Unhinged Marketing Campaigns
From Brand Shorthand by Mark Vandegrift and Lorraine Kessler
June 8, 2026 · 27 min · Season 4 · Episode 10
About this episode
This episode explores the effectiveness of unhinged marketing strategies and their impact on brand building.
Do unhinged marketing strategies work? From Dunkin’s Dirty Soda to Dr. Squatch’s skits, tune into this week’s episode of the Brand Shorthand podcast to learn if this humorous marketing approach is effective, who the target audience is, and if it’s beneficial in long-term brand building. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.
People in this episode
Hosts: Mark Vandegrift, Lorraine Kessler
Topics covered
- unhinged marketing
- humorous marketing
- brand building
- advertising strategies
- target audience
Keywords
- marketing campaigns
- Dunkin's Dirty Soda
- Dr. Squatch
- humor in advertising
- brand positioning
Mentioned in this episode
Organizations: Dunkin’s, Dr. Squatch
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- Brand Shorthand’s 100th Episode · April 13, 2026 · 32 min
- True Crime Podcasts and the Power of Positioning - Part 2 · March 30, 2026 · 31 min
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