Integrity Over Everything with Eric Auffant

About this episode

Brad and Eric discuss the importance of integrity in business and the strategic planning involved in window treatments.

Brad sits down with Eric Auffant of Modern Shade to break down why window treatments are not a finish line decision, they are a planning decision. Eric also shares how he runs his business with integrity, from how he treats clients and builders to the standards he holds his team to when problems pop up. Expect practical shade strategy plus real lessons on reputation, leadership, and doing the right thing when it is not the easy thing. Subscribe for more conversations like this.

People in this episode

Host: Brad

Guest: Eric Auffant

Topics covered

• window treatments
• business integrity
• leadership
• client relations

Keywords

• shade strategy
• reputation
• doing the right thing

Mentioned in this episode

Products: Modern Shade

Books & works: Integrity Over Everything

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