Turning Strategy Into Results
From Business Analysis Live! by International Institute of Business Analysis (IIBA)
March 17, 2026 · 50 min · Season 5 · Episode 5
About this episode
This episode explores the misconceptions of strategy and emphasizes the importance of iteration, resilience, and human skills in achieving strategic results.
What if turning strategy into real results is less about acting fast and more about learning fast? This conversation will change how you think about strategy. In this episode, I sit down with Elena Zhukova, Co-Founder of OKR Poland and business analysis practitioner, to explore what strategy actually is—and why so many organizations get it wrong. We cover the misconceptions that derail strategic efforts and talk about how iteration, OKRs, resilience, and deep human skills are essential to strategy work. Elena shares honest lessons learned and some refreshing truths about the messy work of making strategy real. If you’ve ever wondered how your business analysis skills really show up in strategy work—or why resilience matters more than having the right answer—this episode is full of insights you can start using right away.🎙️Episode Highlights• What strategy really means • Why strategy fails • The power of iteration and learning • OKRs as a tool for strategic experimentation • Lead vs. lag metrics • Human skills at the heart of strategy work • Defining “winning” in meaningful ways • The role of resilience in modern business • Using BA skills to guide executive-level conversations •…
People in this episode
Host: Susan Moore
Guest: Elena Zhukova
Topics covered
- strategy
- business analysis
- OKRs
- iteration
- resilience
- human skills
Keywords
- strategy
- business analysis
- OKRs
- iteration
- resilience
- human skills
- executive-level conversations
Mentioned in this episode
Organizations: OKR Poland, International Institute of Business Analysis
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