Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇿🇦ZA · Marketing#151500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
250 to 1.5K🎙 ~2x weekly·100 episodes·Last published 3d ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇿🇦100% - Active Followers
Loyal subscribers who consistently listen
200 to 1.2K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 13 epsHosts
Recent guests
Recent episodes
Leveraging your CRM Platform feat. Carson Brown
Jun 22, 2026
30m 59s
Unhinged Marketing Campaigns
Jun 8, 2026
27m 17s
Playing to Win in Brand Rivalries
May 26, 2026
30m 15s
Campaign Catch Up!
May 11, 2026
25m 27s
Go-To-Market Plan feat. Tony Bell
Apr 27, 2026
25m 23s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 | Leveraging your CRM Platform feat. Carson Brown | Tune in to this week’s episode of the Brand Shorthand podcast to learn all about leveraging your CRM Platform. Mark is joined by Carson Brown, the agency’s very own primary CRM technician and advisor. Learn how a CRM platform can help your business be more efficient, how you can use the data within a CRM platform to make decisions or provide insights, and what tools and capabilities are available within a CRM that help streamline workflow or manage data. Join Mark and Carson for 30-ish as t... | 30m 59s | ||||||
| 6/8/26 | Unhinged Marketing Campaigns✨ | unhinged marketinghumorous marketing+3 | — | Dunkin’sDr. Squatch | — | marketing campaignsDunkin's Dirty Soda+3 | — | 27m 17s | |
| 5/26/26 | Playing to Win in Brand Rivalries✨ | brand rivalriesmarketing strategy+3 | — | CokePepsi+2 | — | CokePepsi+5 | — | 30m 15s | |
| 5/11/26 | Campaign Catch Up!✨ | campaignsmarketing strategies+3 | — | American EagleWalmart+1 | — | campaign catch upSydney Sweeney+3 | — | 25m 27s | |
| 4/27/26 | Go-To-Market Plan feat. Tony Bell✨ | go-to-market strategiesmarketing+3 | Tony Bell | Innis Maggiore | — | go-to-marketmarketing strategy+3 | — | 25m 23s | |
| 4/13/26 | Brand Shorthand’s 100th Episode✨ | positioningbranding+4 | — | Brand Shorthand | — | positioningbranding+4 | — | 32m 00s | |
| 3/30/26 | True Crime Podcasts and the Power of Positioning - Part 2✨ | true crime podcastsmarketing+3 | — | True Crime Podcasts | — | true crimepodcasts+3 | — | 30m 34s | |
| 3/16/26 | True Crime Podcast - A News Niche that is Community-Driven and Addictive✨ | true crimepodcasting+3 | — | True Crime Podcast | — | true crimepodcasting+3 | — | 31m 01s | |
| 3/2/26 | PR News Updates feat. Merce Brown✨ | Public RelationsCrisis Communication+4 | Merce Brown | Ring DoorbellFrida Baby | — | Public RelationsCrisis Communication+5 | — | 28m 02s | |
| 2/9/26 | Super Bowl LX Ad Panel✨ | Super Bowladvertising+3 | — | InstacartLay’s+2 | — | Super Bowladvertising+6 | — | 47m 10s | |
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| 2/2/26 | Season #4 Kickoff✨ | marketingadvertising+3 | — | Coca-ColaNetflix+4 | — | Coca-ColaNetflix+5 | — | 30m 49s | |
| 10/27/25 | Brand Shorthand Season #3 Wrap-Up✨ | brand movesmarketing trends+4 | — | AIhealthy sodas+1 | — | brandingmarketing+5 | — | 31m 37s | |
| 10/20/25 | Digital Accessibility with Expert James Warnken - Part 2✨ | digital accessibilityweb accessibility+4 | James Warnken | — | — | digital accessibilityweb accessibility+4 | — | 34m 34s | |
| 10/13/25 | Digital Accessibility with Expert James Warnken - Part 1✨ | digital accessibilityuser experience+3 | James Warnken | — | — | digital accessibilityuser experience+3 | — | 26m 48s | |
| 10/6/25 | Kraft Heinz Splits Into Two Companies | Kraft Heinz announced on September 2nd that they would be splitting into two separate companies. This split, occurring about a decade after the initial merger of Kraft and Heinz, will result in two new companies. One company will focus more on the global leader brands such as Heinz, Kraft Mac & Cheese, and Philadelphia, while the other will focus on North American food and beverage brands such as Lunchables, Oscar Mayer, and Capri Sun. Join the positioning duo for this week's episode to h... | 24m 47s | ||||||
| 9/29/25 | Sports Advertising Is In Season! | Football season is upon us, and fans are gearing up to watch their favorite teams take the field! So, what does this mean for advertisers? Join Mark and Lorraine on this week's episode of the Brand Shorthand podcast to learn all about the benefits of advertising during sporting events, how tapping into an emotional environment with advertising can be effective for a brand, and things to consider for a strategy for sports advertising. The positioning duo also goes through a few examples of ads... | 31m 45s | ||||||
| 9/22/25 | Multi-Channel Marketing (feat. Tony Bell) | On this week's episode of the Brand Shorthand podcast, Mark is joined by the Executive Director of Client Services and Media at Innis Maggiore, Tony Bell. Tune in to learn all about multi-channel marketing including what it is, some of its advantages, some of the biggest mistakes businesses make with multi-channel marketing, the strategy behind choosing which channels are right for a client, and the key steps that go into implementing a multi-channel marketing campaign. Join Mark and Tony f... | 25m 15s | ||||||
| 9/15/25 | Cracker Barrel’s Brand Gone Bland | What happens when you try to change something that customers know and love? Cracker Barrel had something unique to offer its customers. Established in 1969 and filled with vintage Americana, the “Old Country Store” offered customers a warm and cozy atmosphere to gather with family and friends. Now, over 50 years later, Cracker Barrel has decided it is time for a rebrand. From a logo refresh to restaurant revamps, Cracker Barrel is taking on a modern look and feel. Join Mark and Lorraine for t... | 24m 20s | ||||||
| 9/8/25 | Sydney Sweeney’s Controversial “My Jeans (Genes)” Commercial | Our strategy gurus never shy away from controversy. In this episode, Mark and Lorraine dive into 2025’s biggest advertising controversy – the Sydney Sweeney American Eagle Jeans/Genes campaign! See how the positioning duo impartially shares their thoughts on the campaign and why the stock soared, the jeans flew off the shelf, and how American Eagle may once again be relevant to a new generation. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of cour... | 23m 53s | ||||||
| 8/25/25 | Innis Maggiore and FranSource - A Match Made in… Marketing | Did you know that franchising is one of the most popular methods to growing a business? Over 700,000 franchise units have opened in the past 15 years and the projection is that by the end of 2025, there will be more than 850,000 units. Mark and his special guest, Steve, discuss what makes a great franchise system and why Innis Maggiore and FranSource decided to join forces. Join Mark and Steve for 30-ish as they discuss all things marketing, advertising, and of course … positioning! | 32m 29s | ||||||
| 8/18/25 | Walmart’s “Who Knew?” Campaign | Following a brand refresh earlier this year, Walmart has officially reintroduced itself with its latest campaign, “Walmart. Who Knew?” as a way to showcase all its new offerings. Walmart has always been a well-known example of the low-price position, but is it trying to change its image? Join Mark and Lorraine as they share their thoughts on Walmart's new offerings, the campaign, and some recent brand news from Pepsi. Join Mark and Lorraine for 30-ish as they discuss all things marketing, adv... | 21m 47s | ||||||
| 8/11/25 | Non-Traditional Marketing Campaigns | What happens when you step out of the norm with your advertising efforts? Tune in this week to hear about different non-traditional campaign types including larger-than-life campaigns, guerrilla campaigns, and IRL experiential campaigns. The positioning duo, Mark and Lorraine, go through some examples of the non-traditional campaign types, sharing their input on each. They will also kick off the episode with some recent brand news including the latest update on Jaguar and the newest Skinny Po... | 43m 59s | ||||||
| 8/4/25 | Brand Identity Roundtable ft. Innis Maggiore's Creative Team | Interested in learning more about brand identity? This week on the Brand Shorthand podcast, Mark is joined by the Innis Maggiore creative department to discuss the brand identity process. Tune in to learn how the creative team works together to bring brand identities to life and to hear real-life examples of the work they have done. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning! | 37m 07s | ||||||
| 7/28/25 | The Rise of Reddit in Search Rankings | Reddit is on the Rise! Reddit and other user-generated content platforms have been dominating the search results on Google. Join Mark and Lorraine as they discuss Google’s favoring of user-generated content, its shift away from authoritative sites to more authentic discussion forums, and what this means for marketers. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning! | 33m 03s | ||||||
| 7/21/25 | Human Creativity vs AI | This year's Cannes Lions International Festival of Creativity provided some interesting takeaways regarding AI and Human Creativity. Join Mark and Lorraine as they discuss the importance of the human touch and why it’s still needed in the creative process. The positioning duo will also provide updates for the Krispy Kreme and McDonald’s partnership as well as Jaguar’s recent sales. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course ... | 30m 22s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.