Hashtags Are Dead | Here's How To 10X Your Followers Without Them - 886

Hashtags Are Dead | Here's How To 10X Your Followers Without Them - 886

From Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

April 13, 2026 · 26 min · Episode 886

About this episode

Brock Johnson discusses the decline of hashtags on Instagram and offers alternative strategies for growing followers in 2026.

In this episode, Brock Johnson explains why hashtags are effectively dead on Instagram and what you should be doing instead to grow in 2026. He looks at platform changes and data, including the SocialPilot study and statements from Adam Mosseri, along with Instagram removing the ability to follow hashtags, eliminating their presence in the feed, and removing the “recents” section. Brock breaks down the strategies that are replacing hashtags, starting with Instagram SEO—how to use keywords in your captions, on-screen text, audio, and even comments to improve discoverability. He also covers creative strategies like hook swaps, all-or-nothing editing, and how to make your content more shareworthy using the S.H.A.R.E. framework. He also discusses why including a human face and voice improves performance, how committing fully to your content (even filming in public) increases impact, and why posting more frequently still plays a major role in growth. This episode focuses on the practical shift from hashtags to content-driven discovery and how to adapt your strategy accordingly. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 Checkout Metricool: Use code…

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