This Plugin Connects Gravity Forms to any API

About this episode

Matt Medeiros interviews Dave Smith about API Alchemist, a tool that connects Gravity Forms to any REST API.

In this episode of Breakdown, Matt Medeiros sits down with Dave Smith, CEO of Gravity Wiz, to talk about a product that has a lot of WordPress builders buzzing: API Alchemist . If you’ve ever wanted Gravity Forms to talk directly to other apps and data sources, this is your new best friend. Dave walks us through how API Alchemist lets you send form data to any REST API and bring the response back into your entries. Pair it with Populate Anything and you can even pull data into the form before submission for smart validation and slick UX. We also touch on GP Bookings , Gravity Wiz’s flexible booking platform for appointments and rentals that works beautifully with Gravity Forms and, via Product Configurator, with WooCommerce. Dave shares how AI is accelerating development behind the scenes while still requiring human review, and why the “WordPress-as-a-platform” mindset gives agencies and site owners a durable edge. Curious how this all plays out in real life? Think VIN lookups that auto-fill make and model, higher-ed networks standardizing data across hundreds of sites, or internal tools that read a PDF, extract data, and feed it straight back into Gravity Forms. If you care…

People in this episode

Host: Matt Medeiros

Guest: Dave Smith

Topics covered

• API integration
• WordPress
• Gravity Forms
• data ownership
• AI in development

Keywords

• Gravity Forms
• API Alchemist
• WordPress
• data integration
• AI development

Mentioned in this episode

Organizations: Gravity Wiz, WooCommerce

Products: API Alchemist, Populate Anything, GP Bookings, Product Configurator

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