About this episode

Jared Ledford discusses effective strategies for winning at trade shows with Randy Chaffee and Wes Wyatt.

Guests: Jared Ledford of America Builds Better Host: Randy Chaffee Producer / Director / Co-Host: Wes Wyatt Episode Summary: Jared Ledford joins Randy Chaffee and Wes Wyatt for a hard-hitting conversation on how to actually win at trade shows instead of simply showing up and hoping the booth fairy drops leads in your lap. Coming off the York, Pennsylvania Shield Wall event, Jared and Randy unpack what exhibitors are doing right, what they are getting lazy about, and why companies need to treat every show as a full-blown relationship-building campaign before, during, and after the event. Jared challenges businesses to refresh stale booth setups, promote their presence in advance, send people who truly know the product, and stop blaming the show when they fail to invite customers, work the floor, attend sessions, or follow up. The conversation hammers one central truth: trade shows are not just about scanning badges. They are about creating relationships, strengthening existing partnerships, rekindling warm prospects, meeting decision-makers, and becoming visible in the industry. Jared admits his own mistake of arriving too late and setting up the morning of the show, turning it…

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