#533 - PJ Pereira | On Taking the Brunt of AI Backlash From The Industry

#533 - PJ Pereira | On Taking the Brunt of AI Backlash From The Industry

From Breaking and Entering Advertising Podcast by Breaking and Entering Media

March 4, 2026 · 46 min · Season 6

About this episode

Geno interviews PJ Pereira about the backlash against AI-generated advertising.

On this episode of The Breaking and Entering Podcast, Geno sits down with PJ Pereira. He's the founder of Silverside AI, the agency behind some of the most controversial ads to come out this past year - the Coca-Cola holiday spot, and the Svedka Super Bowl spot. The two spots have one thing in common - they're both fully generated by AI. Pj has heard all the comments, and he joins us to give his point of view. Tune in for Breaking and Entering's most loaded interview yet. More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

People in this episode

Host: Geno

Guest: PJ Pereira

Topics covered

  • AI in advertising
  • controversial ads
  • industry backlash
  • Coca-Cola holiday spot
  • Svedka Super Bowl spot
  • interview with PJ Pereira

Keywords

  • AI
  • advertising
  • Coca-Cola
  • Svedka
  • PJ Pereira
  • controversial ads
  • industry backlash

Mentioned in this episode

Organizations: Silverside AI, Coca-Cola, Svedka, Breaking and Entering Media

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