Developing an Article Updating Process
From Business Casual by Matt Giovanisci
March 23, 2026 · 41 min · Season 7 · Episode 65
About this episode
This episode covers how to decide which blog posts to update for SEO and emphasizes the importance of genuine effort in content creation.
Sign up for my FREE newsletter 👉 https://giovanisci.com . I often share videos with screen recordings of the things I mention here. This episode covers how I decide which blog posts are worth updating for SEO and why the real work isn't technical tricks but putting in genuine effort to create something great for the reader.
People in this episode
Host: Matt Giovanisci
Topics covered
- SEO
- blog updates
- content creation
- reader engagement
- digital marketing
Keywords
- article updating
- SEO strategy
- blogging tips
- content marketing
- reader value
Mentioned in this episode
Organizations: giovanisci.com
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