Curiosity First ft. Diane DiCarlo

Curiosity First ft. Diane DiCarlo

From Brand Story by Steve Gilman

June 11, 2026 · 48 min · Season 6 · Episode 108

About this episode

Diane DiCarlo discusses the importance of customer insight and curiosity in marketing strategy.

Great marketing isn't about saying more—it's about understanding more. In this episode, Diane DiCarlo shares why customer insight is a competitive advantage, how curiosity leads to better strategy, and what organizations can learn when they take the time to listen. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Links and Information From the Episode Here: gravitygroup.com/podcast/curiosity-first/ Continue the conversation on social: For more of Brand Story, check out our LinkedIn ( https://www.linkedin.com/company/gravitygroupmarketing ), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We’re also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing (00:00) Meet Diane DiCarlo (05:13) From…

People in this episode

Host: Steve Gilman

Guest: Diane DiCarlo

Topics covered

  • customer insight
  • marketing strategy
  • curiosity
  • listening to customers
  • competitive advantage

Keywords

  • marketing
  • customer insight
  • curiosity
  • strategy
  • listening

Mentioned in this episode

Organizations: Gravity Group

More episodes of Brand Story

Explore listener stats, chart rankings, contacts and more on the Brand Story podcast page.