REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang
From Brands, Beats & Bytes by Brand Positioning Doctors
April 9, 2026 · 1h 20m · Episode 293
About this episode
Ivan Juzang discusses the intersection of humanity and marketing, emphasizing emotional connections and social context.
REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang In this thought-provoking episode of Brands, Beats & Bytes , the Brand Nerds sit down with Ivan Juzang , founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change. Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context —and why marketers must understand the environments their audiences live in. Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including: Leading with purpose, not money. Building emotional connection between brands and audiences. Balancing data-driven strategy with empathy and integrity. The importance of humanology in brand and marketing Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter
People in this episode
Hosts: Darryl “DC” Cobbin, Larry Taman
Guest: Ivan Juzang
Topics covered
- humanology
- marketing
- storytelling
- social change
- emotional connection
- behavior change
Keywords
- marketing
- humanology
- storytelling
- emotional connection
- behavior change
- social impact
- data-driven strategy
Mentioned in this episode
Organizations: MEE Productions, New Line Cinema
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