About this episode

Liz Mosley discusses the importance of trust for small businesses in the context of generative AI and offers actionable advice on maintaining customer trust.

In this solo episode, I'm exploring the critical role of trust for small businesses in a digital world increasingly shaped by generative AI. I chat through personal experiences, industry observations, and am giving some actionable advice on how brands can navigate the ethical and practical challenges of using AI in marketing and content creation without eroding customer trust. Key Takeaways Trust is Fragile and Hard-Won Building trust with your audience takes years, but it can be lost overnight through missteps, especially with misleading or undisclosed AI-generated content. The "Trust Recession" and AI Skepticism Audiences are more wary than ever, often approaching online content with skepticism due to the prevalence of generative AI and undisclosed ads. Transparency is Essential Clearly disclosing the use of AI in your content is crucial. Burying disclosures or surprising your audience with AI-generated material can break trust. Audience Expectations Matter If your brand is open about using AI, your audience is less likely to feel deceived. Problems arise when AI use is unexpected or hidden. DIY Over AI for Small Businesses Audiences often prefer authentic, even imperfect, DIY…

People in this episode

Host: Liz Mosley

Topics covered

• trust
• generative AI
• small businesses
• marketing ethics
• customer trust
• transparency

Keywords

• trust
• generative AI
• small businesses
• marketing
• customer trust
• transparency
• AI skepticism
• DIY content

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