#809: How to Win with Ads in the New Algorithm Era

#809: How to Win with Ads in the New Algorithm Era

From Boutique Chat by The Boutique Hub with Ashley Alderson

April 28, 2026 · 40 min · Season 8 · Episode 809

About this episode

Ashley Alderson discusses with Zoe Spencer the evolving marketing strategies for boutique owners in the new algorithm era.

Marketing has completely changed—and most boutique owners are still using strategies that no longer work. Ashley Alderson sits down with Zoe Spencer , one of the lead coaches inside Boutique Hub Black , to break down what's actually driving growth right now—from content and ads to SEO and website strategy. This conversation pulls back the curtain on what successful boutiques are doing differently—and why so many others feel stuck despite working harder than ever. You'll learn: Why there's NO "one-size-fits-all" marketing strategy The biggest mistake boutique owners make with ads Why content volume is now non-negotiable How the algorithm (Andromeda) is changing everything Why your website won't grow without traffic strategy Join The Boutique Hub Join Boutique Hub Black __________________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

People in this episode

Host: Ashley Alderson

Guest: Zoe Spencer

Topics covered

  • marketing strategies
  • boutique growth
  • ads
  • SEO
  • website strategy
  • algorithm changes

Keywords

  • boutique marketing
  • ads strategy
  • SEO
  • website traffic
  • algorithm changes

Mentioned in this episode

Organizations: Boutique Hub Black, The Boutique Hub, Andromeda

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