#818: The Boutique Marketing Strategy Most Retailers Are Missing
About this episode
Ashley Alderson discusses with Josh Orr the importance of identifying the perfect customer for boutique success.
More traffic won't fix a boutique that's speaking to the wrong customer. Ashley sits down with Josh Orr , CEO of Capital Commerce , to break down what separates seven-figure boutique brands from everyone else. They discuss why identifying your perfect customer changes everything—from your website and social media to your product selection and marketing strategy. If you've been creating content, posting consistently, and still struggling to grow online, this conversation explains why attracting the right customer matters far more than attracting more customers. You'll learn: Josh's framework for building a high-converting website Why successful boutiques know their customer inside and out Why boutique owners need to think like media companies How to attract your ideal shopper while repelling the wrong one Join The Boutique Hub Get Swym Josh Orr & Capital Commerce : Instagram: @retailjosh Website: madebycapital.com ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
People in this episode
Host: Ashley Alderson
Guest: Josh Orr
Topics covered
- boutique marketing
- customer identification
- website conversion
- social media strategy
- product selection
Keywords
- boutique marketing strategy
- customer targeting
- high-converting website
- social media
- retail success
Mentioned in this episode
Organizations: Capital Commerce
More episodes of Boutique Chat
- #821: The Truth About Boutique Growth, Burnout & Staying Consistent
- Five Minute Friday: Why Every Boutique Owner Needs a Business Plan
- #820: 13 Scariest Lessons I've Learned in Business | (Boutique Hub Turns 13!)
- Five Minute Friday: 3 Business Beliefs That Are Keeping You Stuck
- #819: What 50+ Years in Boutique Retail Can Teach Today's Store Owners
- Five Minute Friday: The Psychology Behind Customer Loyalty and Higher Sales
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