About this episode

Mike Kim explores the concepts of being wasted, spent, and offered in the context of helping others and personal branding.

I was scrolling old photos of my masterminds and events on my phone when a question surfaced. Did I actually do right by the people who crossed my path? Here are three words for anyone in the business of helping people navigate these feelings: Wasted, spent, and offered. The third is the one very few of us ever name. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP — with direct access to me. Three ways in: The Intensive (7-day accelerator), The Sprint (90-day strategy sprint), and The Advisory (6-month partnership). Application here: https://mikekim.com/advisory Get my books: You Are the Brand ( Wall Street Journal bestseller) — my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN Own Your Brand, Own Your Career (with Andy Storch) — personal branding for…

People in this episode

Host: Mike Kim

Topics covered

• personal branding
• helping people
• business strategy
• intellectual property
• self-reflection

Keywords

• personal branding
• intellectual property
• business strategy
• self-reflection
• expertise assessment

Mentioned in this episode

Organizations: The Mike Kim Letter

Books & works: You Are the Brand, Own Your Brand, Own Your Career

More episodes of Brand You Personal Branding

• [#37] Is Your Messaging a Bit Bland? Here's a Quick Fix · June 11, 2026 · 16 min
• [#35] Attract, Nurture, And Then? Almost Everyone Gets This Wrong · May 28, 2026 · 5 min
• [#33] Most Masterminds Fail. Here's Why Some Thrive - with Sean Osborn · May 14, 2026 · 21 min
• [#32] What You're Calling an Identity Crisis Might Be an Evolution · May 7, 2026 · 12 min

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