323. Functional Foods and AI: Why This Is The Next Big Retail Trend With Suzie Yorke, The Little Cacao Co.

About this episode

Suzie Yorke discusses the evolution of functional foods and the importance of brand positioning in the retail market.

323. The brands that win long term are rarely the brands chasing short-term trends. They are the brands that understand: • changing shopper behavior • emerging category shifts • evolving health priorities • and how to position products before the market fully catches up In this episode, I sit down with Suzie Yorke to discuss: • functional foods • healthier chocolate • category evolution • founder-led innovation • brand positioning • scaling mission-based brands • emerging health trends • and what smaller brands can learn from large CPG experience Suzie shares her journey from: • Procter & Gamble • Heinz • Weight Watchers • and other major CPG leadership roles… …to launching mission-driven brands focused on solving real consumer needs. We also discuss: • why positioning matters more than most founders realize • how category trends evolve • why healthier chocolate is becoming a major opportunity • what founders still misunderstand about the first 3 Ps • how mission-based brands build stronger loyalty • and why founder conviction matters during uncertainty One of the biggest takeaways: The brands that deeply understand where the shopper is going gain an enormous advantage before…

People in this episode

Host: Daniel Lohman

Guest: Suzie Yorke

Topics covered

• functional foods
• healthier chocolate
• category evolution
• founder-led innovation
• brand positioning
• emerging health trends
• mission-based brands

Keywords

• functional foods
• health trends
• brand positioning
• founder-led innovation
• healthier chocolate
• CPG experience
• category shifts

Mentioned in this episode

Organizations: Procter & Gamble, Heinz, Weight Watchers, The Little Cacao Co.

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