Interviewing Marco Ramilli: IdentifAI's de-generative race against deepfakes
About this episode
Marco Ramilli discusses IdentifAI's innovative approach to deepfake detection and the implications for various industries.
In this episode, we sit down with Marco Ramilli, co-founder and CEO of IdentifAI, the Milan-based startup applying a cybersecurity mindset to deepfake detection. Marco, a PhD computer security researcher who worked at NIST and previously founded Yoroi (acquired by Tinexta in 2024), explains how IdentifAI builds "de-generative" AI models that reverse-engineer how generators like Midjourney and Nano Banana work, then catch their outputs in the wild. We get into the verticals where the threats are real today: KYC checks at banks, fraudulent insurance claims (Marco says ~35% of uploaded damage images are now AI-generated), state-sponsored disinformation, journalist fact-checking, and HR processes where attackers join job interviews as deepfake candidates to social-engineer their way into companies. Marco walks through IdentifAI's three products, an API, a web app, and a live "noteseeker"-style agent that silently sits in on video calls and flags fakes in real time, and shares the model accuracy numbers (~98% on internal benchmarks, ~90–92% in the real world) plus what happens when a new generator like Nano Banana drops. We also dig into the €5M Series A led by United Ventures, the…
People in this episode
Guest: Marco Ramilli
Topics covered
- deepfake detection
- cybersecurity
- AI technology
- fraud prevention
- KYC checks
- disinformation
- video call security
Mentioned in this episode
Organizations: IdentifAI, NIST, Yoroi, Tinexta, United Ventures, EU AI Act
Places: Milan, EMEA
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