About this episode

In this episode, the hosts discuss the importance of LinkedIn advertising for B2B companies with guest Anthony Blatner.

Are you ignoring LinkedIn advertising because your target buyers seem too niche? In this episode of Bridge the Gap, we sit down with Anthony Blatner, founder and CMO of Speedwork, to dismantle the biggest misconceptions about B2B advertising. We tackle the common objection that highly regulated buyers aren't active on the platform, how to evaluate your true cost per quality lead, and why search intent is rapidly shifting toward social and AI tools. Key Highlights ✓ Why the "my buyers a...

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