About this episode

Toby Cryns discusses the evolution of the WordPress agency landscape and the importance of stable tools in business.

What does it take to run a WordPress agency for nearly two decades — and actually enjoy the ride? Toby Cryns, founder of The Mighty Mo, has been building WordPress sites since the days when you had to convince clients that WordPress was a legitimate (and secure) platform. In this episode, Toby sits down with Matt to talk about how the WordPress agency landscape has evolved, why chasing the latest page builder is a trap, and how choosing stable, reliable tools has been the backbone of his business. In This Episode How the WordPress community has matured from a collaborative hobbyist scene into a serious business ecosystem over the past two decades The difference between pitching WordPress to small businesses versus enterprise marketing teams — and why it requires entirely different conversations Why Toby prefers stable, proven tools over chasing the latest page builder, and how that philosophy protects his clients long-term Navigating the page builder landscape: Beaver Builder, Cadence, Elementor, and knowing when to standardize versus flex for a project A real-world Gravity Forms use case: building a complex product intake and quoting form for a screen technology company, layered…

People in this episode

Host: Matt

Guest: Toby Cryns

Topics covered

• WordPress agency
• business ecosystem
• stable tools
• page builders
• Gravity Forms
• client trust

Keywords

• WordPress
• agency
• page builder
• Gravity Forms
• WooCommerce
• business tools
• client trust

Mentioned in this episode

Organizations: The Mighty Mo, Gravity Forms, WooCommerce, Zapier, Mailchimp, Salesforce

Products: Beaver Builder, Cadence, Elementor

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