# 165 I BLEW UP Instagram With AI Content (4M Views in 30 Days)

# 165 I BLEW UP Instagram With AI Content (4M Views in 30 Days)

From Build With AI by Corey Ganim

May 15, 2026 · 33 min · Episode 1

About this episode

Nick Puru shares his strategy for achieving 4 million views on Instagram using AI-generated content.

I sat down with Nick Puru to break down the exact Claude Code setup he used to pull 4 million views and ~6,000 newsletter signups in the last 30-45 days for his AI consultancy. Nick walks through his short-form content factory inside Claude Code — the CLAUDE.md "brain," his ICP file (an avatar he calls Patrick), his foundations doc full of algorithm lessons like "negativity always wins," and the three skills he uses to write captions, generate scripts, and review them. We get into how he tests three hooks per video with Instagram trial reels, the humanizer skill from Bader on GitHub that strips out AI tells like em-dashes and "it's not X, it's Y," and why he treats every Claude project like onboarding a new employee. By the end of this episode, you'll have a clear blueprint for building your own short-form content system in Claude Code — starting from a single CLAUDE.md file and expanding from there. Timestamps 00:00 – Intro 00:37 – 4 million views in 30 days 01:53 – Reels to ManyChat to newsletter funnel 03:31 – Tour of the Claude Code folder structure 05:02 – How the write script command works 06:29 – Why human-in-the-loop matters for content 07:38 – Inside the CLAUDE.md brain…

People in this episode

Host: Corey Ganim

Guest: Nick Puru

Topics covered

  • AI content creation
  • Instagram marketing
  • short-form content
  • newsletter signups
  • content strategy

Keywords

  • Claude Code
  • Instagram
  • content factory
  • newsletter
  • short-form content
  • AI consultancy
  • content strategy

Mentioned in this episode

Products: Claude Code

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