskey lineup and seltzer Joseph Magnus returns to rye whiskey with 10 Year Cask Strength release Penelope Bourbon releases Cigar Sessions Chapter 2 in collaboration with Alec Bradley Buffalo Trace and Van Winkle announce 2026 Van Winkle Whiskey Collection lineup Wilderness Trail debuts exclusive whiskeys for Hall of Fame induction of co-founders Angel's Envy announces Cellar Collection Volume 6 Straight Rye Whiskey release Ingram Distillery debuts Batch 6 of river-aged Flagship Kentucky Straight Bourbon Buffalo Trace debuts Elmer T. Lee 40th Anniversary Edition uncut bourbon Brother Justus Whiskey Company releases Brother Justus Founder’s Reserve IV The Maven Distillery launches flagship 104-proof Kentucky Straight Bourbon Whiskey Garrison Brothers announces Hye tailgate event featuring 2 new cask-strength single barrels Beam Distilling announces Booker’s Bourbon The Reserves 2026 and Little Book Infinite III Knob Creek introduces 12 Year Old Cask Strength Kentucky Straight Bourbon Jack Daniel’s launches Tennessee Blackberry mixed with Lemonade canned cocktail Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 05m 29s | ||||||
| 9/17/26 | 584 - PursuitPalooza 2026 AMA Part 2 | We're back with Part 2 of our PursuitPalooza 2026 AMA session. We kick off by tackling the business realities of the RTD boom because we keep punting the idea if we should do one ourselves, and exploring why entering the canned cocktail market is a completely different beast than aging bourbon in a barrel. We talk about some the weirdest tasting notes we've ever pulled like peanut butter and jelly, peach rings, and Grandma's candy jar. Finally, we get personal about what it really takes to run an independent spirits company. We talk about managing operational pressure, our core philosophy of "no problems, only solutions," and some of the wild, unfiltered Palooza memories from over the years. Show Notes: RTDs vs. Aged Whiskey: The hidden challenges of canned cocktails, including shelf-life stability, high R&D costs, and retail distribution hurdles. Sourcing Strategy: Why Pursuit Spirits prioritizes proven legacy distillates over volatile craft profiles to establish consumer trust. Wild Tasting Notes: Recalling the most unusual flavor profiles we've encountered, from PB&J and peach rings to farmyard funky pours. Labeling & TTB Regulations: How slight legal nuances define "straight bourbon" versus finished expressions, and what consumers actually notice. Leadership & Problem Solving: Behind the scenes of scaling Pursuit Spirits, empowering employees, and keeping cool under operational stress. Celebrity Brands & Industry Hype: Our unfiltered thoughts on celebrity-backed spirits, hazmat-proof trends, and the ongoing craze for allocated bottles. Palooza War Stories: Reliving hilarious, late-night Palooza memories, EDM club outings, and keeping the annual event fresh for repeat attendees. Historical Dream Pours: Ryan and Kenny name the iconic figures—including George Garvin Brown and President William Howard Taft—they'd love to share a dram with. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 15m 48s | ||||||
| 9/15/26 | Whiskey Quickie: Frank August Case Study 07 Goes Tropical?! | Frank August Case Study 07 takes a Kentucky bourbon and rye blend and finishes it in Calvados, Martinique rum, and Caribbean rum casks. Apple pie, brown sugar, pear, coconut, pineapple, and rye spice make this one a seriously fun tropical twist.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 6m 12s | ||||||
| 9/11/26 |  TWiB: The KY ABC auctions off confiscated bourbon, The New Era Whiskey Distillery opens in Kentucky, Heaven Hill announces 20th Parker’s Heritage | It's This Week in Bourbon for September 11th 2026. The KY ABC is going to be auctioning off rare bottles of confiscated bourbon, The New Era Whiskey Distillery and Social Club has opened in Lexington KY, and Heaven Hill announces 20th Edition Parker’s Heritage Collection.Show Notes: A Thanksgiving raffle win turns into an intense family debate when a collector snags a $100 Pappy Van Winkle instead of her brother-in-law. Team Kentucky opens virtual bidding on 70 seized collectible bottles to support campus alcohol responsibility programs. Downtown Lexington welcomes its first combination distillery, tasting room, and private social club founded by Zane Brammell. Elijah Craig and Evan Williams secure official bourbon partnerships and naming rights across UK Athletics venues. Silverbelly Whiskey announces a new flagship craft distillery, museum, and venue coming to Nashville. Brown-Forman resurrects the "Kentucky Boy" label to celebrate Master Distiller Emeritus Chris Morris's 50-year legacy. New limited fall releases debut from Woodford Reserve, Remus, Penelope, Four Roses, Proof and Wood, Chicken Cock, and Heaven Hill. Bourbon with Heart partners with Give 270 to raffle custom hand-painted barrel heads paired with Elijah Craig 21-Year Single Barrel. Learn more about your ad choices. Visit megaphone.fm/adchoices | 39m 45s | ||||||
| 9/10/26 | 583 - PursuitPalooza 2026 AMA Part 1 | Today, we are bringing you part 1 of 2 for our Pursuit Palooza 2026 AMA session recorded live with myself and Ryan Cecil. We take a look back at how Palooza originally grew out of having way more whiskey and industry guests than we could ever fit on the podcast and why we decided to start having Palooza. From there, take questions from our fans in the audience about transparency in labeling, dissecting "bottled by" statements, straight bourbon requirements, and whether the average consumer actually cares about production details versus price, story, and flavor. Plus, we address the big question on everyone's mind: has the bourbon boom peaked, or is there still room for category growth? Show Notes: Palooza Origins: How having too many podcast guests and leftover whiskey barrels spawned Pursuit Palooza. Labeling & Transparency: Breakdown of "bottled by" statements, legal requirements, and what consumers actually value on the shelf. Pursuit Archive & Revivals: The story behind Sherry River Rye, keeping an archive of past releases, and future P-Club plans. State of the Bourbon Industry: Addressing market shifts, changing distribution habits, international growth, and the end of truck-chasing. Hard Lessons in Craft Distilling: What we underestimated about packaging, marketing, and navigating the three-tier system when starting Pursuit Spirits. Underrated Distillates: Ryan and Kenny highlight hidden-gem producers like Tennessee Distilling Group, Woodinville, Still Austin, and Southern Distilling. The Reality of Organic Bourbon: Why large-scale organic grain production faces massive hurdles with pests, weeds, and high costs. Palooza War Stories & Blending Dreams: Recalling wild Palooza mishaps, dream blending-room collaborators, and the ultimate death row food and pour pairings. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 12m 56s | ||||||
| 9/8/26 | Whiskey Quickie: Maker’s Mark Goes Full Dessert Mode?! | Maker’s Mark Star Hill Farm 2026 brings big ice cream shop vibes with cherry cordial, vanilla custard, waffle cone, and a gooey cherry syrup finish. This wheat whiskey had us seriously impressed.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 5m 34s | ||||||
| 9/4/26 |  TWiB: Kentucky Bourbon Boys launches KBB Reserve, American Whiskey Scholars program, Starlight has 2 brand new releases | It's This Week in Bourbon for September 4th 2026. Kentucky Bourbon Boys has officially launched KBB Reserve, the American Whiskey Scholars program, and Starlight has 2 brand new releases.Show Notes: Kentucky Bourbon Boys launches KBB Reserve three-tier travel concierge service American Whiskey Scholars debuts three-level self-paced online certification program Buffalo Trace Distillery On Tour returns with four-city complimentary roadshow BBQ, Bourbon & Burlesque event set for October 24 in Evansville, Indiana Old Forester unveils 2026 Birthday Bourbon and Alpha Industries jacket collab Oak & Grist Distilling debuts nine-year American Single Malt Whiskey Barrel #09 Shortbarrel launches fifth-year limited-edition Cigar Batch #4 with Sherry finish Sagamore Spirit debuts nationwide eight-year Bottled in Bond Straight Rye Baker’s Bourbon returns 13-year Single Barrel release for Baker Beam’s 90th birthday Chattanooga Whiskey introduces Bottled in Bond Vintage: Fall 2018 four-grain bourbon Town Branch Distillery debuts IMPERIUM MMXXVI cask-strength wheated bourbon blend Starlight Distillery announces 5th Annual Pink Bottle Release for breast cancer support Starlight Distillery launches rare 10-Year Mizunara Reserve via lottery and distillery sale Learn more about your ad choices. Visit megaphone.fm/adchoices | 34m 15s | ||||||
| 9/3/26 | 582 - Enthusiast to Entrepreneur Journey with Mike Hinds of Nashville Barrel Company | There's a time when whiskey enthusiasm takes it to the next level. I've lived through it. I was a stone cold hobbyist, and I still am, but then I started a podcast and now Ryan and I have Pursuit Spirits. We don't know how to stop taking a hobby too far. And our guest today is no different. Mike Hinds is co-founder of Nashville Barrel Company, Mike takes us back five or six years to NBC's humble beginnings, starting with local charity picks for cancer research, hunting down Jack Daniel’s, Weller 12, and Willett single barrels, and making frequent runs to Bardstown to learn the ropes. When he decided to start Nashville Barrel Company there were plenty of operational headaches like sourcing whiskey and dealing with shady brokers but a few mismatched samples unexpectedly got them a hit they kept on playing with Kelvin barrels. Since then they have been expanding into downtown Music City, and have now opened a new spot in NuLu called the Louisville Rickhouse Company. Instead of chasing cheap inventory or relying on marketing gimmicks, Mike shares how their focus cask-strength single barrels built consumer trust and whiskey clubs kept their growth soaring. We also talk about Stella, the official company dog, their VIP club, and how Mike has been one of the few lucky people in history to pick a single barrel of Pappy Van Winkle 15. Show Notes: How a passion for bottle shares, charity picks, and barrel hunting birthed Nashville Barrel Company. Early sourcing realities: broker blunders, mismatched samples, and launching with rye instead of bourbon. Pivoting during COVID from third-party co-packers to brick-and-mortar locations in Nashville and Louisville. The strategy behind building a brand on cask-strength single barrels and authentic community trust over gimmicks. Inside NBC's special releases, including a Pappy 15 single barrel, "The Compromise" blend, and their VIP club. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 02m 49s | ||||||
| 9/1/26 | Whiskey Quickie: Penelope Riviera Is a Summer Sipper?! | Penelope Riviera blends 8 year American light whiskey with straight bourbon, then finishes it in rosé wine casks for a lighter, sweeter pour. With buttered popcorn, brown sugar, soft berry notes, and an easy 94 proof profile, this one feels built for warm-weather sipping.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 6m 20s | ||||||
| 8/28/26 |  TWiB: USA and Canada trade talks break down, Uncle Nearest faces Chapter 7 liquidation, Larrikin Bourbon unveils new Australia Series | It's This Week in Bourbon for August 28th 2026. Trade negotiations between the United States and Canada have officially broken down, Humble Baron from Uncle Nearest is facing a change from Chapter 11 to Chapter 7 liquidation, and Larrikin Bourbon Co. unveils its new Australia Series.Show Notes: Brown family members clash over falling profits and cratering stock price at Brown-Forman Sazerac acquires Garrard County Distilling facility in Lancaster, Kentucky Humble Baron bankruptcy shifts toward total liquidation as judge delays final judgment Trade negotiations collapse as 50% U.S. tariff on Canadian alcohol goes into effect Legal analysis highlights growing AI compliance risks under federal and state alcohol ad laws Uncle Boojie’s research links F. Scott Fitzgerald's The Great Gatsby to Louisville bourbon history Angel's Envy unveils Distillery Series finished in Stout and Amburana barrels Belle of Louisville and Brough Brothers partner on commemorative bourbon expressions Larrikin Bourbon Co. debuts Australia Series with exotic wood finishes at Kentucky Bourbon Festival Redwood Empire Whiskey launches inaugural limited-edition series with The Hyperion Batch 001 Jack Daniel’s releases American Single Malt Whiskey nationwide across the U.S. B.R. Distilling Company launches Blue Note Cherry Wood Cask finished in wild-cherry barrels Four Roses Distillery unveils Experimental Series No. 002 Honey Cask Finish Actor Chris Hemsworth joins Archie Rose Distilling Co. as co-owner ahead of U.S. launch Dueling Grounds Distillery celebrates 10-year anniversary with Bourbon Harvest Picnic 2026 Learn more about your ad choices. Visit megaphone.fm/adchoices | 46m 44s | ||||||
| 7/21/26 | whiskey reviewbourbon tasting+3 | — | 8 year toasted double oak bourbonorange marmalade+4 | — | whiskeybourbon+3 | — | 5m 53s | ||
| 7/16/26 | balancing work and familybourbon lifestyle+4 | Kenny | — | — | bourbonfamily+6 | — | 53m 04s | ||
| 7/14/26 | Canadian whiskeywhiskey review+3 | — | Found North Batch 12Found North+1 | — | Canadian whiskeyFound North+3 | — | 6m 25s | ||
| 7/10/26 | Bourbon newsAlcohol boycott+3 | — | Uncle NearestJack Daniel Distillery+8 | CanadaKentucky | BourbonWhiskey+3 | — | 55m 50s | ||
| 7/9/26 | whiskeyimmigrant success story+4 | Prav Saraff | Dream SpiritsSmooth Ambler+4 | Washington, D.C.India+1 | bourbonwhiskey empire+5 | — | 1h 10m 00s | ||
| 7/7/26 | whiskey reviewbourbon tasting+4 | — | Cask Strengthbourbon+6 | USA | Angel's EnvyCask Strength+4 | — | 5m 50s | ||
| 7/2/26 | Gallo acquisitionFour Roses+4 | — | Four RosesGallo+2 | — | bourbonFour Roses+5 | — | 1h 07m 37s | ||
| 6/30/26 | whiskeybourbon+3 | — | Kentucky bourbonJapanese single malt+4 | — | Bardstown Bourbon CompanyKentucky bourbon+3 | — | 6m 29s | ||
| 6/26/26 | Bourbon newsDistillery updates+3 | — | Experimental SeriesWillett Distillery+4 | Washington CountyMartha’s Vineyard | Willett DistilleryBourbon Capital Alliance+5 | — | 33m 08s | ||
| 6/25/26 | logisticsbourbon supply chain+4 | Rebecca Estes | Mister P ExpressPursuit | — | bourbon logisticsshipping+5 | — | 57m 21s | ||
| 6/12/26 | bourbon heistwhiskey crime ring+4 | — | Booker's "The Milkshake Batch" BourbonNoble Oak+11 | PhiladelphiaKentucky | Noble Oakbourbon heist+6 | — | 37m 00s | ||
| 6/11/26 | whiskey myth-bustingbourbon quality debate+5 | Kevin Carlson | Michter’s 10Weller 107 | — | bourbonwhiskey myths+8 | — | 1h 11m 25s | ||
| 6/9/26 | bourbonwhiskey review+3 | — | Kentucky bourbonkettle corn+4 | — | bourbonwhiskey+3 | — | 5m 59s | ||
| 6/5/26 | bourbon newsdistillery updates+3 | — | 10-Year-Old BourbonRye for High Note Series+23 | — | Uncle NearestSaga Spirits+6 | — | 43m 48s | ||
| 6/4/26 | barrel entry proofbourbon production+3 | — | 105 entry proof103 entry proof+5 | — | bourbonbarrel entry proof+6 | — | 58m 58s | ||
| 6/2/26 | whiskey reviewbourbon+3 | — | Old Treasure Bourbonmegaphone.fm | — | Old Treasure Bourbon139 proof+5 | — | 5m 37s | ||
| 5/29/26 | Uncle Nearest caseWild Turkey+4 | — | The Crimson Cask111-proof bourbon+20 | — | Uncle NearestWild Turkey+5 | — | 45m 36s | ||
| 5/28/26 | whiskey productiondistillation+5 | Ian Stirsman | George RemusRossville Union+4 | Lawrenceburg, Indiana | whiskeydistillation+5 | — | 1h 12m 41s | ||
| 5/26/26 | whiskey reviewbourbon tasting+3 | — | Dragon’s Milk Origin Toasted 2026CMadeira barrel+4 | — | whiskeybourbon+5 | — | 6m 20s | ||
| 5/21/26 | distillery engineeringbourbon production+4 | Pete Kamer | Four RosesBarton+1 | BardstownKentucky | bourbondistillery+6 | — | 1h 03m 10s | ||
| 5/8/26 | tariffscraft spirits+4 | — | Certified Craft SealStitzel Reserve 31-Year-Old Bourbon Whiskey+9 | — | Scotch whisky tariffsAmerican Craft Spirits Association+6 | — | 34m 59s | ||
| 5/7/26 | acquisition rumorsfinancial analysis+4 | — | SazeracBrown-Forman | — | SazeracBrown-Forman+6 | — | 1h 02m 43s | ||
| 5/5/26 | whiskeyMichter's+3 | — | Michter’s 10 Yearmegaphone.fm | — | Michter's 10 Yearwhiskey review+3 | — | 5m 47s | ||
| 5/1/26 | bourbon newsmergers+4 | — | Blade and Bow 22-Year-Old BourbonBrown-Forman+7 | North Carolina | Brown-FormanPernod Ricard+7 | — | 29m 02s | ||
| 4/30/26 | barbecuebourbon+4 | Matt Pittman | Honey BourbonTraeger+4 | Texas | barbecuebourbon+6 | — | 1h 02m 24s | ||
| 4/28/26 | whiskey reviewRare Perfection+3 | — | Rare Perfection 10 YearPreservation Distillery | — | Rare Perfectionwhiskey+5 | — | 5m 42s | ||
| 4/24/26 | bourbon newsdistillery updates+3 | — | Eagle Rare 30US*1 Barrel Strength Sour Mash+12 | — | SazeracBrown Forman+5 | — | 42m 54s | ||
| 4/23/26 | contract distillationwhiskey authenticity+4 | — | Bardstown Bourbon CompanyMGP | — | contract distillationwhiskey+6 | — | 1h 00m 14s | ||
| 4/22/26 | Market ChallengesProduct Development+5 | — | Sakura Bloom BourbonPursuit United | — | BourbonSakura Bloom+5 | — | 43m 23s | ||
| 4/21/26 | bourbonwhiskey tasting+3 | — | Cascadia Garryana Finishbourbon whiskey+1 | — | Bardstown BourbonCascadia Garryana Finish+4 | — | 5m 47s | ||
| 4/17/26 | mergersbourbon+3 | — | Maple Bourbon BaconSazerac+8 | Limestone Branch DistilleryLouisville+1 | SazeracBrown-Forman+3 | — | 44m 45s | ||
| 4/16/26 | filmbourbon+4 | Ryan BalasAlec Balas | Whiskeyland TVBourbon Pursuit+1 | — | whiskeybourbon+5 | — | 1h 10m 50s | ||
| 4/14/26 | Tennessee whiskeywhiskey review+3 | — | Leiper’s Fork’s 8 year Single Barrel Cask Strength Tennessee Whiskey | Tennessee | Tennessee whiskeywhiskey review+3 | — | 7m 08s | ||
| 4/9/26 | mergers in the whiskey industryimpact on craft producers+4 | — | Brown-FormanPernod Ricard+4 | Kentucky | Brown-FormanPernod Ricard+7 | — | 1h 00m 08s | ||
| 4/7/26 | whiskey reviewAngel’s Envy+3 | — | Angel’s Envy2025 10 year cask strength release+3 | — | Angel’s Envycask strength+3 | — | 7m 09s | ||
| 4/3/26 | mergersbourbon industry news+3 | — | Pour for the RosesTumblin’ Dice Straight Bourbon+12 | — | Brown-FormanPernod Ricard+5 | — | 27m 53s | ||
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Chart history for Bourbon Pursuit
Peaked at #17 in United States, currently #17 in United States.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| United States | — | #17 | #17 | — |
| Denmark | — | #26 | #26 | — |
| Finland | — | #26 | #26 | — |
| United States | — | #86 | #86 | — |
| SA | — | #102 | #102 | — |
| Canada | — | #111 | #111 | — |
| Australia | — | #111 | #111 | — |
| PT | — | #117 | #117 | — |
| South Korea | — | #119 | #119 | — |
| Ireland | — | #123 | #123 | — |
| United Kingdom | — | #130 | #130 | — |
| Netherlands | — | #146 | #146 | — |
| CH | — | #187 | #187 | — |
Chart Positions
13 placements across 12 markets.
Chart Positions
13 placements across 12 markets.