How to Scale a Business Like a CEO | Leadership Lessons from Costa Coffee, Ole & Steen & Arcturus CEO Jason Cotta

How to Scale a Business Like a CEO | Leadership Lessons from Costa Coffee, Ole & Steen & Arcturus CEO Jason Cotta

June 30, 2026 · 58 min · Episode 630

About this episode

Jason Cotta shares his unconventional journey to becoming a CEO and discusses the importance of mentorship and authentic leadership.

Jason Cotta didn’t take the classic corporate route to the boardroom. He left school at 16 with almost no qualifications and started on the very lowest rung of the retail ladder. Today, he is the CEO of Arcturus Group overseeing iconic hospitality brands like Pho, Rosa’s Thai, and Mowgli. In this episode, Jason shares his fascinating perspective as an "unlikely CEO", breaking down why your career isn't a linear ladder, how he handled massive commercial crises, and why real leaders always pull the next generation up behind them. You’ll Learn Why: Linear progression is a myth, and navigating sideways moves can actually make you a much broader, more resilient leader. Overcoming an internal "impostor syndrome" about formal education can unlock a deeper, more strategic intellectual confidence. Successful leaders have a responsibility to actively lift others up the ladder and help them realise their full potential. Finding a corporate culture where you can bring your whole, authentic self to work completely transforms your leadership energy. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and…

People in this episode

Host: Jeannette Linfoot

Guest: Jason Cotta

Topics covered

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Mentioned in this episode

Organizations: Arcturus Group, Pho, Rosa’s Thai, Mowgli

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