The Attention Formula: How To Make Addictive Reels (Step by Step) - 888
From Build Your Tribe | Grow Your Business with Social Media by Brock Johnson
April 23, 2026 · 28 min · Episode 888
About this episode
Brock Johnson explains The Attention Formula for creating addictive Reels, focusing on retention strategies and content engagement techniques.
In this episode, Brock Johnson breaks down The Attention Formula and shows you how to engineer addictive Reels step by step. The focus isn’t on better cameras, trending audio, or even the topic—it’s on building curiosity into your content so viewers keep watching. Brock explains the three core layers of retention: structure, psychology, and swaps. First, we cover structure—how great short-form videos are built using a sequence of setups and payoffs, and how to stack ideas so each moment creates more curiosity than the last. he walks through a simple 5-step process to turn any topic into a high-retention video. Next, he dives into psychology, including how to use hooks, curiosity gaps, anticipation, and strong payoffs to keep viewers engaged. Brock also explains how these elements build trust over time and create a pattern where your audience expects your content to be valuable. Finally, he breaks down word swaps and framing techniques that immediately improve retention. This includes naming your frameworks, removing weak language, using negative framing, rehooking mid-video, and using contrast to hold attention. This episode is focused on helping you improve watch time, increase…
People in this episode
Host: Brock Johnson
Topics covered
- Attention Formula
- Addictive Reels
- Video Retention
- Content Creation
- Social Media Marketing
Keywords
- Reels
- video retention
- content strategy
- social media
- engagement
- curiosity
- psychology
Mentioned in this episode
Organizations: InstaClubHub, YouTube
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