About this episode

Jason Rains shares his journey of building the 'Pretty Good At Drinking Beer Barbecue' brand from a pipe dream to a competitive success.

Summary This is the story of how a "pipe dream," a full-time job, and a Billy Currington song accidentally launched one of barbecue's most memorable brands. Jason Rains, the founder of "Pretty Good At Drinking Beer Barbecue," joins us to share his wild 15-year journey. He started with zero experience and a team name that’s a marketing nightmare (but a fan favorite). He pulls no punches, recounting the story of finishing "dead ass last" at a major competition only to fight his way back to a Grand Reserve (second place) finish years later. In this episode, Jason shares the unfiltered story behind his brand, his bold quest to create a sauce "better than Head Country" (a big deal in Oklahoma!), and his new projects, including a non-traditional smoker cookbook and a revolutionary no-sugar-added sauce sweetened with monk fruit. More than just barbecue, this is a story about community, passion, and hustle. Jason balances his full-time job and a return to college for digital marketing, all while running his growing business. His core philosophy? "Food doesn't care about your race. Food doesn't care about your religion... Food brings people together." In this episode, you'll learn: The…

People in this episode

Host: Braedon Kruse

Guest: Jason Rains

Topics covered

• barbecue
• entrepreneurship
• competition
• community
• sauce creation

Keywords

• barbecue
• sauce
• competition
• entrepreneurship
• community
• Oklahoma

Mentioned in this episode

Books & works: Pretty Good At Drinking Beer Barbecue, Head Country

Places: Oklahoma

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