I Built Giftypoo: Here's Why And What It Taught Me
About this episode
Phil Jackson discusses the importance of balancing business success with personal joy and creativity, sharing insights from his experience building Giftypoo.
Check out Giftypoo at https://giftypoo.com Do you ever feel like your salon business is taking over your life, squeezing out all the joy and creativity you once had? Are you constantly chasing money, leaving no room for your passions or personal fulfilment? In this episode, Phil Jackson shares a powerful reminder: your business should fund a life, not become your whole life. ━━━━━━━━━━━━━━━━━━━━ THE BUILDER'S REWARD: * Phil shares his love for building systems, tools, and software, a passion that predates his coaching career. He built complex email automations for his salon when others weren't. * His salon membership software during COVID took months, but his latest project, "Gifty Poo" (a client wishlist for salons), took only three weeks thanks to AI. * The reward for Phil is in the building and the process, not solely in the financial return. ━━━━━━━━━━━━━━━━━━━━ THE TRAP OF 'ALL ABOUT THE MONEY': * While coaching pays better than software development, Phil realised constant delivery left his creative side quiet. * Salon owners often start with values and interests, but these get squeezed out by financial pressures, team challenges, and growth struggles. * He…
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