About this episode

Corey Ganim discusses selling AI assessments to small businesses with guest Chris Koerner.

Free audit template Corey is giving away — https://audittemplate.ai In this episode, I sat down with Chris Koerner and outlined how I sell AI assessments to small businesses. Timestamps 00:00 – Intro 00:33 – The $1,000 AI audit pitch 01:10 – The lunch conversation that started it all 02:23 – Why 99 out of 100 owners need this 02:57 – Why Loom screen recording failed 04:25 – From Zoom calls to a voice agent 05:31 – Meet Annie, the AI interviewer 06:17 – Live demo of the voice agent 08:06 – How the voice agent was built (Retell + skills) 10:18 – Walking through a real assessment in Gamma 12:00 – The effort vs impact matrix 13:00 – Wedding venue saves 8 hours with Dash This 15:16 – Pricing journey: free to $1,000 17:30 – Why charging more makes upsells easier 18:02 – The full upsell menu breakdown 22:00 – Custom GPT knowledge system for a business broker 24:46 – Which industries this works best for 25:53 – Seven ways to find clients with no followers 26:39 – Hosting a local AI meetup 27:30 – Door-knocking businesses in 2026 29:25 – Using free audits to land warm contacts 30:30 – Running free AI office hours 31:30 – Hard-won lessons and the speed-to-lead upsell 34:36 – The simple…

Explore listener stats, chart rankings, contacts and more on the Build With AI podcast page.