From Heritage to Innovation: How London Sustains Its Global Brand
About this episode
This episode explores how London has built and sustained its reputation as a leading global city brand.
London has once again been recognized as the world’s leading city brand, topping the Brand Finance Global City Index for the second consecutive year. But what does it mean for a city to be a “brand,” and what factors contribute to London’s enduring global appeal? In this episode of Brand & New, we explore how London has built and sustained its reputation as a destination admired worldwide for all the right reasons: its dynamic business environment, its rich cultural heritage, its academic...
Topics covered
- city branding
- global appeal
- cultural heritage
- business environment
- innovation
Keywords
- London
- city brand
- Brand Finance
- global city index
- cultural heritage
- business environment
Mentioned in this episode
Organizations: Brand Finance, Brand & New, INTA
Places: London
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