About this episode

This episode discusses effective marketing strategies for salons to convert social media followers into clients.

Are you wasting hours on social media for zero new salon clients? Discover how to redirect your marketing efforts to proven strategies that actually fill your appointment book. **Redefine Social Media's Role** Social media is no longer for finding new clients; its primary job is social proof and deepening existing relationships. Use it as a digital portfolio to show your work and personality, posting a couple of quality updates a week instead of daily. **Implement a Structured Referral Programme** Word-of-mouth is the most powerful marketing. Stop just telling clients "tell your friends" and create a proper system with real incentives, like a discount for the referred friend and a reward for the referring client, run as a targeted promotion. **Re-engage Lapsed Clients Effectively** Look at your client list for those who haven't visited in your average return period (e.g., 90 days for hair). Send a "we've missed you" text or email with an incentive. For even better results, make a brave phone call to gather feedback and invite them back. **Optimise Your Google Business Profile** Google Business Profile is your new digital front door. Fill out every section…

Topics covered

• salon marketing
• social media strategy
• client engagement
• referral programs
• local community involvement

Explore listener stats, chart rankings, contacts and more on the Build Your Salon with Phil Jackson podcast page.