324. Your Sales Are Up. So Why Is Cash Still Tight?
About this episode
Dan Lohman discusses the disconnect between sales growth and cash flow in entrepreneurial CPG brands.
324. Sales are up. Distribution is expanding. Retailers are saying yes. The team is working harder than ever. So why does cash still feel tight? In this episode, Dan Lohman explores one of the biggest blind spots facing entrepreneurial CPG brands today: Growth is not the same as health. The market has changed. The shopper has changed. And many of the assumptions founders relied on for years no longer work the same way they once did. You'll learn: • Why revenue growth can be misleading • How the shopper contract has changed • Why sales are not the same as cash • The danger of false signals inside your business • How top-line growth can hide operational problems • The four growth leaks quietly draining runway • How the Retail Clarity Framework™ helps founders make better decisions Dan also shares the story of a rapidly growing founder who discovered that expansion was creating more pressure than leverage—and why asking "Can I afford this growth?" may be more important than asking "How do I grow faster?" Because growth can hide problems. Volatility exposes them. And Retail Clarity helps you find them before they become expensive. Download the free 15-Minute CPG Runway Leak Finder™…
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