132. How To Do Content Marketing In 2026 To Get You Clients
About this episode
Amanda C. Watts discusses the evolution of content marketing strategies for 2026, emphasizing the importance of creating specific content to attract ideal clients.
You're showing up on social media, you're ticking the box, but all you're getting is tumbleweeds. No inquiries, no conversations, and definitely no ideal clients reaching out. You’re starting to wonder if content marketing just doesn't work for our profession. I'm here to tell you that’s not true. The problem isn't your effort; it's your strategy, because the rules of the game have completely changed. We've moved out of the old "connection model" where more followers meant more clients, and into a new "interest era." The algorithm no longer asks who follows you; it asks, "Who needs to see this content?" This changes everything. In this episode, I'm going to show you why your technical tax updates and generic "5 tips for business growth" posts are making you invisible. I'll give you the four specific types of content you need to create—the Opinion Piece, the Client Problem, Social Proof, and the Call to Action. This is how you stop competing with other accountants and start competing with irrelevance, creating content that makes your ideal client feel so seen that they have no choice but to reach out. Key Takeaways Why has the social media…
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