# 162 Cracking the X algorithm with Claude Code

About this episode

Tom Crawshaw discusses the Claude Code skill he developed for optimizing content creation and voice profiling.

Tom Crawshaw (8+ years in automations, $25M+ in attributed e-com revenue) cracks open the content system that's pulled him millions of views. We walk through the Claude Code skill he built that handles voice profile, copywriting principles, hook scoring, image prompts, and a humanizer pass from one slash command. He also surfaces a hidden Claude Code feature called /insights that audits your full usage history and tells you what to build next. You'll learn how to turn messy ChatGPT workflows into a real skill, why Whisperflow is non-negotiable, and the one slash command 99% of Claude Code users are sleeping on.Timestamps00:00 Intro00:30 Tom's automation background03:30 Skills vs. Projects on context08:30 Auto-updating voice profile from X11:00 Nano Banana plus Canva workflow23:30 Live demo: a Whisperflow post34:30 Hook scoring with copywriting principles46:30 The hidden /insights command54:30 Skills vs. n8n vs. LovableKey PointsSkills beat Claude Projects on context. Projects load every reference file on every message. A skill works like a book: Claude pulls only the chapter it needs, so a full pipeline runs in one chat.Tom's skill auto-updates his voice profile weekly. The X API…

People in this episode

Host: Corey Ganim

Guest: Tom Crawshaw

Topics covered

• automation
• content creation
• voice profiling
• copywriting
• AI tools
• workflow optimization

Keywords

• Claude Code
• automation
• voice profile
• copywriting principles
• hook scoring
• Whisperflow
• insights command
• ChatGPT workflows

Mentioned in this episode

Organizations: Canva, n8n, Lovable

Products: Claude Code, Whisperflow

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