Build Your Salon with Phil Jackson

10 Minute Money Fixes: https://10minutemoneyfix.comYour salon supplier might be your biggest secret profit vampire. The "free" education, exclusive launches, and preferential pricing often come at a hidden cost: dead stock and eroded margins.In this episode, Phil Jackson exposes the myth of salon supplier "partnerships" and shares how he turned a loss into his business's biggest profit boost.━━━━━━━━━━━━━━━━━━━━THE PARTNERSHIP ILLUSION* Phil's salon enjoyed "key account" status with Weller, feeling part of an exclusive club with a named account manager and special access.* The salon's identity became deeply tied to the brand, with shelves full of their products and staff trained exclusively on them.* This perception of a generous partnership felt brilliant until criteria shifted after a corporate buyout, leading to the abrupt loss of key account status.THE TRUE COST OF "FREE" SUPPORT* What seemed like "free" education and exclusive launches always required buying their products, often unproven or not aligned with client demand.* "Preferential pricing" was simply a volume discount, meaning Phil had to overbuy to get it, leading to thousands of pounds in dead stock.* The true cost of this "support" was hidden in tied-up cash flow, wasted shelf space, additional storage needs, and increased mental load.PHIL'S THREE RULES FOR PROFITABLE SUPPLIER RELATIONSHIPS* **1. NO SUPPLIER OWNS THE SHELF:** Every product must earn its place by selling. If a product has poor sell-through for six months, it's removed, regardless of brand loyalty or rep relationships.* **2. MULTIPLE SUPPLIERS ALWAYS:** Avoid letting one brand define your salon. Carry a mix of big brands, independent products with better margins, and even white-label options to prevent over-reliance.* **3. THE NUMBERS DECIDE:** Base every supplier conversation on concrete data: sell-through rate, profit margin, and current stock holding. If the client numbers don't support a purchase, the answer is no.━━━━━━━━━━━━━━━━━━━━📊 RESOURCES:10 Minute Money Fixes: https://10minutemoneyfix.com━━━━━━━━━━━━━━━━━━━━💬 WORK WITH ME:1:1 Coaching: https://buildyoursalon.com━━━━━━━━━━━━━━━━━━━━🎧 LISTEN:YouTube: https://www.youtube.com/@BuildYourSalonSpotify: https://go.philjackson.me/SpotifyApple Podcasts: https://apple.co/3MZp6jP━━━━━━━━━━━━━━━━━━━━CHAPTERS:0:00 - The Day My Salon Lost Key Account Status0:50 - Why Your Main Supplier Relationship Is Costing You1:45 - The Deceptive Allure of 'Key Account' Status3:45 - How Losing Our Partnership Status Boosted Profits5:25 - The Myth of 'Free' Supplier Education & Launches7:00 - Why "Support" Was Actually the Most Expensive Cost8:00 - Your Supplier Isn't Your Partner, They're a Salesperson9:05 - Rule 1: Products Must Earn Their Shelf Space9:40 - Rule 2: Always Use Multiple Salon Suppliers10:10 - Rule 3: Let the Numbers Decide Every Deal10:45 - Your 10-Minute Dead Stock Audit for Profit11:45 - Unlock More 10-Minute Money Fixes#SalonSuppliers #SalonProfitability #DeadStock #SalonBusiness #BuildYourSalon━━━━━━━━━━━━━━━━━━━━Questions? phil@buildyoursalon.com

You’re leaving around £20 on the table with every single client booking in your salon right now. Are your upsells feeling pushy, or worse, are you simply missing the best opportunity to offer them?Discover how to boost your salon's average bill by implementing a smart pre-appointment upsell strategy that adds value for clients and profit for you, without a hint of hard-sell.━━━━━━━━━━━━━━━━━━━━💰 THE MAGIC UPSELL WINDOW* Forget selling in the chair; clients feel rushed and pressured.* The 'magic window' is 24 to 48 hours BEFORE the client's appointment.* At this point, they're committed, excited for their visit, and not yet under time pressure.* This allows them to say 'yes' easily and even plan for the extra time (e.g., more parking).💰 HIGH-PROFIT ADD-ON EXAMPLES* **Clear Gloss Treatment:** Added £20-£30 to a colour bill, took minimal extra time and product cost. Clients loved the shine and said 'yes' easily.* **Luxury Conditioning Treatment:** Low product cost, but built into a 15-minute blissful experience with scalp massage and heat. Clients happily paid for the added relaxation.* **Vary Offers:** Tailor add-ons seasonally (e.g., UV protection in summer, deep moisture in winter) or for special occasions to keep them fresh and relevant.💰 HOW TO NAIL THE MESSAGE* **Personal:** Reference the client by name and their specific upcoming appointment.* **Sell the Outcome:** Focus on the 'sizzle' (shine, healthier hair, relaxation) not just the 'steak' (the treatment itself).* **Frictionless:** Make it incredibly easy to accept. A simple 'reply yes' should be all they need to do, and your team handles the rest.* **Close the Loop:** Acknowledge their acceptance upon arrival to make it feel seamless and integrated.💰 MEASURE FOR SUCCESS (AND AVOID PUSHINESS)* Don't just track average bill; also monitor client retention and utilisation rates.* If average bill is climbing but retention is dropping, your upsells are likely feeling like pressure, not recommendations.* A genuine recommendation is specific to the client's needs; a blanket offer to everyone can feel like a hard sell.━━━━━━━━━━━━━━━━━━━━📊 RESOURCES:10 Minute Money Fix: https://10minutemoneyfix.com━━━━━━━━━━━━━━━━━━━━💬 WORK WITH ME:1:1 Coaching: https://buildyoursalon.com━━━━━━━━━━━━━━━━━━━━🎧 LISTEN:YouTube: https://www.youtube.com/@BuildYourSalonSpotify: https://go.philjackson.me/SpotifyApple Podcasts: https://apple.co/3MZp6jP━━━━━━━━━━━━━━━━━━━━CHAPTERS:0:00 - Introduction to the Money Fix0:30 - The £20 Per Client Opportunity1:10 - Unlock Your Salon's Magic Upsell Window1:50 - Why Selling Before the Appointment Works Best2:40 - High-Profit Add-On Service Examples3:50 - Tailor Your Upsell Offers Seasonally4:10 - Crafting the Perfect Pre-Appointment Message4:50 - The Three Keys to Frictionless Upselling5:40 - When Upselling Goes Too Far and Kills Retention6:20 - Measure Upsell Success Beyond Just Average Bill6:50 - Recommendation Versus Pressure: The Client Test7:30 - Your Next Step to Boost Average Bill#salonpricing #salonprofit #salonbusiness #salonupsell #salongrowth━━━━━━━━━━━━━━━━━━━━Questions? phil@buildyoursalon.com