🧠The Difference Between Attention And Intent - 148
About this episode
In this episode, Marian Esanu discusses the critical difference between attention and intent in marketing, emphasizing the importance of understanding search traffic versus interruption marketing.
Most business owners are asking the wrong question. It’s not who you know. It’s who knows you. In this episode of Brand Up, I break down one of the biggest lessons I’ve learned from building businesses across different industries: understanding the difference between search traffic and interruption marketing. We talk about why Google and YouTube attract people who are actively looking for solutions, while platforms like Instagram, Facebook, TikTok, and LinkedIn help create awareness before so...
People in this episode
Host: Marian Esanu
Topics covered
- attention vs intent
- search traffic
- interruption marketing
- business strategies
- awareness creation
Keywords
- attention
- intent
- search traffic
- interruption marketing
- business owners
- awareness
- YouTube
- social media
Mentioned in this episode
Organizations: Google, YouTube, Instagram, Facebook, TikTok, LinkedIn
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- 🚀 Build a Business That Funds Your Life, Not Steals It - 149
- 🎯 How To Build A Brand People Search For - 147
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