About this episode

This episode explores the effectiveness of unhinged marketing strategies and their impact on brand building.

Do unhinged marketing strategies work? From Dunkin’s Dirty Soda to Dr. Squatch’s skits, tune into this week’s episode of the Brand Shorthand podcast to learn if this humorous marketing approach is effective, who the target audience is, and if it’s beneficial in long-term brand building. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

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