419 - The Remodeler Marketing Scorecard: Which Channels Are Actually Making You Money?
About this episode
Spencer discusses how remodelers can measure the effectiveness of their marketing channels to make informed budget decisions.
Most remodelers know how much they're spending on marketing, but far fewer know which channels are actually driving revenue. Spencer breaks down Pillar 5 of the Remodeler Growth Framework: Measure. You'll learn how to track your marketing from click to close, build a simple scorecard that reveals what's working (and what's wasting money), and make smarter decisions about where to invest your budget. If you've ever wondered whether your SEO, Google Ads, social media, referrals, or home shows are truly paying off, this episode will help you stop guessing and start measuring what matters.
People in this episode
Host: Spencer Powell
Topics covered
- remodeling
- marketing
- revenue tracking
- scorecard
- budget investment
Keywords
- remodeler marketing
- Pillar 5
- Measure
- SEO
- Google Ads
- social media
- referrals
- home shows
More episodes of Builder Funnel Radio
- 424 - 3 Sales Plays to Generate Demand - FLASHBACK
- 423 - "It's a Bloodbath Out There" - What a $10M Builder Learned About Slow Markets
- 422 - Tactics vs. Strategy: The Difference That Changes Everything
- 421 - The $30 Million Math Problem
- 420 - Your Biggest Opportunity With AI and Your Website
- 418 - AI Search for Remodelers: A Mid-2026 Check-In
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