About this episode

Mike Kim discusses the importance of building relationships with your audience and the skills required to do so effectively.

My best friend's fiancée said yes last month. Nobody at the engagement party called it a conversion. Holding an audience is a relationship. Like a real human one, it takes three completely different skills. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP — with direct access to me. Three ways in: The Intensive (7-day accelerator), The Sprint (90-day strategy sprint), and The Advisory (6-month partnership). Application here: https://mikekim.com/advisory Get my books: You Are the Brand ( Wall Street Journal bestseller) — my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN Own Your Brand, Own Your Career (with Andy Storch) — personal branding for career professionals who want to take ownership of their career from the inside out: https://amzn.to/4uQjit6…

People in this episode

Host: Mike Kim

Topics covered

• personal branding
• audience engagement
• relationship building
• expertise assessment
• business strategy

Keywords

• personal branding
• audience
• engagement
• expertise
• business strategy
• relationship building
• conversion

Mentioned in this episode

Organizations: The Mike Kim Letter, Idea to IP Assessment

Products: You Are the Brand, Own Your Brand, Own Your Career

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