About this episode

Brock Johnson discusses recent updates to the Instagram algorithm, including insights from Adam Mosseri and practical tactics for engagement.

In today's episode, Brock Johnson is breaking down 10 recent leaks and updates about the Instagram algorithm, several coming directly from Adam Mosseri and Meta. He covers why Reels now generate more than 4X the interactions of single-image posts, how average Reel watch time has more than doubled year over year to 8.5 seconds, and what Metricool's analysis of 24 million posts reveals about asking for engagement — including that asking for likes actually gets you 5% fewer likes, while comments jump 203% and saves climb 92% when you prompt for those instead. Brock also gets into the practical tactics you can apply right now: editing comments, reordering your profile, and writing a different caption for each carousel slide. Then he tackles the bigger shifts — Meta's plan to replace 90% of its content review staff with AI, why removing bots from your account could hurt more than help, and why Mosseri says the "best time to post" is a myth despite HubSpot, Sprout Social, Hootsuite, Buffer, and SocialPilot all publishing conflicting windows. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥For More Info on the Upcoming Live Event DM “Dallas” on…

People in this episode

Host: Brock Johnson

Topics covered

• Instagram algorithm
• social media marketing
• Reels engagement
• content strategy
• AI in content review
• Instagram updates

Keywords

• Instagram algorithm
• Reels
• engagement tactics
• content review
• social media strategy
• Meta updates

Mentioned in this episode

Organizations: Meta, Metricool, HubSpot, Sprout Social, Hootsuite, Buffer, SocialPilot, InstaClubHub

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