About this episode

The episode introduces the Higgins-Berger Scale of Generative AI Ethics, a framework for evaluating the ethical use of generative AI in creative workflows.

Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where branding, marketing, business, creativity, and emerging technology get unpacked with clarity, humor, and zero fluff. In this episode, we introduce the Higgins-Berger Scale of Generative AI Ethics (HBS), a practical framework designed to help agencies, marketers, creatives, business owners, and decision makers evaluate the ethical use of generative AI in real-world creative workflows. As AI tools like ChatGPT, Midjourne...

People in this episode

Hosts: Doug Berger, Johnny Diggz

Topics covered

• Generative AI
• Ethics
• Marketing
• Creativity
• Business
• Technology

Keywords

• Generative AI
• Ethics
• Higgins-Berger Scale
• Marketing
• Creative Workflows

Mentioned in this episode

Organizations: Higgins-Berger Scale of Generative AI Ethics

Products: ChatGPT, Midjourney

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