Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman
About this episode
Shawna Hausman shares her journey in retail and digital marketing, offering insights on leadership and brand identity.
Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman Brand Nerds, get ready to take some serious notes! On this episode of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with retail and digital marketing powerhouse Shawna Hausman . From her scrappy early days in the Gap Inc. universe to driving a massive 300% sales increase as CMO of FSA Store, Shawna has built an incredible career by stepping up, speaking out, and never letting fear dictate her next move. Shawna takes us behind the scenes of some of the most iconic retail brands, sharing hilarious and anxiety-inducing stories, like the time she told retail legend Mickey Drexler that his marketing wasn't working when she was just a 22-year-old intern! We also dive deep into the modern marketing landscape, discussing everything from the rise of AI to why heritage brands like Birkenstock are winning by refusing to compromise their identity. Whether you are looking to climb the corporate ladder, pivot into consulting, or simply understand the psychology of retail sales, this episode is packed with "Triple C" leadership advice: Clarity, Conviction, and Courage. What You'll Learn in This…
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