About this episode

This episode covers recent developments in the bourbon industry, including a potential merger and new product releases.

It's This Week in Bourbon for April 3rd 2026. Brown-Forman Corp. and Pernod Ricard have confirmed mutual interest in a merger, two lawsuits have been dismissed for competing bourbon brands, and Larrikin Bourbon has released its third annual “Pour for the Roses". Show Notes: Brown-Forman and Pernod Ricard confirm mutual interest in a "merger of equals" to consolidate two of the world's largest spirits portfolios while maintaining family control Green River Distilling parts ways with Head Distiller Aaron Harris as the Owensboro facility faces further workforce contractions LF Heritage Distilling Co. property ordered to foreclosure and sale following a $5 million debt dispute with construction contractors MGP Ingredients clears securities fraud lawsuit after a judge rules leadership mismanaged market shifts rather than intentionally misleading investors Brough Brothers loses appeals court challenge against Fresh Bourbon over the "first" Black-owned Kentucky distillery claim Larrikin Bourbon launches "Pour for the Roses – 2026 Running," a 9-year single barrel expression featuring vintage feed bag packaging for the Kentucky Derby Proof & Wood introduces its first Bottled in Bond…

Topics covered

• mergers
• bourbon industry news
• lawsuits
• new product releases
• distillery updates

Keywords

• Brown-Forman
• Pernod Ricard
• lawsuits
• Larrikin Bourbon
• Pour for the Roses
• bourbon news
• distilling

Mentioned in this episode

Organizations: Brown-Forman, Pernod Ricard, Green River Distilling, LF Heritage Distilling Co., MGP Ingredients, Brough Brothers, Fresh Bourbon, Larrikin Bourbon, Hard Truth Distilling Co.

Products: Pour for the Roses, Tumblin’ Dice Straight Bourbon, Sweet Mash Rye, Bourbon, Wheated Bourbon

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• TWiB: Sazerac proposes merger with Brown-Forman, MGP haults operations at Limestone Branch , Oscar Mayer announces Maple Bourbon Bacon · April 17, 2026 · 45 min
• 562 - An Intersection of Film and Bourbon with the Balas Brothers · April 16, 2026 · 1h 11m

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