
Insights from recent episode analysis
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 9 chart positions in 9 markets.
By chart position
- 🇺🇸US · Food#15300K to 1M
- 🇨🇦CA · Food#7130K to 100K
- 🇦🇺AU · Food#1405K to 30K
- 🇬🇧GB · Food#1465K to 30K
- 🇰🇷KR · Food#4730K to 100K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
113K to 386K🎙 Daily cadence·1,000 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
375K to 1.3M🇺🇸78%🇨🇦8%🇰🇷8%+6 more - Active Followers
Loyal subscribers who consistently listen
150K to 514K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 16 epsHost
Recent guests
Recent episodes
Whiskey Quickie: Blue Corn Double Oaked?! This Stuff Is WILD
Jun 16, 2026
4m 58s
TWiB: $500,000 of Noble Oak bourbon stolen in heist, High-end whiskey collector crime ring solved, Booker's "The Milkshake Batch" Bourbon
Jun 12, 2026
37m 00s
570 - Bourbon Myths with Kevin Carlson
Jun 11, 2026
1h 11m 25s
Whiskey Quickie: This Bourbon Tastes Like a County Fair?!
Jun 9, 2026
5m 59s
TWiB: Uncle Nearest May Have A Buyer, Saga Spirits lawsuits become public, Four Roses Distillery introduces Anthology
Jun 5, 2026
43m 48s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/16/26 | ![]() Whiskey Quickie: Blue Corn Double Oaked?! This Stuff Is WILD | Beyke Blue Corn Double Oaked Batch 1 takes the original blue corn bourbon to another level. Blueberry smoothie vibes, chocolate drizzle, creamy oak, and big dessert energy at 118 proof. This one disappeared FAST for a reason.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 4m 58s | ||||||
| 6/12/26 | ![]() TWiB: $500,000 of Noble Oak bourbon stolen in heist, High-end whiskey collector crime ring solved, Booker's "The Milkshake Batch" Bourbon | It's This Week in Bourbon for June 12th 2026. $500,000 of Noble Oak bourbon has been stolen in a truck heist, An organized crime ring targeting high-end whiskey collectors has been solved from the Madisonville Police Department, and Booker's "The Milkshake Batch" Bourbon gets released.Show Notes: Philadelphia Police and FBI Investigate $500,000 Noble Oak Bourbon Heist Lawrenceburg Historic Homes to Host Exclusive Screening and Guided Tours This July Madisonville Police Disrupt FB Group Whiskey Scam Defrauding Buyers of $86K Whiskey House of Kentucky Lays Off 30% of Staff Amid Industry Slowdown Give 270 Announces Next 20/20 Unicorn Raffle Featuring Rare Brown-Forman 150th Anniversary Bottle Orphan Barrel Unveils 25-Year Night Sage Blended Canadian Whisky Allies for Cherry Point Partners with Bespoken Spirits for Final Flight Reserve Harrier Tribute Thirty-One Lengths Launches $1,500 Ultra-Premium Bourbon Honoring Secretariat’s Legendary Victory Adventure Spirits Distilling Partners with Toledo Mud Hens for Stadium Craft Cocktails Hard Truth Distilling Co. Welcomes Back Double Oaked Sweet Mash Rye at 113 Entry Proof Penelope Flips Strategy to Debut New Classic Everyday Bourbon and Rye Series Old Fourth Distillery Teams Up with Dragon Con for 2nd Annual Landmark Anniversary Bourbon James B. Beam Distilling Company Rolls Out Booker's "The Milkshake Batch" Bourbon Learn more about your ad choices. Visit megaphone.fm/adchoices | 37m 00s | ||||||
| 6/11/26 | ![]() 570 - Bourbon Myths with Kevin Carlson | On this week's episode, Kevin Carlson returns to the show and takes total control of the conversation with a rapid-fire set of “whiskey myth-busting” questions that every enthusiast needs to hear. We tackle the age-old debate head-on: was bourbon actually better before the boom, or are we living in a golden era of variety and innovation? We break down whether the concept of a true "daily drinker" is officially dead for the enthusiast, and touch on the eternal battle of proof versus flavor. We argue why higher proof doesn't automatically mean a better whiskey, because there are fan favorites like Michter’s 10 and Weller 107. Then there is the polarizing rise of American light whiskey and the truth behind age statements. We close things out by busting the romantic myths surrounding dusty bottles, the actual hands-on role of a modern Master Distiller, and whether the little guy stands a chance against heritage giants when releasing an ultra-premium bottle. Show Notes: Comparing the lower prices and dusty availability of the past to today's massive variety and diverse product landscape Analyzing how the explosion of available expressions has changed purchasing habits for casual vs. serious consumers Why every whiskey has an ideal balance point and how chasing high proofs can sabotage a spirit's true profile The technical reality of the category and why it gets overhyped when marketed under the guise of traditional bourbon Why age statements act as a guide rather than a guarantee of quality for aging barrels in Kentucky climates How premium presentation impacts consumer perception and the fine line between creative finishing and masking weak distillate The operational reality of today's heritage producers and why a corporate Master Distiller acts more like a ship captain than a hands-on operator Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 11m 25s | ||||||
| 6/9/26 | ![]() Whiskey Quickie: This Bourbon Tastes Like a County Fair?! | Burnt Tavern’s new Kentucky bourbon from Chip Tate brings wild notes of kettle corn, nectarines, golden raisins, and smoky county fair vibes. A double oaked release with a seriously unique profile… but does the finish hold up?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 5m 59s | ||||||
| 6/5/26 | ![]() TWiB: Uncle Nearest May Have A Buyer, Saga Spirits lawsuits become public, Four Roses Distillery introduces Anthology | It's This Week in Bourbon for June 5th 2026. Uncle Nearest May Have A Buyer, Saga Spirits behind True Story has two alleged lawsuits that just became public, and Four Roses Distillery is introducing Anthology, a new 21 year old bourbon.Show Notes: Uncle Nearest receiver signs letter of intent to sell distillery and assets to Black-owned investment firm Wes Henderson’s saga spirits group faces $1.5M in debt lawsuits over Kentucky Castle project New Riff Distilling drops exclusive 10-Year-Old Bourbon and Rye for High Note Series Michter's rolls out 10-Year Single Barrel Kentucky Straight Rye for June 2026 James B. Beam Distilling Co. elevates classic brand with Old Grand-Dad 114 Single Barrel 7-Year MANORS Golf and Gentleman Jack launch A Gentleman’s Guide to Golf apparel and content partnership Bluegrass Distillers brings back highly anticipated blue corn program with new rye-inclusive mash bill Penelope Bourbon hits retail shelves with new Blackberry Old Fashioned ready-to-serve cocktail 15 STARS debuts First West Explorer, its first bourbon crafted from 100% in-house black corn distillate Knob Creek teams up with Huckberry for custom tote bag and Father's Day pop-up at Grand Central Terminal Stoll & Wolfe partners with Alan Bishop to launch colonial-style Wolfe & Wilson Straight Rye Rolling Fork Spirits revives historic 1906 REWCO Rye brand with limited small-batch release Koopers Whiskey gears up for Father's Day with rare 8-year-old Father’s Office Cigar Blend Adventure Spirits collaborates with Task Force 20 to release TF20 Bottled-in-Bond bourbon for veterans Four Roses Distillery introduces Anthology series with 21-year-old Chapter One: Origin Starlight Distillery announces estate-grown Indiana Straight 10-Year Reserve Bourbon at cask strength Wild Turkey honors Eddie Russell's 45th anniversary with Russell’s Reserve 13 Year and custom documentary Learn more about your ad choices. Visit megaphone.fm/adchoices | 43m 48s | ||||||
| 6/4/26 | ![]() 569 - Does Low Barrel Entry Proof Create Better Bourbon? on Bourbon Community Roundtable #119 | On this week’s Bourbon Community Roundtable, our panel is tackling one of the deepest geek-out topics in the entire whiskey world: the battle over barrel entry proof and how it has evolved over time. While the modern industry has largely settled into an efficiency-driven standard of 120 to 125 proof, we’re digging into the history to ask the ultimate question: did the industry get it completely wrong in 1962, and does the next decade of bourbon belong at 105? With Buffalo Trace dropping a massive new 15-year-old wheated bourbon at a 105 entry proof and Michter's continuing to dominate the premium space with their signature 103 entry proof, we debate whether a lower entry proof creates a fundamentally superior water-wood-spirit interaction. We’re breaking down the financial temptation that drove the historical shift to 125 proof, the divide between casual drinkers and the hyper-informed enthusiast market, and examining real-world case studies from Wild Turkey, Maker’s Mark, and New Riff to see if low entry proof is a guaranteed flavor hack or if it still comes down to the skill of the producer. Show Notes: How and why the industry legally moved from 110 to 125 proof in the early 1960s Analyzing how volume, barrel costs, and efficiency drove production changes over flavor considerations How lower entry proof alters wood interaction to deliver enhanced sweetness, complexity, and mouthfeel Distinguishing how everyday casual drinkers view production specs versus the hyper-focused whiskey enthusiast Examining experimental releases and standards from Michter's, Buffalo Trace, New Riff, and Wild Turkey Predictions on whether craft innovation will force legacy heritage brands to lower their entry proofs Learn more about your ad choices. Visit megaphone.fm/adchoices | 58m 58s | ||||||
| 6/2/26 | ![]() Whiskey Quickie: 139 PROOF Treasure Hunt?! | Old Treasure Bourbon is here… and this 139 proof release drinks WAY easier than expected. Big chocolate, caramel, cereal milk vibes, and one seriously fun pour. Is this hidden gem worth hunting down?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 5m 37s | ||||||
| 5/29/26 | ![]() TWiB: New updates happening in the Uncle Nearest case, Wild Turkey brings back the Cheesy Gold Foil, Bardstown Bourbon Company is going to Mars | It's This Week in Bourbon for May 29th 2026. New updates happening in the Uncle Nearest case, Wild Turkey brings back the Cheesy Gold Foil, and Bardstown Bourbon Company is going to Mars.Show Notes: A federal judge has expanded Uncle Nearest's receivership to investigate a secret $20 million loan from Jay-Z's firm. Blending pioneer Nancy Fraley is retiring from Jos. A. Magnus & Co., leaving her legacy with Head Distiller Will Fabry. The Kentucky Bourbon Festival introduces a secure, face-value official ticket resale platform via TIXR. Filmland Spirits releases The Crimson Cask, a 90-proof noir-inspired bourbon exclusive to Kentucky. Blue Run Spirits collaborates with the Indianapolis Motor Speedway for a limited-edition 111-proof bourbon. Evan Williams launches officially licensed America250 commemorative whiskeys, donating $75,000 to Folds of Honor. Titanic Hotel Belfast partners with Titanic Distillery to launch an exclusive historic Quarter experience package. Heaven Hill designates its 2026 Grain to Glass lineup as the "Year of Wheat" across three limited expressions. Remus Bourbon introduces the Lou Gehrig Reserve, donating proceeds to the Live Like Lou ALS charity. Shortbarrel announces the return of Sapsquatch Bourbon, utilizing a unique two-stage maple finishing method. Bradshaw Bourbon rolls out personalized engraved gift sets for Father's Day through late June. Heaven Hill releases a 10-year-old Rittenhouse Rye commemorative edition for America’s 250th anniversary. Buffalo Trace revives Colonel E.H. Taylor, Jr. Four Grain and Cured Oak expressions for May 2026. Veteran-owned Four Branches Bourbon debuts Liberty Reserve to honor America’s Semiquincentennial anniversary. Proof & Wood announces Tumblin’ Dice 13-Year Rye, featuring a 95% rye mashbill at barrel proof. 15 STARS debuts First West Explorer, its first bourbon crafted from 100% in-house black corn distillate. Garrison Brothers launches the Ranch Reserve Series featuring PX and Oloroso sherry cask-finished Texas bourbons. Wild Turkey introduces the Austin Nichols Archives series, debuting with a 16-year-old "Cheesy Gold Foil" tribute. Bardstown Bourbon Company debuts a first-of-its-kind Japanese Single Malt co-aged blend with Hombo Shuzo. Learn more about your ad choices. Visit megaphone.fm/adchoices | 45m 36s | ||||||
| 5/28/26 | ![]() 568 - Mastering 95/5 Rye at Scale with Ian Stirsman, Master Distiller at Ross and Squibb | Whether you call it Seagram’s, LDI, MGP, or its official modern name, Ross & Squibb—the massive facility in Lawrenceburg, Indiana, is the undisputed backbone of the whiskey industry. On this episode, we sit down with Ian Stirsman, the Master Distiller steering the ship at this legendary production powerhouse. We tackle the distillery's endless naming history head-on and trace Ian’s journey from a chemical engineer working in a paper mill to commanding one of the largest distillation footprints in the world. Ian delivers a technical masterclass on how they produce massive mash bills at an unbelievable scale, the history behind their iconic 95/5 rye recipe, and why vintage light whiskey is suddenly having a massive moment. Plus, we pull back the curtain on how their team approaches blending, warehouse aging, and wood selection for Ross & Squibb's own rapidly growing premium house brands like George Remus and Rossville Union. Show Notes: Why the industry still calls Ross & Squibb Seagram's, LDI, and MGP Ian Stirsman’s journey from chemical engineering to the Lawrenceburg distillery floor The Dayton whiskey bar epiphany that revealed MGP’s true market dominance Moving from process engineer to managing a multi-spirit team operation Deconstructing the legendary 95/5 rye recipe and the lasting impact of Seagram’s documentation The history of light whiskey and why older expressions are suddenly booming with consumers How the team selects barrels for George Remus and Rossville Union Wood management, rickhouse microclimates, and creating the Remus Experimental Series The future of Ross & Squibb’s brand strategy, bottle club, and upcoming changes to the barrel program Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 12m 41s | ||||||
| 5/26/26 | ![]() Whiskey Quickie: This Bourbon Tastes Like an IPA?! | Dragon’s Milk Origin Toasted 2026C “A Breath of Fresh Air” brings a wild Madeira barrel finish layered with orange meringue, citrus, toasted sweetness, and surprisingly hoppy IPA vibes. Weird? Absolutely. Delicious? Maybe even more so.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 6m 20s | ||||||
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| 5/21/26 | ![]() 567 - The Engineering Secrets Behind Your Favorite Bourbon with Pete Kamer | Ever wonder what it actually takes to build, run, and automate a distillery? On this episode, we sit down with someone unknown to most of the general population, but he's on speed dial for every major prodocuer across the country. A 2023 Kentucky Bourbon Hall of Fame Inductee, and the owner of Distillery Engineering: Pete Kamer. We talk about Pete’s incredible journey from his early days learning the ropes at Four Roses to his milestone career of 27 years at Barton in Bardstown. The distilling world has its own unique engineering hurdles, especially as traditional floor operations transitioned into modern automation. Pete shares his masterclass take on adjusting flavor profiles through still design, yeast, and cuts, and why relying on an operator's sight, smell, and hearing will always beat looking at a screen. Show Notes: Pete’s career journey from Four Roses to his 27-year legacy at Barton in Bardstown The evolution of traditional distillery floor operations into modern automation Technical insights into manipulating whiskey flavor profiles through still design, yeast, and cuts Why sensory skills—sight, smell, and hearing—beat relying on control-room screens The mechanics and engineering hurdles of running a large-scale Kentucky distillery The physics and environmental factors that make duplicating the exact same whiskey impossible across different warehouses Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 03m 10s | ||||||
| 5/19/26 | ![]() Whiskey Quickie: What Is Onyx & Amber… and Why Is It THIS Good?! | Onyx & Amber’s Guest Blender Series #1 is getting serious buzz… and we see why. A blend of 7–12 year barrels aged in Colorado, bringing peach tea, orange marmalade, brown sugar, and a smooth toasted coconut finish. Is this sleeper hitting above its weight?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 5m 39s | ||||||
| 5/15/26 | ![]() TWiB: Brown-Forman rejects $15 billion from Sazerac, Kash Patel scrutinized over Woodford Reserve, Penelope Bourbon announces Architects of Golf | It's This Week in Bourbon for May 15th 2026. Brown-Forman has officially rejected a $15 billion all-cash takeover bid from Sazerac, FBI Director Kash Patel is facing scrutiny with personalized bottles of Woodford Reserve, and Penelope Bourbon has announced Architects of Golf. Show Notes: Brown-Forman rejects Sazerac’s $15 billion takeover bid to maintain family-owned independence Sixth Circuit strikes down Ohio’s unconstitutional ban on out-of-state wine shipping "Free Our Spirits" campaign launches to privatize North Carolina’s government-run liquor system FBI Director Kash Patel under fire for gifting personalized Woodford Reserve bottles Little Book Chapter 10 “All the Wiser” debuts with intuitive blending at 122.6 proof New Riff 2026 Single Malt features heirloom British barley and five-cask finishing Wenzel Distillery Batch 2 Sherry Barrel Finished Bourbon launches as a 119.1 proof limited release Green River Honey Finished Bourbon utilizes 100% local, raw honey inside the barrel Chattanooga Whiskey marks 10th Bottled in Bond vintage with new five-grain mash bill Maker’s Mark honors America’s 250th anniversary with patriotic red, white, and blue bottle Town Branch releases 6-Year Wheated Bourbon as its first dedicated wheat expression Penelope Bourbon debuts "Architects of Golf" trilogy featuring variable stave finishing intensity Learn more about your ad choices. Visit megaphone.fm/adchoices | 40m 12s | ||||||
| 5/14/26 | ![]() 566 - Stories From The Retail Front Line with Bill Derham of Frankfort Ave Liquors | Ever wonder what’s really going on behind the counter of your local liquor store? On this episode we go back to the retail side of the business. We sit down with Bill Derham, the man behind Frankfort Avenue Liquors here in Louisville Kentucky to talk about his journey from the early days at Liquor World to building a standout store-and-bar destination. The retail world has its own hurdles like navigating inflation, shifting consumer trends, and how shops are handling the pressure of today’s market. Bill shares his take on the explosive rise of vintage spirits, the return of cocktail culture, and why building a community becomes key with rising competition. So whether you’re curious about how local retailers are keeping their shelves stocked or you just want to know the truth about the current state of the industry, Bill lays it all out for you here. Show Notes: Bill's transition from Liquor World to Frankfurt Avenue Liquors The crucial role of community in bourbon retail Insights into shifting consumer trends in the bourbon market The effects of inflation on pricing in liquor sales Addressing the competitive bourbon landscape and allocation challenges The growing interest in vintage spirits and craft cocktails The necessity of local relationships for liquor retailers Future plans and community engagement at Frankfurt Avenue Liquors Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 16m 54s | ||||||
| 5/12/26 | ![]() Whiskey Quickie: Maker’s SWEETEST Release Yet?! | The 2026 Maker’s Mark Wood Finishing Series: The Stewards Release leans hard into dessert vibes. Think toffee, nougat, and chocolate candy bar richness from toasted oak staves. Smooth, sweet, and seriously interesting… but does it stick the landing?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices | 6m 01s | ||||||
| 5/8/26 | ![]() TWiB: Tariffs removed between Scotland and the US, ACSA unveils the Certified Craft Seal, Stitzel Reserve 31-Year-Old Bourbon Whiskey✨ | tariffscraft spirits+4 | — | Certified Craft SealStitzel Reserve 31-Year-Old Bourbon Whiskey+9 | — | Scotch whisky tariffsAmerican Craft Spirits Association+6 | — | 34m 59s | |
| 5/7/26 | ![]() 565 - Could Sazerac Actually Acquire Brown-Forman? on BourbonCommunity Roundtable #118✨ | acquisition rumorsfinancial analysis+4 | — | SazeracBrown-Forman | — | SazeracBrown-Forman+6 | — | 1h 02m 43s | |
| 5/5/26 | ![]() Whiskey Quickie: People WAIT in Line for This?!✨ | whiskeyMichter's+3 | — | Michter’s 10 Yearmegaphone.fm | — | Michter's 10 Yearwhiskey review+3 | — | 5m 47s | |
| 5/1/26 | ![]() TWiB: Brown-Forman & Pernod Ricard merger talks end, 4 North Carolina lobbyists indicted, Blade and Bow re-releases 22-Year-Old Bourbon✨ | bourbon newsmergers+4 | — | Blade and Bow 22-Year-Old BourbonBrown-Forman+7 | North Carolina | Brown-FormanPernod Ricard+7 | — | 29m 02s | |
| 4/30/26 | ![]() 564 - Matt Pittman on Investing and Cowboys✨ | barbecuebourbon+4 | Matt Pittman | Honey BourbonTraeger+4 | Texas | barbecuebourbon+6 | — | 1h 02m 24s | |
| 4/28/26 | ![]() Whiskey Quickie: This Rare Perfection Is INSANE?!✨ | whiskey reviewRare Perfection+3 | — | Rare Perfection 10 YearPreservation Distillery | — | Rare Perfectionwhiskey+5 | — | 5m 42s | |
| 4/24/26 | ![]() TWiB: Sazerac offers $15 billion to buy Brown Forman, Uncle Nearest potential shut down within 30 days, Buffalo Trace Distillery releases Eagle Rare 30✨ | bourbon newsdistillery updates+3 | — | Eagle Rare 30US*1 Barrel Strength Sour Mash+12 | — | SazeracBrown Forman+5 | — | 42m 54s | |
| 4/23/26 | ![]() 563 - The State of Contract Distillation for 2026✨ | contract distillationwhiskey authenticity+4 | — | Bardstown Bourbon CompanyMGP | — | contract distillationwhiskey+6 | — | 1h 00m 14s | |
| 4/22/26 | ![]() Behind The Pursuit: The Relentless Pursuit✨ | Market ChallengesProduct Development+5 | — | Sakura Bloom BourbonPursuit United | — | BourbonSakura Bloom+5 | — | 43m 23s | |
| 4/21/26 | ![]() Whiskey Quickie: What Happens When Bardstown Finishes Bourbon in Garryana Oak?✨ | bourbonwhiskey tasting+3 | — | Cascadia Garryana Finishbourbon whiskey+1 | — | Bardstown BourbonCascadia Garryana Finish+4 | — | 5m 47s | |
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10 placements across 9 markets.
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10 placements across 9 markets.







