About this episode

This episode discusses how to effectively build a brand using Google and Instagram for local service businesses.

Most new business owners overcomplicate marketing. In reality, if you’re starting a local service business, you only need 2 platforms: Google and Instagram. That’s it. In this episode, we break down: why Google captures buying intentwhy Instagram builds trust and attentionhow to research competitors the smart wayhow to use ChatGPT to save hours of workwhy branding changes everythingand how to stop competing on price aloneWe also talk about: customer psychologydifferent buyer awareness stagesc...

People in this episode

Host: Marian Esanu

Topics covered

• branding
• local service business
• Google
• Instagram
• customer psychology
• competitor research
• ChatGPT

Keywords

• branding
• Google
• Instagram
• customer psychology
• competitor research
• ChatGPT
• local business marketing
• buying intent
• trust
• price competition

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