Lessons from Zen Appraisal: Carole Henrysen on Marketing, Meetups, and Mindset
About this episode
Carole Henrysen discusses her transition to non-lender work and the impact of community engagement on her appraisal business.
We are joined by Carole Henrysen of Zen Appraisals (PA & NJ). We dig into how she shifted to non-lender work, why saying yes to the tough assignments paid off, and how a simple monthly coffee meetup turned into real referrals and real community. What you’ll hear: The exact habits that took 8 months to the first private lead How to talk to callers so they don’t reduce you to “fee and turn time” Starting a local appraiser meetup without overthinking it Using Google and social posts to make your phone ring
More episodes of Brews & Appraisal Views
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- The Realities of Non-Lender Appraisal Work: Opportunities, Challenges, and Lessons from the Field
- Inside the AMC Lawsuit: With Trial Attorney Alec Schultz
- AI & Cybersecurity in the Appraisal Office
- From Straw Hats to Courtrooms: Brad Bassi on Mastering Non-Lender Work
- Safety First, Valuation Second
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