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On the show
From 10 epsHosts
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Recent episodes
Christine Harrington | 06222026
Jun 22, 2026
Unknown duration
Oakland McCulloch | Best Of #3
Jun 15, 2026
Unknown duration
Lee Salz | Best Of #2
Jun 8, 2026
48m 07s
Adam and Steve Thomas | 06012026
Jun 1, 2026
56m 55s
Alan Sallee Jr | 05222026
May 25, 2026
41m 00s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 | ![]() Christine Harrington | 06222026 | Guests: Christine Harrington Host: Randy Chaffee Producer / Director / Co-Host: Wes WyattEpisode Summary:Guest: Christine Harrington (The Savvy Sales Lady / Sales Coach & Author) Host: Randy Chaffee Producer / Director / Co-Host: Wes WyattEpisode Summary: Christine shares her 50+ year sales career spanning corporate insurance and road warrior territory, pivoting to sales coaching/training 12 years ago after a transformative crisis: her boss denied time off to be with her hospice-bound father despite having four weeks PTO, forcing Christine to resign on principle and spend his final 10 days together. This career inflection point, combined with her 1992 near-death experience (which revealed consciousness as separable from physical body), propelled her into mindset research and eventually authoring The Seller's Mind Manual. She discovered that 90% of coaching clients believe they have a selling problem (needing new scripts, techniques, magic words) when they actually have mindset problems rooted in sabotaging thought patterns. Christine identifies three salesperson categories: Reactor (emotionally dependent, inconsistent), Manager (willpower-driven, burning out from daily mental resistance), and Designer (habitual structure bypassing feelings, consistent without burnout). The core insight: bodies produce feelings, feelings produce thoughts, thoughts drive actions—hand control to unreliable emotional states and sales collapse.Key Takeaways:Salespeople develop negative brain-wiring through repetition: worry → habit → mood → personality—negativity rewires neural pathways to only seek confirmation of problems, making self-fulfilling prophecy inevitable unless deliberately interrupted through daily positive anchoring.Daily debrief retrains optimism through neuroscience, not affirmations: at day's end, identify one "win" (however small—a compelling email, one good call), attach feeling to it ("that was excellent"), then address one learning gap without self-criticism—repeated daily, this rewires brain from problem-seeking to opportunity-seeking.Post-it note pre-programming bypasses morning worry: write an optimistic thought for the day, place it on the nightstand/phone/alarm so the first sight is a reprogrammed intention rather than anxiety—carrying it throughout the day creates a habitual override of the negative default programming.Growth vs. Fixed mindset determines resilience: Fixed ("I'll never be a top performer") requires no effort but guarantees failure; Growth ("I suck now but will improve through effort") requires effort but opens the trajectory—people float between the two until consciously choosing Growth repeatedly.Protect mindset at organizational cost: "Misery loves company" spreads depression through proximity—coworkers wallowing in negativity during trade shows/office life leak negativity onto even positive people; guard your mind by limiting time with chronic complainers who reject help; leaving a toxic environment entirely may be the only self-preservation option.Resources and Links: Christine HarringtonThe Savvy Sales LadyRandy Chaffee:https://www.linkedin.com/in/randychaffee/https://www.facebook.com/therandychaffeehttps://www.sourceonemarketingllc.comhttps://www.buildingwins.liveWes Wyatt:https://www.weswyatt.comhttps://www.linkedin.com/in/weswyatt/https://www.facebook.com/wesawyatt/ | — | ||||||
| 6/15/26 | ![]() Oakland McCulloch | Best Of #3 | Guests: Lieutenant Colonel Oakland (Oak) McCulloch (Retired U.S. Army)Host: Randy Chaffee Producer / Director / Co-Host: Wes WyattEpisode Summary:Oak shares his 23-year active-duty career spanning infantry (5 years) and armored cavalry (18 years), culminating in his service as commander of the Army ROTC program at the University of South Alabama in Mobile before retiring on October 1st. He discusses his leadership philosophy rooted in servant leadership—emphasizing that leadership is a privilege, never about personal titles or pay, but always about developing and caring for people under your command. Oak recounts pivotal leadership moments, including commissioning 62 lieutenants annually, reminding each that "after we pin those bars on your shoulder tomorrow, it will never be about you ever again—it's about the people you lead." He shares his tenure running a food bank covering 52 counties across Mississippi, Alabama, and the Florida Panhandle (starting one month before the BP oil spill), where he reframed employee motivation by reminding staff of their mission's human impact: when a young mother can't feed her two-year-old because the team didn't get the work right, that's the why. His book Leadership Legacy eschews leadership theory entirely, offering practical, everyday actions leaders can implement immediately, with principles applicable across military, business, healthcare, and nonprofit sectors.Key Takeaways:Servant leadership demands "walking around" and daily human connection: leaders must leave their desks, get their own coffee (showing they're no better than anyone), and learn one new personal fact about someone each day—spouse/children's names, sports interests—to build authentic trust.Trust is the non-negotiable foundation of followership: soldiers will follow orders under coercion, but only trust makes them willing to risk lives and exceed minimum requirements—"they will follow you wherever you want to go if they trust you."Purpose and mission supersede compensation in organizational motivation: at the food bank, employees earning low wages stayed late after being reminded that their work prevents mothers from feeding hungry children—money doesn't motivate when purpose is clear.Leadership skills transfer across industries regardless of context: hospital administrator, software company, nonprofit—the principles (integrity, communication, trust, team-building) don't change, only delivery methods adjust to organizational culture.Self-discipline drives success where motivation fails: motivation is unreliable; discipline makes you act when unmotivated—distinguish between external discipline (a leader enforcing it) and self-discipline (internal commitment), which separates achievers from bystanders.Resources and Links: Lieutenant Colonel Oakland (Oak) McCulloch (Retired U.S. Army)https://ltcoakmcculloch.com/Randy Chaffee:https://www.linkedin.com/in/randychaffee/https://www.facebook.com/therandychaffeehttps://www.sourceonemarketingllc.comhttps://www.buildingwins.liveWes Wyatt:https://www.weswyatt.comhttps://www.linkedin.com/in/weswyatt/https://www.facebook.com/wesawyatt/ | — | ||||||
| 6/8/26 | ![]() Lee Salz | Best Of #2✨ | sales philosophyconsultations+3 | Lee Salz | The First Meeting Differentiator | — | sales contrarianconsultations+3 | — | 48m 07s | |
| 6/1/26 | ![]() Adam and Steve Thomas | 06012026✨ | family businessmanufacturing+4 | Steve ThomasAdam Thomas | RJ Thomas ManufacturingPilot Rock | Cherokee, Iowa | RJ Thomas ManufacturingPilot Rock+5 | — | 56m 55s | |
| 5/25/26 | ![]() Alan Sallee Jr | 05222026✨ | aluminum industryconstruction materials+3 | Alan Sallee Jr | Mid South AluminumKripke Enterprises | Toledo, OhioJackson, Tennessee | aluminumconstruction+5 | — | 41m 00s | |
| 5/18/26 | ![]() Ben Gay III | 05182026✨ | sales trainingclosing techniques+3 | Ben Gay III | The Closers | — | salesclosing rate+5 | — | 1h 11m 29s | |
| 5/11/26 | ![]() Gary Reichert | 05112026✨ | children's booksconstruction trades+3 | Gary Reichert | Shield Wall MediaTeam Rubicon+4 | York, PAHurricane Helene | children's booksconstruction education+3 | — | 29m 18s | |
| 5/4/26 | ![]() Jared Ledford | 05042026✨ | post-frame industryAI adoption+4 | Melissa BeyerKaren Knapstein | Shield Wall MediaDayton Barnes/All Steel Buildings+3 | Southwest Ohio | post-frameAI adoption+6 | — | 40m 34s | |
| 4/27/26 | ![]() Shield Wall Media | 04272026✨ | Post-Frame Builder Showcharity events+3 | Melissa BeyerKaren Knapstein | Shield Wall MediaFrame Building News+2 | York, PennsylvaniaYork Convention Center/Arena | Post-Frame Builder ShowShield Wall Media+3 | — | 44m 42s | |
| 4/20/26 | ![]() Ben Gay III | Best Of #1✨ | sales trainingclosing techniques+3 | Ben Gay III | The ClosersThink and Grow Rich | — | salesclosing rate+6 | — | 55m 32s | |
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| 4/13/26 | ![]() Wes Wyatt | 04132026✨ | mindset shiftgratitude+3 | — | — | — | mindsetgratitude+3 | — | 14m 37s | |
| 4/6/26 | ![]() Nathan Libbey✨ | business growthcustomer engagement+3 | Nathan Libbey | Best Buy Metals | Cleveland, TennesseeTennessee+2 | Best Buy Metalscontractor training+3 | — | 54m 16s | |
| 3/30/26 | ![]() Randy Chaffee and Wes Wyatt | 03272026 | Guests: Randy Chaffee and Wes WyattHost: Randy Chaffee Producer / Director / Co-Host: Wes WyattEpisode Summary:Randy and Wes deliver a solo episode exploring life lessons disguised as sock talk, airport strategies, and service industry philosophies after a guest cancellation. Randy shares his recent road warrior schedule, hitting Oklahoma City, Nashville, Columbus, Cincinnati, and Detroit, and reports strong industry optimism despite domestic and global challenges, as customers move forward with barn projects and equipment purchases. Wes provides health updates—completing cardiac rehab session 21 of 36 while managing numbness from left thigh to pelvis to shoulder blades, potentially requiring additional therapy beyond the projected six-month recovery (three days recovery for every hospital day). The conversation pivots from Randy's elaborate sock-selection rituals and shoe-pointing elevator tricks to a profound customer service philosophy inspired by a Lima, Ohio, Holiday Inn Express server who responded "it could" when asked if pie came with ice cream—transforming automatic "no" responses into possibility thinking.Key Takeaways:"It could" beats "no" every time: service workers who explore possibilities ("why can't I?") instead of citing policy create memorable experiences that customers discuss years later—be the person remembered for the right reasons.Airport survival: TSA PreCheck lines can be 20 people versus 4,000 in standard lanes; arriving super-early (3 am wakeups) backfires if you miss flights due to unprecedented delays, sometimes later departures reduce stress.Three service categories define your legacy: unmemorable (95% of interactions), memorably terrible (never go back), or memorably excellent ("it could" person)—choose to be the third by default."I get to" versus "I have to" transforms mindset: Wes reframes cardiac rehab from obligation to gratitude—self-employment flexibility allows midday appointments, unlike the rigid employer schedules many patients face.Acknowledge invisible workers: greeting hotel housekeeping by name (read name tags), thanking servers, asking "how's your day" upgrades to "make it great" shifts energy for everyone, including yourself, at 4:47 am hotel departures.Resources and Links: Randy Chaffee:https://www.sourceonemarketingllc.comhttps://www.buildingwins.liveWes Wyatt:https://www.weswyatt.com | — | ||||||
| 3/23/26 | ![]() Shannon Large | Guest: Shannon LargeHost: Randy Chaffee Producer / Director / Co-Host: Wes WyattEpisode Summary:Shannon shares his journey from nursing school to door-to-door canvassing (not even knowing what a canvasser was when he was hired) to becoming the Midwest Regional Sales Manager for Cidan Machinery, covering Michigan, Indiana, Ohio, Kentucky, and western Tennessee. He and Randy explore the transition from B2C residential roofing sales to B2B machinery consulting, revealing the common thread—building genuine people-to-people relationships by searching for conversation starters in the room, showing up with donuts, and making friends before making sales. Shannon explains Cidan's one-stop-shop advantage as both a manufacturer and supplier of slitters, shears, roll formers, long folders, and standing seam machines, all manufactured in Sweden, Switzerland, and Austria, emphasizing the critical importance of proper machine fitting over just selling what's sexy. The conversation highlights how architectural wall panels and double folders differentiate smaller shops from big-box pole-barn competitors, and why responsive aftermarket support with 7 phone technicians prevents costly downtime.Key Takeaways:People-to-people beats B2B or B2C: whether selling windows door-to-door or $100K+ machinery, relationship-building through shared interests (Kentucky basketball, football, family photos on walls) separates order-takers from trusted advisors.Proper machine fit prevents buyer's remorse: a 21-foot double folder looks "big and sexy" but useless if the customer lacks floor space—consultative selling means tailoring equipment like a custom tuxedo.One-stop manufacturer/supplier advantage: Cidan owns manufacturing (Sweden/Switzerland/Austria), distribution, AND field support with seven phone technicians providing free troubleshooting to minimize downtime for customers.Architectural panels differentiate mom-and-pop shops: double folders produce bourbon batten, diagonals, and custom profiles at zero extra material cost—offering variety large competitors can't match with standard PBR roll formers.Technology shortens learning curves for the aging workforce: intuitive machine programming with saved libraries allows hiring people "off the streets" rather than waiting a year to train the old-timer tape-measure artist who might retire.Resources and Links: Cidan Machinery:https://us.cidanmachinery.com/Randy Chaffee:https://www.sourceonemarketingllc.comhttps://www.buildingwins.liveWes Wyatt:https://www.weswyatt.com | — | ||||||
| 3/16/26 | ![]() Joe Ignace | Guest: Joe IgnaceHost: Randy Chaffee Producer / Director / Co-Host: Wes WyattEpisode Summary: Joe shares his journey from door-to-door book sales in Tennessee (managing 43 reps who sold $1.4M in 11 weeks) to founding Velocity 360, a white-glove CRM solution specialized for the pole barns, sheds, post-frame construction, and metal building industries. He and Randy explore the "sales velocity formula"—leads × conversion rate × average sale price ÷ sales cycle length—revealing why sales is pure math, not luck or personality. Joe introduces his "No Test" diagnostic: Can you see conversion rates by product line? Do you reach leads within 60 seconds? Do you follow up 14 times with unresponsive leads? Most companies answer no to all three, leaving massive revenue on the table. The conversation reveals how Velocity 360 achieves 60-80% lead response rates through automated nurturing, freeing salespeople to close hot leads rather than chase cold ones, with client growth ranging from 20% to 380%.Key Takeaways:Sales velocity formula = (leads × conversion rate × average sale) ÷ sales cycle length: if you don't know these four numbers, you can't manage what you can't measure.60-second response increases close rate 381%: contacting inbound leads within one minute (versus same-day or 72 hours) slashes sales cycle length and multiplies monthly revenue.7-14 touches start conversations; most quit at 3. Clients get responses on touchpoint 12-15 because leads forget you—they're not angry; they're busy shopping multiple vendors."What if it worked?" beats the sunk-cost fallacy: companies reject solutions because "we built so much already," ignoring whether current systems actually deliver measurable results, such as conversion visibility.Visibility equals opportunity at trade shows: real networking happens in host hotel lobbies, elevator rides, and niche events (Women in Post-Frame, Christian breakfast)—not just booth time on show floors.Resources and Links: Velocity 360:https://velocity360crm.comJoe's New Book: "The Problem With Potential"Randy Chaffee:https://www.sourceonemarketingllc.comhttps://www.buildingwins.liveWes Wyatt:https://www.weswyatt.com | — | ||||||
| 3/9/26 | ![]() Randy Chaffee and Wes Wyatt | 03062026 | Guest | Host: Randy Chaffee Guest | Producer / Director / Co-Host: Wes WyattEpisode Summary: Randy reports live from Oklahoma City's NFBA (National Frame Builders Association) conference, sharing his road warrior routine—3:45 am wake-up calls, double alarms two minutes apart, and strategic planning that fills 80% of his calendar two weeks before any show. He and Wes explore the art and science of working trade shows versus just attending them, emphasizing "living in the industry" rather than "off the industry" through intentional networking in hotel lobbies, scheduled meetups, and leaving 20% of the calendar open for serendipitous connections. Wes provides health updates—completing cardiac rehab session 6 of 36, getting temporary crowns to replace teeth lost during intubation, and learning that his C Protein Deficiency requires lifelong blood thinners. The conversation previews their upcoming collaboration with Ben Gay III on "The Closers Volume 7," focused entirely on trade show mastery.Key Takeaways:80-20 calendar rule: fill 80% of trade show schedule two weeks in advance with solid commitments, leave 20% flexible for unexpected opportunities and hallway connections.Living in vs. living off the industry: working the host hotel lobby, scheduling customer dinners, and attending industry events creates exponentially more value than just "booth time" scanning badges.Eliminate decision fatigue with systems: double alarms (3:45 and 3:47), sticky notes for chargers in three locations, laying out a badge on a sports coat, business cards on a nightstand—remove all guesswork from morning routines.Cross-industry networking multiplies value: meeting authors/coaches/marketers outside your industry (Rob Anspaugh, Oak McAuliffe, Paul Boyles, Mark Gasser) breaks groupthink and imports fresh ideas from different worlds.Badge/ChapStick rule: forgetting your badge costs 15-20 minutes minimum, plus two team members waiting; grab ChapStick from vendor booths early because constant talking dries out lips by hour two.Randy Chaffee:https://www.sourceonemarketingllc.comhttps://www.buildingwins.liveWes Wyatt:https://www.weswyatt.com | — | ||||||
| 3/2/26 | ![]() Tony Rubleski | Guest: Tony Rubleski Host: Randy Chaffee Producer / Director / Co-Host: Wes WyattEpisode Summary: Tony shares his 21-year journey teaching "Mind Capture"—the strategy of standing out in an era when nobody's paying attention —drawing on his telecom door-to-door sales and advertising background. He and Randy explore the shocking reality that humans now have an 8-second attention span (less than a goldfish's) due to TikTok, Reels, and social fragmentation, making the war for attention more critical than ever. Tony reveals insights from his new book "Don't Quit, Do It"—a raw three-year writing process covering 50 lessons from his darkest moments, including gambling addiction (8 years clean), divorce, bankruptcy, and being stalked. The conversation emphasizes practical video marketing tactics such as sending personalized videos to prospects, posting client photos in real-time, and using the 5 Ws formula (who/what/when/where/why) to create compelling content that captures minds before competitors do.Key Takeaways:Eight-second attention span reality: Microsoft research confirms humans in North America have goldfish-level focus—shorter videos, faster hooks, and immediate value are mandatory for digital survival.Digital footprint defines existence: if you can't be found on social media today, you simply don't exist for large audiences—15-20 years ago, it was websites, now it's consistent video presence.Video is worth a million words: sending personalized videos to prospects/referrals with real-time photos creates immediate response and differentiation that nobody else consistently provides.Get in the game imperfectly: first video is worst, fifth is better—resistance (doubt) tells you wrong lighting/script/look, but momentum comes from doing it badly first, then improving.Pattern interrupts beat negative spirals: when self-sabotaging thoughts arise ("I'm not good enough"), use 10 proven pattern interrupts to overwrite programming—winners focus on what they can control today, not yesterday's losses.Resources and Links: Tony Rubleski:https://www.mindcapturegroup.comNew Book: "Don't Quit, Do It"Randy Chaffee:https://www.sourceonemarketingllc.comhttps://www.buildingwins.liveWes Wyatt:https://www.weswyatt.com | — | ||||||
| 2/23/26 | ![]() Randy Chaffee and Wes Wyatt | 02202026 | Guests: Randy Chaffee and Wes Wyatt (Returning after medical crisis) Host: Randy Chaffee Producer / Director / Co-Host: Wes WyattEpisode Summary: Wes shares his harrowing three-month medical journey that began on November 15th (Through January 14th - TWO Months) with a heart attack, followed by a second massive heart attack the day before Thanksgiving, stroke, full brain bleed, pneumonia, staph infection, and two weeks in a medically-induced coma on a ventilator. He and Randy discuss the physical toll—losing 70 pounds, biting off his veneers on the intubation tube, relearning to walk and sit up, ongoing tremors, and permanent clots in his RCA (Right Coronary Artery), both arms, right leg, and lungs caused by C Protein Deficiency. Wes reveals the emotional impact of watching fellow rehab patients not recover like he did, especially honoring industry friend Cindy Kurpely's father, Gerry, who passed during Wes's hospitalization. The conversation emphasizes recognizing body warning signs, cherishing every moment with loved ones, and understanding wins extend far beyond business—into spiritual, health, and relationship victories.Key Takeaways:Listen to your body's signs: Wes survived because he went to the hospital three times despite uncertainty—ignoring symptoms can be fatal, especially with cardiac events.We're not guaranteed tomorrow, we're not even guaranteed the next moment: Wes's perspective shifted from "don't leave mad" to understanding life can change in seconds.Community prayer works miracles: Wes's mother-in-law said with the number of people praying, "you should run out of the hospital"—and despite zero platelets and brain bleed, he did.Live every day like it's your last because one of these days you'll be right (John Addison): Wes now operates on "borrowed time" with permanent clots but refuses to slow down or retire.Die empty philosophy (Myles Munroe): Wes believes God saw he had more to give—he's more motivated than ever to create, give back, and make every moment count rather than worrying about what could happen. | — | ||||||
| 2/16/26 | ![]() Scott Miller (Second Appearance) | Guest: Scott Miller Host: Randy Chaffee Producer / Director / Co-Host: Wes WyattEpisode Summary: Scott shares his transition from corporate sales leadership to running three businesses with his wife—a consulting firm, a marketing agency, and a Vietnam-based operation serving clients such as Accor Hotels. He and Randy explore why most small businesses struggle at the $3 million mark (forced to rely on others) and at the $7-8 million threshold (required to implement systems/SOPs). Scott reveals the counterintuitive truth that marketing is senior to sales—the greatest salesperson can't succeed without an audience—and introduces the "best known beats best every time" principle using Domino's Pizza as proof: they sold mediocre pizza but dominated by solving mom's quality-of-life problem with 30-minute delivery. The conversation pivots to sales psychology, explaining why elite salespeople sell feelings (not features/benefits), why businesses plateau at the same revenue for five years signal impending failure, and how simple incremental tweaks compound into exponential growth.Key Takeaways:Best known beats best every time: Domino's didn't sell pizza—they sold piping-hot convenience delivered in 30 minutes, solving working moms' quality-of-life problems despite inferior product quality.Three sales tiers: bottom tier learns features/benefits, middle tier sells results/outcomes, top 1% sells how customers will feel—making 2-10x more money by tapping into emotion over logic.Never change the target: in tough times, increase activity (75-125 contacts vs. 25) to maintain targets instead of lowering goals—real professionals thrive when others quit.Small tweaks compound exponentially: moving the closing ratio from 25% to 30% and the average deal from $5K to $10K doubled client revenue in under a year with the same staff.Flatline revenue = death spiral: businesses doing identical revenue for five consecutive years become dangerously reliant on 1-2 customers and face imminent collapse without a growth trajectory. | — | ||||||
| 2/9/26 | ![]() John Knable | Guest: John Knable Host: Randy Chaffee Producer / Director / Co-Host: Wes WyattEpisode Summary: John shares his 40+ year journey through the building materials industry—from lumberyard days to 14 years managing metal roofing operations to founding Solutions Group, his independent rep agency serving Southern Indiana, Kentucky, and Tennessee. He and Randy explore how the metal roofing and post-frame building industries have exploded with innovation—from 5 basic colors and limited options in the lumberyard era to 28+ colors, textured finishes, standing-seam profiles, metal siding that mimics hardie board, and barndominiums requiring code-compliant foundations. John explains how independent reps become industry consultants through consistent networking and multi-line expertise, helping customers solve problems across windows, cupolas, fasteners, and door tracks rather than pushing a single product.Key Takeaways:Metal roofing growth is unstoppable: standing seam and textured panels, along with residential applications, continue to gain market share as more homeowners choose metal over shingles for longevity and sustainability.Innovation drives expansion: SMP paints with 40-year warranties, zinc-alloy long-life fasteners, black windows, transom designs, and alternative foundations have elevated post-frame from "daddy's pole barn" to million-dollar barn dominiums.Independent reps bring solutions, not widgets: representing 6-7 diverse product lines creates consultant relationships where you help customers find the right answer even if it's not your primary sale that day.Service centers have changed everything: roll formers can now offer 30 colors without stocking them all, thanks to next-day delivery from multiple suppliers, making specialty orders affordable and attainable.Eat-what-you-kill mentality: performance-based compensation fosters strong self-motivation to network constantly, learn the entire industry, and prioritize long-term customer relationships over quick widget sales. | — | ||||||
| 11/17/25 | ![]() Jeff Koziatek | Guest: Jeff Koziatek Host: Randy ChaffeeProducer / Director / Co-Host: Wes WyattEpisode Summary:Jeff shares his journey from a 25-year entertainment career, performing over 5,000 shows across the country, to becoming an author and coach focused on intrinsic worth and mindset transformation. He and Randy explore the core concepts from Jeff's two-book series—Blueprint for Value (helping leaders lead themselves) and the new sequel (helping leaders lead their teams). Jeff reveals how his workaholic past, which involved performing in 350 shows annually, stemmed from seeking worth through performance rather than recognizing his intrinsic value. The conversation highlights practical "pebble stacking"—celebrating small daily wins to build momentum and shift self-perception—and how mindset changes create tangible results, from his son's cross-country breakthrough to manifesting Blues hockey tickets through focused intention and action.Key Takeaways:Intrinsic vs. external worth: your value doesn't come from performance, appearance, circumstances, relationships, or possessions—it's inherent and unchanging.Pebble stacking builds mountains: tracking small daily wins creates factual evidence of progress that shifts beliefs about yourself and your future possibilities.The challenger mindset kicks in below 10: when you feel "less than enough," comparison, competition, control, or a victim mentality emerges to fill the gap.Mindset drives results: nothing changed for Jeff's son except belief—same body, same training, but shifting from doubt to "I can do this" dropped his time by over a minute.Quick wins over long reads: 52 one-page habits (120 words each) with actionable takeaways make mindset shifts accessible in the moment when you need them most. | — | ||||||
| 11/10/25 | ![]() Ben Hackley | Guest: Ben HackleyHost: Randy ChaffeeProducer / Director / Co-Host: Wes WyattEpisode Summary:Ben shares his transition from Fortune 500 CFO roles to fractional CFO work, explaining how he helps small businesses (particularly in manufacturing and distribution) navigate financial decisions without the guessing games. He and Randy explore the critical differences between bookkeepers, accountants, and CFOs, emphasizing that a CFO forecasts the future and provides objective guidance, rather than just recording transactions. Ben discusses why business owners often overcomplicate things with too many bank accounts and premature software investments, emphasizing that simplicity and understanding your cash flow fundamentals are more important than corporate-style processes. He advocates for strategic planning over rigid budgets and warns about the "ugly baby syndrome" where optimistic owners need an honest outside perspective.Key Takeaways:Know the difference: bookkeepers record transactions, accountants analyze them, and CFOs forecast and guide strategic decisions about cash, inventory, debt, and growth.Fractional = affordable expertise: small businesses get Fortune 500-level financial guidance at a fraction of the cost and time commitment (1-10 hours/week).Simplicity wins: you can run most businesses with two checking accounts if you understand your weekly cash flow—avoid over-complicating with multiple accounts and premature software.An outside perspective is essential: overly optimistic owners need objective advisors who'll tell them the hard truths about decisions, customer profitability, and when to cut their losses.Incremental changes compound: small improvements in pricing (3-5%), inventory management (from 60 to 50 days), and collections (from 45 to 35 days) generate significant cash without magic.Resources and Links:LinkedIn: Ben Hackley | — | ||||||
| 11/3/25 | ![]() Case Kunick | Guest: Case Kunick (Cutting-Edge Case)Host: Randy ChaffeeProducer / Director / Co-Host: Wes WyattEpisode Summary:Case shares his unique journey from hauling milk cans in rural Pennsylvania to becoming a Cutco representative specializing in high-end business gifting. He and Randy explore how engraved, forever-warranty kitchen knives create lasting impressions that far outlast traditional appreciation gifts, such as wine baskets or cash bonuses. Case explains his strategic approach to corporate gifting—from taking care of employees first so they become brand ambassadors, to using quality products that generate 200-300 kitchen impressions per year. The conversation reveals how physical, personalized gifts create compound returns on investment through referrals, reviews, and long-term client relationships, all while fitting any budget from $50 to $ 500 or more.Key Takeaways:Forever gifts beat disposable ones: engraved Cutco knives last 30-40+ years with free lifetime sharpening and replacement, keeping your brand visible.Take care of employees first: giving your team quality gifts turns them into authentic ambassadors who can share genuine testimonials with clients.Strategic timing matters: surprise gifts on unexpected occasions (Mother's Day, company milestones, project completions) create bigger "wow" moments than predictable holiday gifts.ROI through repetition: a kitchen knife gets used 200-300 times yearly, generating consistent brand impressions without ongoing ad spend.Think beyond the expected: allocate marketing dollars to tangible, lasting items that generate referrals and reviews rather than consumable gifts that disappear.Resources and Links:cuttingedgecase@gmail.comPhone: 814-439-0173Facebook: https://www.facebook.com/cuttingedge.case/https://mycutcorep.com/casekunickhttps://www.buildingwins.live/ | — | ||||||
| 10/27/25 | ![]() Jared Ledford | Guest: Jared LedfordHost: Randy ChaffeeProducer / Director / Co-Host: Wes WyattEpisode Summary:Jared shares his journey from Honda dealership shop foreman to co-owner of multiple building companies in Ohio, including Dayton Barnes (national metal building sales), Five Rivers Pole Barns (luxury construction), and co-host of the Steel Kings Podcast. He and Randy explore the natural progression from wood sheds to metal buildings to full construction management, emphasizing that growth requires calculated risk-taking and that staying comfortable with low-ticket, low-risk products is not an option. Jared also passionately advocates for community involvement, serving on his local park board, chamber of commerce, and soon the city council, urging listeners to step up in their communities.Key Takeaways:Evolve or stagnate: businesses must graduate from simple portable buildings to more complex offerings to grow.Risk with purpose: putting your money where your mouth is and backing up what you say leads to greater satisfaction and success.Mission-driven culture: every employee should know your mission statement inside and out—Dayton Barnes' is "sell quality buildings all the time, period."Quality over volume: not every customer is a good fit for every product; understand limitations and match customers to the right solutions.Give back locally: small business owners and construction workers with common sense and values are desperately needed in local community leadership.Resources and Links:https://www.steel-kings.com/https://daytonbarnes.com/https://fiveriverspolebarn.com/https://www.buildingwins.live/ | — | ||||||
| 10/20/25 | ![]() Jake Kirts | Guest: Jake KirtsHost: Randy ChaffeeProducer / Director / Co-Host: Wes WyattEpisode Summary:Jake shares Blitz Builders’ second-generation story and decades of service within the NFBA, digging into how post-frame construction has evolved from simple “pole barns” to high-end, lifestyle-driven projects—from equestrian facilities to barndominiums. He and Randy riff on why giving back to the industry matters, how supplier–builder collaboration fuels innovation, and why great sales today is less about specs and more about listening, consulting, and helping customers design the life they want inside the building.Key Takeaways:Service first: participating in NFBA committees and chapters lifts the whole industry and leaves a legacy.Post-frame ≠ “just a barn”: the category now spans premium residential and commercial builds, including barndominiums.Sell the lifestyle, not the lumber list: consultative conversations beat feature dumps and “commission breath.”Collaboration wins: builders and suppliers co-create better products and solutions when they ask, “Why can’t we…?”Relationships compound: manage expectations, listen deeply, and turn every customer into a long-term referral source.Resources and Links:https://www.sourceonemarketingllc.com/https://www.weswyatt.com/https://blitzbuilders.com/ | — | ||||||
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