The Symbiosis of SEO and Content feat. Jim Cyphert

From Brand Shorthand by Mark Vandegrift and Lorraine Kessler

July 20, 2026 · 35 min · Season 4 · Episode 13

About this episode

Mark Vandegrift and Jim Cyphert discuss the balance between creative content and SEO in marketing.

This week on the Brand Shorthand podcast, Mark Vandegrift is joined by the agency’s director of public relations, Jim Cyphert. Tune in to learn the importance of balancing your creative content with SEO and AI search. Join Mark and Jim for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

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